Alice Blue Stock Trading, Demat, Brokerage and Reviews 2025

Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers one simple brokerage plan of Rs 20 for all segments to its customers. The equity delivery brokerage charges are Rs 20 per executed order or 2.5% whichever is lower. For all other segments, Alice Blue charges flat Rs 20 per executed order or 0.05% whichever is lower.

Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.

Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.

The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the 'Trade Store'. Major trading tools available on the Trade Store are-

Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

• Experience trust of over 20 years as a full-service broker.
• ANT - A flagship trading platform built for analysis and trading.
• Discount brokerage plan - A simple, low-cost and flat-fee brokerage plan (Rs 20 per trade).
• Pay 0.05% or Rs 20 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
• Free trading software's to all its customers.
• Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
• Trade School is an online resource for learning investment concepts and trading skills.

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Brokerage Fee Explained

AliceBlue Fee Structure Explained:

• Brokerage: The fee charged by broker for trading services offered.
• STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
• Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. In some cases it also include professional clearing charges.
• Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
• SEBI Charges: This tax by SEBI is charged at flat Rs 10 per Crore.
• Stamp Duty: This government tax is charged based on the state where customer lives.

Other Charges (Alice Blue Hidden Fees):

• Call & Trade/Square off charges: Additional Rs 20 per executed order.
• DP charges for delivery based equity selling - Rs 15 per transaction.
• Standard NSE charges, transaction charges and statutory levies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

Alice Blue Minimum Brokerage Fee

Alice Blue charges a brokerage of flat Rs 20 per trade or 0.05% whichever is lower.

They don't charge any minimum brokerage fee. This is an advantage for traders who trade in small quantities or penny stocks.

Note: The equity delivery trades (Cash & Carry) is Rs 20 per executed order or 2.5% whichever is lower.

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

1. Instant Account Opening (Online eKYC and Aadhar eSign)

   Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.

2. Visit Alice Blue Branch

   Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.

3. Request account opening form

   You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

All the above trading software's are available for free of charges to all customers.

Alice Blue Account Opening Enquiry

• Pay a max of Rs 20 for trading in all the segments.
• No minimum brokerage. No minimum commitment. No Prepaid Plans.
• Alice Blue is a financial services provider offering brokerage services since 2006.
• Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers a powerful Risk Management System and Order Management System used by over 200 top brokers in India.
• ANT Trading Software is available for free to all its customers.
• Offers access to a range of 3rd party online trading tools & apps.
• Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
• Trading available at BSE, NSE, and MCX.
• Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
• The daily market report is available for free to all customers.
• After trading hours orders are available.
• Bracket Orders and Cover Orders are available.

• AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
• Online IPO, NCD, and Corporate bonds are not available.
• Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
• Good Till Cancelled GTC Orders are not available.