ICICIdirect Stock Trading, Demat, Brokerage and Reviews 2026

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4.06%20,26,012 Clients

ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.

ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3-1 account offers a seamless trading experience.

ICICIdirect offers a unique and wide range of Products and features like One Click Equity, Margin Trading Funding (MTF), Smart Trading features, ease of investing in equity with Systematic Equity Plan and much more. 

ICICIdirect Member Code & SEBI Registration

SEBI RegistrationNSE Member codeNet Worth (In ₹ Cr.)
INZ000183631077300.00

ICICIdirect USP

What makes ICICIdirect different from the competition?

  • Offer 3-in-1 Account.
  • Support in local ICICI Bank branches.
  • Trusted brand.

Zerodha (India's Best & No. 1 Broker)

  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

Open Instant Demat Account Read Reviews
ICICIdirect Charges 2026

ICICIDirect offers:

  1. 3-in-1 Account

    A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.


ICICIdirect Account Opening Charges and AMC

Transaction Charges
Account Opening Charges Rs 0 (Free)
Demat Account Annual Maintenance Charges AMC For Individual account: Rs 700 p.a.
Demat Debit Transaction Charges (Sell Orders) 50 Per Demat Request Form and ₹3 For Each Certificates
Call & Trade Charges Rs 50 per order

ICICIdirect Plans

ICICI Direct offers 3 brokerage plans to customers. The brokerage charges vary by these plans.

ICICIdirect Prime Plan

ICICIdirect Prime plan is designed to reduce brokerage charges and also get money instantly into their bank account when selling shares. ICICI Direct offers free research to customers. Three prime plans - Rs. 999, Rs. 4,999 and Rs. 9,999, and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICIdirect Prime Brokerage Plan.

ICICIdirect Prime Plan Brokerage Charges

Plan Delivery % Intraday % Futures % Options (Per lot) Commodity (Futures and options)
Rs 999 0.22% 0.022% 0.022% Rs 49/order Rs 20/order
Rs 4,999 0.10% 0.010% 0.01% Rs 19/order Rs 20/order
Rs 9,999 0.07% 0.007% 0.007% Rs 9/order Rs 20/order

ICICIdirect MoneySaver Brokerage Plan

ICICI Direct's MoneySaver Brokerage Plan applies to all account holders who do not opt for the Prime Brokerage Plan.

ICICI Direct MoneySaver Brokerage Charges

Segment Brokerage
Equity Delivery 0.29%
Equity Intraday 0.029%
Equity Future 0.029%
Equity Options Rs 49 per contract lot
Commodity F&O Rs 20 per executed order

ICICI iValue Plan

ICICI iValue Plan is an add-on plan of ICICI Direct with a lifetime subscription fee of rs. 299. AMC under this plan also gets reduced to Rs. 300.

VisitICICIdirect Brokerage Charges Reviewfor more detail.


Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

ICICIdirect Online Account Opening

ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Direct branch to open the 3-in-1 account.


ICICIdirect Trading Software (ICICIdirect Trading Platforms)

ICICIdirect offers 2 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online 3-in-1 account opening and various online investment options likeIPO, SIPs, mutual funds, insurance, stock SIPs, themed investing baskets and many other products. The website also offers research recommendations.

  2. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

Visit ICICIdirect Trading Software Review for more detail.

Zerodha (Flat Rs 20 Per Trade)

Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

ICICIdirect Pros and Cons

ICICIdirect Pros (Advantages)

The following are the advantages of ICICIdirect. You must read ICICIdirect advantages and disadvantages before opening an account with ICICIdirect. ICICIdirect pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICIdirect Cons (Disadvantages)

The following are the cons of ICICIdirect. Check the list of ICICIdirect drawbacks.

  1. ICICIdirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or Moneysaver Plan.
  2. Penny stocks are charged at 0.29%.
  3. Rs 50 per order- Only for Commodities after 10 free calls.

ICICIdirect Margin Exposure

ICICIdirect margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. ICICIdirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICIdirect F&O carry forward positions and equity delivery trades.

SegmentMarginLeverage
Equity Delivery100% of trade value for T+5 days1x
Equity IntradayUp to 20% of trade value5x
F&O (Equity, Currency and Commodities)100% of NRML margin (Span + Exposure + Delivery margin)1x

ICICIdirect Ratings

Overall Rating
Rated 2.3 stars 2.3/5
Fees
Rated 2.2 stars 2.2/5
Brokerage
Rated 1.7 stars 1.7/5
Usability
Rated 3.3 stars 3.3/5
Customer Service
Rated 2.6 stars 2.6/5
Research Capabilities
Rated 2.9 stars 2.9/5

Based on 486 Votes by ICICIdirect Customers

Do you trade with ICICIdirect? Rate ICICIdirect

ICICIdirect Complaint

The number of ICICIdirect customer complaint received by the exchanges. The ICICIdirect consumer complaint report helps understanding the ICICIdirect quality and relibility of service.

ExchangeFinancial YearNumber of Clients*Complaints**%
BSE2025-26702810240.0034 %
NSE2025-2620260125470.027 %
BSE2024-25758985320.0042 %
NSE2024-25194688210670.05 %
BSE2023-246642631610.02 %
NSE2023-2418621619710.05 %
BSE2022-23544943920.02 %
NSE2022-2323330886280.02 %
BSE2021-22433921520.01 %
NSE2021-2230311924770.01 %

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICIdirect Complaints at BSE, NSE and MCX for detail report.

