Bookbuilding IPO | ₹58 Cr | Listed at NSE SME | Fri, May 8, 2026 - Tue, May 12, 2026
Simca Advertising IPO is a book build issue of ₹58.04 crores. The issue is entirely a fresh issue of 0.32 crore shares of ₹58.04 crore.
Simca Advertising IPO bidding started from May 8, 2026 and ended on May 12, 2026. The allotment for Simca Advertising IPO was finalized on May 13, 2026. The shares got listed on the NSE SME on May 15, 2026.
Simca Advertising IPO is set final issue price at ₹183 per share. The lot size for an application is 600 shares. The minimum amount of investment required by an individual investor (retail) is ₹2,19,600 (1,200 shares) (based on upper price). The minimum lot size for investment in HNI is 3 lots (1,800 shares), amounting to ₹3,29,400.
Socradamus Capital Pvt.Ltd. is the book running lead manager and MUFG Intime India Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Giriraj Stock Broking Pvt.Ltd.
Refer to Simca Advertising IPO RHP for detailed Information.
IPO Open
Fri, May 8, 2026
IPO Close
Tue, May 12, 2026
Issue Price
₹183 per share
Market Cap (Pre-IPO)
₹219.08 Cr
| IPO Date | 8 to 12 May, 2026 |
| Listed on | Fri, May 15, 2026 |
| Face Value | ₹10 per share |
| Price Band | ₹174 to ₹183 |
| Issue Price | ₹183 per share |
| Lot Size | 600 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Total Issue Size | 31,71,600 shares (agg. up to ₹58 Cr) |
| Reserved for Market Maker | 1,59,000 shares Giriraj Stock Broking Pvt.Ltd. (agg. up to ₹3 Cr) |
| Fresh Issue (Ex Market Maker) | 30,12,600 shares (agg. up to ₹55 Cr) |
| Net Offered to Public | 30,12,600 shares (agg. up to ₹55 Cr) |
| Share Holding Pre Issue | 88,00,000 shares |
| Share Holding Post Issue | 1,19,71,600 shares |
| NSE Symbol | SIMCA |
| ISIN | INE1K4J01018 |
Simca Advertising IPO comprises a total issue size of 31,71,600 shares. The net offer to the public is 30,12,600 shares, after excluding 1,59,000 shares allotted on a firm basis. Of the Net offer 9,27,000 (30.77%) are allocated to QIB, 10,29,600 (34.18%) allocated to NII 10,56,000 (35.05%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 9,27,000 | 30.77% | 29.23% |
| − Anchor Investor Shares Offered | 4,39,200 | 13.85% | |
| − QIB (Ex. Anchor) Shares Offered | 4,87,800 | 15.38% | |
| NII (HNI) Shares Offered | 10,29,600 | 34.18% | 32.46% |
| − bNII > ₹10L | 6,85,800 | 21.62% | |
| − sNII < ₹10L | 3,43,800 | 10.84% | |
| Retail Shares Offered | 10,56,000 | 35.05% | 33.30% |
| Firm Reservations | |||
| Market Maker Shares Offered | 1,59,000 | 5.01% | |
| Total Shares Offered | 31,71,600 | 100.00% | 100.00% |
Investors can bid for a minimum of 1,200 shares and in multiples of 600 shares thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 1,200 | ₹2,19,600 |
| Individual investors (Retail) (Max) | 2 | 1,200 | ₹2,19,600 |
| S-HNI (Min) | 3 | 1,800 | ₹3,29,400 |
| S-HNI (Max) | 9 | 5,400 | ₹9,88,200 |
| B-HNI (Min) | 10 | 6,000 | ₹10,98,000 |
Simca Advertising IPO raises ₹8.04 crore from anchor investors. Simca Advertising IPO Anchor bid date is May 7, 2026.
📝 Anchor Investors Letter (PDF)
| Bid Date | Thu, May 7, 2026 |
| Shares Offered | 4,39,200 |
| Anchor Portion (₹ Cr.) | 8.04 |
| Anchor lock-in period end date for 50% shares (30 Days) | Fri, Jun 12, 2026 |
| Anchor lock-in period end date for remaining shares (90 Days) | Tue, Aug 11, 2026 |
Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“ OOH”) media in Mumbai and Maharashtra.
The company provides a range of OOH advertising options, including hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, to help brands connect with audiences in public spaces.
The company serves a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations.
The company is ISO 9001:2015 certified, focusing on maintaining consistent quality across all services.
They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value.
Their comprehensive services help clients utilise public space to increase awareness and visibility.
The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets.
The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government.
As of December 31, 2025, the Company had 31 permanent employees.
