Fixed Price IPO | ₹17 Cr | Listed at BSE SME | Wed, Mar 30, 2022 - Tue, Apr 5, 2022
Sunrise Efficient Marketing IPO is a fixed price issue of ₹16.70 crores. The issue is entirely a fresh issue of 0.14 crore shares of ₹16.70 crore.
Sunrise Efficient Marketing IPO bidding started from Mar 30, 2022 and ended on Apr 5, 2022. The allotment for Sunrise Efficient Marketing IPO was finalized on Apr 8, 2022. The shares got listed on BSE SME on Apr 12, 2022.
Sunrise Efficient Marketing IPO price is ₹121 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹1,21,000 (1000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (2,000 shares), amounting to ₹2,42,000.
Fedex Securities Pvt.Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue. The Market Maker of the company is Rikhav Securities Ltd..
Refer to Sunrise Efficient Marketing IPO RHP for detailed Information.
IPO Open
Wed, Mar 30, 2022
IPO Close
Tue, Apr 5, 2022
Issue Price
₹121 per share
Market Cap (Pre-IPO)
₹60.50 Cr
| IPO Date | 30 Mar to 5 Apr, 2022 |
| Listed on | Tue, Apr 12, 2022 |
| Face Value | ₹10 per share |
| Issue Price | ₹121 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Fixed Price IPO |
| Listing At | BSE SME |
| Total Issue Size | 13,80,000 shares (agg. up to ₹17 Cr) |
| Reserved for Market Maker | 78,000 shares Rikhav Securities Ltd. (agg. up to ₹0.9438 Cr) |
| Fresh Issue (Ex Market Maker) | 13,02,000 shares (agg. up to ₹16 Cr) |
| Net Offered to Public | 13,02,000 shares (agg. up to ₹16 Cr) |
| Share Holding Pre Issue | 36,20,000 shares |
| Share Holding Post Issue | 50,00,000 shares |
| BSE Script Code | 543515 |
| ISIN | INE0KPY01017 |
Sunrise Efficient Marketing IPO comprises a total issue size of 13,80,000 shares. The net offer to the public is 13,02,000 shares, after excluding 78,000 shares allotted on a firm basis. Of the Net offer 6,51,000 (50.00%) allocated to NII 6,51,000 (50.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| NII (HNI) Shares Offered | 6,51,000 | 50.00% | 47.17% |
| Retail Shares Offered | 6,51,000 | 50.00% | 47.17% |
| Firm Reservations | |||
| Market Maker Shares Offered | 78,000 | 5.65% | |
| Total Shares Offered | 13,80,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 1,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | ₹1,21,000 |
| Retail (Max) | 1 | 1,000 | ₹1,21,000 |
| HNI (Min) | 2 | 2,000 | ₹2,42,000 |
Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.
The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.
Competitive Strengths:
| Period Ended |
|---|
| Amount in ₹ Crore |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Meeting incremental working capital requirements | 11.19 |
| 2 | General corporate purposes | 4.17 |
| KPI | |
|---|---|
| RoNW | 15.52% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 2.10 | |
| P/E (x) | 9.7 | |
| Promoter Holding | 99.99% | 72.40% |
| Market Cap | ₹60.50 Cr. |
The Sunrise Efficient Marketing IPO is subscribed 1.46 times on April 5, 2022 7:17:00 PM (Day 5). The public issue subscribed 1.13 times in the retail category, [.] times in the QIB category, and 1.78 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 1.78 | 6,51,000 | 11,57,000 |
| Retail | 1.13 | 6,51,000 | 7,38,000 |
| Total | 1.46 | 13,02,000 | 18,95,000 |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Lead Manager Fees including Underwriting Commission | 0.33 |
| 2 | Brokerage, Selling, Commission and upload fees | 0.63 |
| 3 | Registrar to the Issue | 0.01 |
| 4 | Legal and Other Advisory Services | 0.16 |
| 5 | Advertising and marketing Expenses | 0.02 |
| 6 | Regulators including Stock Exchange | 0.04 |
| 7 | Printing and Distribution of issue stationery | 0.01 |
| 8 | Others, if any (Market making, depositories, marketing fees etc.) | 0.14 |
| Price Details | BSE SME |
|---|---|
| Final Issue Price | ₹121.00 |
| Open | ₹121.25 |
| Low | ₹121.25 |
| High | ₹124.85 |
| Last Trade | ₹124.80 |
Lead Manager Reports
Sunrise Efficient Marketing IPO is a SME IPO of 13,80,000 equity shares of the face value of ₹10 aggregating up to ₹17 Crores. The issue is priced at ₹121 per share. The minimum order quantity is 1000.
The IPO opens on Wed, Mar 30, 2022, and closes on Tue, Apr 5, 2022.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.
Zerodha customers can apply online in Sunrise Efficient Marketing IPO using UPI as a payment gateway. Zerodha customers can apply in Sunrise Efficient Marketing IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Sunrise Efficient Marketing IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Sunrise Efficient Marketing IPO opens on Wed, Mar 30, 2022 and closes on Tue, Apr 5, 2022.
Sunrise Efficient Marketing IPO lot size is 1000, and the minimum amount required for application is ₹1,21,000.
You can apply in Sunrise Efficient Marketing IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Sunrise Efficient Marketing IPO will be done on Friday, April 8, 2022, and the allotted shares will be credited to your demat account by Tue, Apr 12, 2022. Check the Sunrise Efficient Marketing IPO allotment status.
The Sunrise Efficient Marketing IPO listing date is on Tue, Apr 12, 2022.