Distinguishing Features of ICICIdirect:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. 'myGTC Orders' is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

To know more about ICICI Direct, read the full review here.

ICICI Direct charges include AMC (Rs 700 per year), brokerage charges (0.29% for delivery), DP charges (Rs. 4.5 per scrip per day) and government taxes as applicable.

ICICI Direct also offers advance brokerage plans as below:

  • Prime Brokerage Plan
  • Moneysaver Brokerage Plan

ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

  • Offers 3-in-1 account for smooth and fast online trading.
  • Offers personal relationship manager and local support.
  • It has a wide range of investments under one account.
  • Free research and advisory services.
  • Part of the renowned ICICI group.
  • Good trading software for online trading.
  • Prime and iValue brokerage plans are available for high volume traders and investors.
  • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

  • Buy/sell equity shares of listed companies
  • Trade in Equity Derivatives (F&O)
  • Trade in Currency Derivatives (F&O)
  • Buy/sell ETFs and NCD
  • Buy/sell Mutual Funds
  • Investing in IPO
  • Buy Company FDs (CFD)
  • Buy Life and General Insurance
  • Portfolio Management Services

The company offers the following software for online investment:

  • ICICI Direct website (Web-based Trading)
  • ICICI Direct Mobile (Mobile Trading App)

Steps to trade with ICICIDirect Website

  • Log in to www.icicidirect.com
  • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
  • Add funds to 'Secondary Market Equity, ETF' and click Submit.
  • In the left navigation bar, expand 'Equity' and click 'Place Order'
  • Enter the order information.
  • Confirm the order.
  • In the left navigation bar, expand 'Equity' and click 'Order Book'
  • Check the status of your order.

ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

  • Buy/sell equity shares of listed companies
  • Trade in Equity Derivatives (F&O)
  • Trade in Currency Derivatives (F&O)
  • Buy/sell ETFs and NCD
  • Buy/sell Mutual Funds
  • Investing in IPO
  • Buy Company FDs (CFD)
  • Buy Life and General Insurance
  • Take Loan Against Securities (LAS)
  • Portfolio Management Services

The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

You could refer to the online tutorials and videos to know more about it.

A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds.

If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.

If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.

Read Commodities Trading with ICICIDirect for more detail.

ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

ICICI Direct Pros and Cons

Pros Cons

· Part of ICICI group

· 2nd largest broker in India

· Offers a range of trading & investment options

· The 3-in-1 account makes trading convenient

· Free research and advisory services

· Good and stable trading software

· Wide range of brokerage plans

· Physical presence across India and abroad

· High brokerage in comparison to discount brokers like Zerodha.

· Minimum brokerage per trade is Rs 35.

· Rs 750 yearly AMC charges.

· Rs 75 per month fee for using Trading Terminal software.

ICICI Direct is a good choice for:

  • Beginners who need hand-holding and convenient trading experience.
  • Customer who prefers going to the nearby branch office for customer services.
  • Customers who prefer 3-in-1 account for hassle-free investing.
  • An investor who invests casually in the stock market.

To close the ICICIDirect account follow below mentioned steps:

  • Log in to your ICICIDirect account.
  • Click on the "Portfolio" button. Then click on the "Stocks" tab.
  • If there are stocks in your account, sell all the stocks in your trading account.
  • Click on the 'Summary' button" to check the available funds.
  • Make sure the balance for all stocks, mutual funds, bonds or other types of investments is zero.
  • Click on the Bot icon at the top right of the page.
  • Scroll down and select "Place Service Request".
  • You will then be redirected to a "self-help" page.
  • Select the "Trading Account Closure" option.
  • Accept the terms and conditions for the closure process. Click on the "I agree" button.
  • Enter the OTP you received via your mobile number and click on proceed.
  • You will then be redirected to the NSDL page.
  • Click on the check button and then enter the Aadhar number.
  • Click on Send OTP and enter the OTP to verify the Aadhar number.
  • A countdown will then start and your ICICIDirect trading account.
  • After the countdown expires, you will be logged out of the application.

Note:

  • If there are no pending charges, ask customer support to close the trading account and transfer the surplus balance to your bank account. If you have a negative balance, pay the deficit balance.
  • The settlement process will be completed within 3 days.

BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

Note:

  • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
  • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
  • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

Charges are 0.29% in Moneysaver plan or as per the chosen plan.

ICICIdirect Trading and Demat account cannot be closed online. You need to submit two separate closure forms for the Trading and Demat accounts.

Steps for closing the ICICI Direct trading and Demat account:

  1. Go to www.icicibank.com > Others >Form Centre (at the bottom of the page)> Personal Banking > Demat > Form for Closure of Demat / Trading Account
  2. Download the Trading account closure and Demat account closure forms.
  3. Fill these forms with all the required information.
  4. Submit the form to your nearest ICICI bank Demat branch

It may take around 7-10 working days to close the account after form submission.

Before submitting the form, please make sure that:

  • All the holdings are either sold or transferred from your account.
  • There are no outstanding dues.
  • All open positions are closed.

Information on this page was last updated on Friday, November 17, 2023

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Zerodha (Flat Rs 20 Per Trade)
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
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