Competitive Strength:
| Period Ended | 31 Dec 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 57.96 | 36.67 | 19.80 | 6.07 |
| Total Income | 78.16 | 75.09 | 49.31 | 11.96 |
| Profit After Tax | 10.68 | 9.98 | 5.78 | 1.57 |
| EBITDA | 14.37 | 13.49 | 7.72 | 2.11 |
| NET Worth | 28.05 | 17.37 | 7.39 | 1.62 |
| Reserves and Surplus | 19.25 | 17.32 | 7.34 | 1.57 |
| Total Borrowing | 0.14 | 0.28 | 0.04 | |
| Amount in ₹ Crore | ||||
| Company | Issue Type | Issue Size | Listing Day Close | Listing Gain/Loss % |
|---|---|---|---|---|
| Yaap Digital Ltd. | Book Building | ₹80.11 Cr | ₹133.35 | -8.03% |
| Value 360 Communications Ltd. | Book Building | ₹41.69 Cr | ₹82.30 | -16.02% |
| Cash Ur Drive Marketing Ltd. | Book Building | ₹60.79 Cr | ₹157.45 | +21.12% |
| Chatterbox Technologies Ltd. | Book Building | ₹42.86 Cr | ₹129.00 | +12.17% |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Purchase and installation of LED (Light-emitting diode) screens | 12.72 |
| 2 | Funding for strategic collaboration with Capital World Media Services Pvt.Ltd. (CWM) for monetization of 20 LED digital advertising screens | 5.00 |
| 3 | Funding the incremental working capital requirements | 23.50 |
| 4 | General Corporate Purposes | 8.41 |
| Total | 49.63 |
| KPI | Dec 31, 2025 | Mar 31, 2025 |
|---|---|---|
| ROE | 38.08% | 57.44% |
| ROCE | 50.89% | 76.57% |
| Debt/Equity | 0.02 | |
| RoNW | 38.08% | 57.44% |
| PAT Margin | 13.73% | 13.31% |
| EBITDA Margin | 18.48% | 18.00% |
| Price to Book Value | 5.74 | 9.27 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 11.34 | 11.89 |
| P/E (x) | 16.14 | 15.39 |
| Promoter Holding | 99.99% | 73.50% |
| Market Cap | ₹219.08 Cr. |
The Simca Advertising IPO is subscribed 80.88 times on May 12, 2026 6:54:59 PM (Day 3). The public issue subscribed 70.90 times in the individual investors category, 101.08 times in the QIB category, and 81.54 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (x) | Shares Offered | Shares bid for | Total Applications |
|---|---|---|---|---|
| QIB (Ex Anchor) | 101.08 | 4,87,800 | 4,93,05,000 | 93 |
| NII* | 81.54 | 10,29,600 | 8,39,54,400 | 20,755 |
| bNII (> ₹10L) | 92.20 | 6,86,400 | 6,32,88,600 | |
| sNII (< ₹10L) | 60.22 | 3,43,200 | 2,06,65,800 | |
| Individual Investor | 70.90 | 10,56,000 | 7,48,66,800 | 62,389 |
| Total | 80.88 | 25,73,400 | 20,81,26,200 | 83,237 |
Total Applications: 83,237
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Manager fees including underwriting commission | 3.15 |
| 2 | Brokerage, selling commission and upload fees | 0.01 |
| 3 | Registrar to the Issue | 0.01 |
| 4 | Legal Advisors | 0.02 |
| 5 | Advertising and marketing expenses | 4.71 |
| 6 | Regulators including stock exchanges | 0.04 |
| 7 | Printing and distribution of issue stationary | 0.01 |
| 8 | Others, if any (market making, depositories, secretarial, peer review auditors, etc.) | 0.45 |
| Total | 8.41 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹183.00 |
| Open | ₹156.00 |
| Low | ₹148.20 |
| High | ₹163.80 |
| Last Trade | ₹163.80 |
Lead Manager Reports
Simca Advertising IPO is a SME IPO of 31,71,600 equity shares of the face value of ₹10 aggregating up to ₹58 Crores. The issue is priced at ₹183 per share. The minimum order quantity is 600.
The IPO opens on Fri, May 8, 2026, and closes on Tue, May 12, 2026.
MUFG Intime India Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Simca Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Simca Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Simca Advertising IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Simca Advertising IPO opens on Fri, May 8, 2026 and closes on Tue, May 12, 2026.
Simca Advertising IPO lot size is 600, and the minimum amount required for application is ₹2,19,600, with 2 lots being the minimum application size.
You can apply in Simca Advertising IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Simca Advertising IPO will be done on Wednesday, May 13, 2026, and the allotted shares will be credited to your demat account by Thu, May 14, 2026. Check the Simca Advertising IPO allotment status.
The Simca Advertising IPO listing date is on Fri, May 15, 2026.
