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Simca Advertising Ltd. has filed its Draft Red Herring Prospectus (DRHP) with the exchange on June 30, 2025 to raise funds through Initial Public Offer (IPO) and is currently under process. This indicates that the DRHP is under review by the exchange.
Simca Advertising Ltd. IPO is a Book Build Issue consisting solely of fresh issue of upto 0.32 crore equity shares.
The equity shares are proposed to be listed on the NSE SME. Socradamus Capital Pvt.Ltd. is the book running lead manager and MUFG Intime India Pvt.Ltd. is the registrar of the issue. Key details like IPO dates, IPO price bands and lot size are yet to be announced.
Refer to Simca Advertising IPO DRHP for more details.
| IPO Date | [.] |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Issue Price Band | [.] to [.] per share |
| Lot Size | |
| Sale Type | Fresh Capital |
| Total Issue Size | 31,72,000 shares (aggregating up to ₹[.] Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 88,00,000 shares |
| Share Holding Post Issue | 1,19,72,000 shares |
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not more than 50% of the Net Issue |
| Retail Shares Offered | Not less than 35% of the Net Issue |
| NII Shares Offered | Not less than 15% of the Net Issue |
| Description | Date |
|---|---|
| Filed with SEBI/Exchange | Mon, Jun 30, 2025 |
| Under Process | Wed, Jul 2, 2025 |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
Incorporated in June 2022, Simca Advertising Limited provides advertising services, with a focus on Out-of-Home (“OOH”) media in Mumbai and Maharashtra.
The company provides a range of OOH advertising options such as hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage to help brands connect with audiences in public spaces.
They customise campaigns based on audience behaviours and objectives, selecting locations and designing media plans to maximise reach and value.
Their comprehensive services help clients utilise public space to increase awareness and visibility.
The company manages over 100 Out-of-Home (OOH) media assets in Mumbai, including arterial roads, major junctions, commercial hubs, and markets.
The company serves a diverse client base across sectors like advertising, entertainment, real estate, fashion, lifestyle, insurance, and government.
As of May 31, 2025, the company had a team of 31 individuals.
Competitive Strength:
Simca Advertising Limited's revenue increased by 52% and profit after tax (PAT) rose by 73% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 36.67 | 19.80 | 6.07 |
| Total Income | 75.09 | 49.31 | 11.96 |
| Profit After Tax | 9.98 | 5.78 | 1.57 |
| EBITDA | 13.49 | 7.72 | 2.11 |
| Net Worth | 17.37 | 7.39 | 1.62 |
| Reserves and Surplus | 17.32 | 7.34 | 1.57 |
| Total Borrowing | 0.28 | ||
| Amount in ₹ Crore | |||
| KPI | Values |
|---|---|
| ROE | 57.44% |
| ROCE | 76.57% |
| RoNW | 57.44% |
| PAT Margin | 13.31% |
| EBITDA Margin | 18.00% |
The Company Simca Advertising IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|---|
| 1 | Purchase and installation of LED (“Light-emitting diode”) screens | 12.72 |
| 2 | Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens | 5.00 |
| 3 | Funding the incremental working capital requirements; and | 23.50 |
| 4 | General corporate purposes |
Simca Advertising Ltd.
Bungalow No C-6,
Swami Samarth Nagar, Roshanlal Nagar,
3rd Cross Lane, Andheri (W),
Mumbai, Maharashtra, 400053
Phone: 022 - 2633 5055
Email: investor@simcaadveritising.com
Website: https://www.simcaadvertising.com/
MUFG Intime India Pvt.Ltd.
Phone: +91-22-4918 6270
Email: simca.smeipo@in.mpms.mufg.com
Website: https://linkintime.co.in/Initial_Offer/public-issues.html
Simca Advertising IPO is a SME IPO of 31,72,000 equity shares of the face value of ₹10 aggregating up to ₹[.] Crores. The issue is priced at . The minimum order quantity is .
The Simca Advertising IPO open and close dates are not available as of now.
MUFG Intime India Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Simca Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Simca Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Simca Advertising IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Simca Advertising IPO dates are not announced. Please check back again after some time.
Simca Advertising IPO lot size and the minimum order quantity is not available at this time. Please check again later.
You can apply in Simca Advertising IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Simca Advertising IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the Simca Advertising IPO allotment status.
The Simca Advertising IPO listing date is not yet announced. The tentative date of Simca Advertising IPO listing is [.].
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