0.61%19,58,688 Clients
Zerodha (Flat Rs 20 Per Trade)
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3-1 account offers a seamless trading experience.
ICICIdirect offers a unique and wide range of Products and features like One Click Equity, Margin Trading Funding (MTF), Smart Trading features, ease of investing in equity with Systematic Equity Plan and much more.
What makes ICICIdirect different from the competition?
ICICIDirect offers:
A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.
Transaction | Charges |
---|---|
Account Opening Charges | Rs 0 (Free) |
Demat Account Annual Maintenance Charges AMC | For Individual account: Rs 700 p.a. |
Demat Debit Transaction Charges (Sell Orders) | 50 Per Demat Request Form and ₹3 For Each Certificates |
Call & Trade Charges | Rs 50 per order |
ICICI Direct offers 3 brokerage plans to customers. The brokerage charges vary by these plans.
ICICIdirect Prime plan is designed to reduce brokerage charges and also get money instantly in their bank account when selling shares. ICICI Direct offers free research to customers. Five prime plans - Rs 299, Rs. 999, Rs 2,999, Rs. 4,999 and Rs. 9,999, and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICIdirect Prime Brokerage Plan.
Plan | Delivery % | Intraday % | Futures % | Options (Per lot) | Commodity (Futures and options) |
---|---|---|---|---|---|
Rs 299 | 0.25% | 0.025% | 0.025% | Rs 49/order | Rs 20/order |
Rs 999 | 0.22% | 0.022% | 0.022% | Rs 49/order | Rs 20/order |
Rs 2,999 | 0.15% | 0.015% | 0.015% | Rs 29/order | Rs 20/order |
Rs 4,999 | 0.10% | 0.010% | 0.01% | Rs 19/order | Rs 20/order |
Rs 9,999 | 0.07% | 0.007% | 0.007% | Rs 9/order | Rs 20/order |
ICICI Direct's MoneySaver Brokerage Plan applies to all account holders who do not opt for the Prime Brokerage Plan.
Segment | Brokerage |
---|---|
Equity Delivery | 0.29% |
Equity Intraday | 0.029% |
Equity Future | 0.029% |
Equity Options | Rs 49 per contract lot |
Commodity F&O | Rs 20 per executed order |
ICICI iValue Plan is an add-on plan of ICICI Direct with a lifetime subscription fee of rs. 299. AMC under this plan also gets reduced to Rs. 300.
VisitICICIdirect Brokerage Charges Reviewfor more detail.
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.
If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Direct branch to open the 3-in-1 account.
ICICIdirect offers 2 trading platforms to its customers:
ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online 3-in-1 account opening and various online investment options likeIPO, SIPs, mutual funds, insurance, stock SIPs, themed investing baskets and many other products. The website also offers research recommendations.
ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.
Visit ICICIdirect Trading Software Review for more detail.
Zerodha (Flat Rs 20 Per Trade)
The following are the advantages of ICICIdirect. You must read ICICIdirect advantages and disadvantages before opening an account with ICICIdirect. ICICIdirect pros and cons help you find if it suits your investment needs.
The following are the cons of ICICIdirect. Check the list of ICICIdirect drawbacks.
ICICIdirect margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. ICICIdirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICIdirect F&O carry forward positions and equity delivery trades.
Segment | Margin | Leverage |
---|---|---|
Equity Delivery | 100% of trade value for T+5 days | 1x |
Equity Intraday | Up to 20% of trade value | 5x |
F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure + Delivery margin) | 1x |
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Based on 483 Votes by ICICIdirect Customers
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The number of ICICIdirect customer complaint received by the exchanges. The ICICIdirect consumer complaint report helps understanding the ICICIdirect quality and relibility of service.
Exchange | Financial Year | Number of Clients* | Complaints** | % |
---|---|---|---|---|
BSE | 2025-26 | 299169 | 14 | 0.0047 % |
NSE | 2025-26 | 1958688 | 250 | 0.0128 % |
BSE | 2024-25 | 758985 | 32 | 0.0042 % |
NSE | 2024-25 | 1946882 | 1067 | 0.05 % |
BSE | 2023-24 | 664263 | 161 | 0.02 % |
NSE | 2023-24 | 1862161 | 971 | 0.05 % |
BSE | 2022-23 | 544943 | 92 | 0.02 % |
NSE | 2022-23 | 2333088 | 628 | 0.02 % |
BSE | 2021-22 | 433921 | 52 | 0.01 % |
NSE | 2021-22 | 3031192 | 477 | 0.01 % |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit ICICIdirect Complaints at BSE, NSE and MCX for detail report.
ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.
ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.
ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.
To know more about ICICI Direct, read the full review here.
ICICI Direct charges include AMC (Rs 700 per year), brokerage charges (0.29% for delivery), DP charges (Rs. 4.5 per scrip per day) and government taxes as applicable.
ICICI Direct also offers advance brokerage plans as below:
ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:
To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.
Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:
The company offers the following software for online investment:
Steps to trade with ICICIDirect Website
ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies.
ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.
To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.
The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.
Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:
The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.
It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.
You could refer to the online tutorials and videos to know more about it.
A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.
Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds.
If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.
If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.
Read Commodities Trading with ICICIDirect for more detail.
ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.
ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.
ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.
ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.
ICICI Direct Pros and Cons
Pros | Cons |
---|---|
· Part of ICICI group · 2nd largest broker in India · Offers a range of trading & investment options · The 3-in-1 account makes trading convenient · Free research and advisory services · Good and stable trading software · Wide range of brokerage plans · Physical presence across India and abroad |
· High brokerage in comparison to discount brokers like Zerodha. · Minimum brokerage per trade is Rs 35. · Rs 750 yearly AMC charges. · Rs 75 per month fee for using Trading Terminal software. |
ICICI Direct is a good choice for:
To close the ICICIDirect account follow below mentioned steps:
Note:
BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.
It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.
Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.
BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.
Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.
Note:
Charges are 0.29% in Moneysaver plan or as per the chosen plan.
ICICIdirect Trading and Demat account cannot be closed online. You need to submit two separate closure forms for the Trading and Demat accounts.
Steps for closing the ICICI Direct trading and Demat account:
It may take around 7-10 working days to close the account after form submission.
Before submitting the form, please make sure that:
Zerodha (Flat Rs 20 Per Trade)
Information on this page was last updated on Friday, November 17, 2023
Zerodha (Flat Rs 20 Per Trade)
Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Are you a ICICIdirect Customer?
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O