Bookbuilding IPO | ₹405 Cr | Listed at BSE, NSE | Tue, Jul 4, 2023 - Thu, Jul 6, 2023
Senco Gold IPO is a book build issue of ₹405.00 crores. The issue is a combination of fresh issue of 0.85 crore shares aggregating to ₹270.00 crores and offer for sale of 0.43 crore shares aggregating to ₹135.00 crores.
Senco Gold IPO bidding started from Jul 4, 2023 and ended on Jul 6, 2023. The allotment for Senco Gold IPO was finalized on Jul 11, 2023. The shares got listed on BSE, NSE on Jul 14, 2023.
Senco Gold IPO price band is set at ₹317 per share. The lot size for an application is 47. The minimum amount of investment required by an retail is ₹14,899 (47 shares) (based on upper price). The lot size investment for sNII is 14 lots (658 shares), amounting to ₹2,08,586, and for bNII, it is 68 lots (3,196 shares), amounting to ₹10,13,132.
IIFL Capital Services Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Senco Gold IPO RHP for detailed Information.
IPO Open
Tue, Jul 4, 2023
IPO Close
Thu, Jul 6, 2023
Issue Price
₹317 per share
Market Cap (Pre-IPO)
₹2,462.00 Cr
| IPO Date | 4 to 6 Jul, 2023 |
| Listed on | Fri, Jul 14, 2023 |
| Face Value | ₹10 per share |
| Price Band | ₹301 to ₹317 |
| Issue Price | ₹317 per share |
| Lot Size | 47 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 1,27,76,025 shares (agg. up to ₹405 Cr) |
| Fresh Issue | 85,17,350 shares (agg. up to ₹270 Cr) |
| Offer for Sale | 42,58,675 shares of ₹10 (agg. up to ₹135 Cr) |
| Share Holding Post Issue | 7,76,63,156 shares |
| BSE Script Code / NSE Symbol | 543936 / SENCO |
| ISIN | INE602W01019 |
Senco Gold IPO offers total 1,27,76,025 shares. Out of which 63,88,012 (50.00%) allocated to QIB, 25,55,205 (20.00%) allocated to QIB (Ex- Anchor), 19,16,404 (15.00%) allocated to NII 44,71,609 (35.00%) allocated to RII and 38,32,807 (30.00%) allocated to Anchor investors.
| Investor Category | Shares Offered | Max Allottees |
|---|---|---|
| QIB Shares Offered | 63,88,012 (50.00%) | NA |
| − Anchor Investor Shares Offered | 38,32,807 (30.00%) | NA |
| − QIB (Ex. Anchor) Shares Offered | 25,55,205 (20.00%) | NA |
| NII (HNI) Shares Offered | 19,16,404 (15.00%) | NA |
| − bNII > ₹10L | 12,77,603 (10.00%) | 1,941 |
| − sNII < ₹10L | 6,38,801 (5.00%) | 970 |
| Retail Shares Offered | 44,71,609 (35.00%) | 95,140 |
| Total Shares Offered | 1,27,76,025 (100.00%) |
Investors can bid for a minimum of 47 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 47 | ₹14,899 |
| Retail (Max) | 13 | 611 | ₹1,93,687 |
| S-HNI (Min) | 14 | 658 | ₹2,08,586 |
| S-HNI (Max) | 67 | 3,149 | ₹9,98,233 |
| B-HNI (Min) | 68 | 3,196 | ₹10,13,132 |
Senco Gold IPO raises ₹121.50 crore from anchor investors. Senco Gold IPO Anchor bid date is July 3, 2023.
📝 Anchor Investors Letter (PDF)
| Bid Date | Mon, Jul 3, 2023 |
| Shares Offered | 38,32,807 |
| Anchor Portion (₹ Cr.) | 121.50 |
| Anchor lock-in period end date for 50% shares (30 Days) | Thu, Aug 10, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | Mon, Oct 9, 2023 |
Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.
The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.
| Period Ended | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|
| Assets | 2,905.32 | 2,100.19 | 1,559.30 |
| Total Income | 4,108.54 | 3,547.41 | 2,674.92 |
| Profit After Tax | 158.48 | 129.10 | 61.48 |
| NET Worth | 944.97 | 725.77 | 602.51 |
| Reserves and Surplus | 876.27 | 659.46 | 536.53 |
| Total Borrowing | 1,177.17 | 862.97 | 532.44 |
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding working capital requirements of the Company; and | 196.00 |
| 2 | General corporate purposes | 47.51 |
| KPI | |
|---|---|
| ROE | 18.9% |
| ROCE | 14.2% |
| Debt/Equity | 1.25 |
| RoNW | 18.96% |
| PAT Margin | 3.89% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 22.93 | |
| P/E (x) | 15.53 | |
| Promoter Holding | 76.92% | 68.48% |
| Market Cap | ₹2,462.00 Cr. |
The Senco Gold IPO is subscribed 77.25 times on July 6, 2023 7:02:00 PM (Day 3). The public issue subscribed 16.28 times in the retail category, 190.56 times in the QIB category, and 68.44 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB | 190.56 | 25,55,203 | 48,69,08,297 |
| NII | 68.44 | 19,16,404 | 13,11,62,148 |
| bNII (bids above ₹10L) | 72.05 | 12,77,602 | 9,20,45,223 |
| sNII (bids below ₹10L) | 61.23 | 6,38,802 | 3,91,16,925 |
| Retail | 16.28 | 44,71,609 | 7,27,91,955 |
| Total | 77.25 | 89,43,216 | 69,08,62,400 |
Total Application : 14,26,741
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | BRLMs fees and commissions | 11.95 |
| 2 | Commission/processing fee for SCSBs, Sponsor Bank and Banker(s) to the Offer and brokerage and selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs | 3.37 |
| 3 | Fees payable to the Registrar to the Offer | 0.25 |
| 4 | Fees payable to the auditors and market research firms to the Offer | 2.60 |
| 5 | Others | |
| 6 | - Listing fees, SEBI filing fees, upload fees, BSE and NSE processing fees, book building software fees and other regulatory expenses | 2.56 |
| 7 | - Printing and stationery | 1.44 |
| 8 | - Advertising and marketing expenses | 4.60 |
| 9 | - Fee payable to legal counsels | 2.62 |
| 10 | - Fee payable to other advisors | 9.74 |
| 11 | - Miscellaneous | 0.61 |
| Price Details | BSE | NSE |
|---|---|---|
| Final Issue Price | ₹317.00 | ₹317.00 |
| Open | ₹431.00 | ₹430.00 |
| Low | ₹401.40 | ₹401.20 |
| High | ₹443.80 | ₹444.00 |
| Last Trade | ₹404.95 | ₹405.30 |
Lead Manager Reports
Senco Gold IPO is a main-board IPO of 1,27,76,025 equity shares of the face value of ₹10 aggregating up to ₹405 Crores. The issue is priced at ₹317 per share. The minimum order quantity is 47.
The IPO opens on Tue, Jul 4, 2023, and closes on Thu, Jul 6, 2023.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Senco Gold IPO using UPI as a payment gateway. Zerodha customers can apply in Senco Gold IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Senco Gold IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Senco Gold IPO opens on Tue, Jul 4, 2023 and closes on Thu, Jul 6, 2023.
Senco Gold IPO lot size is 47, and the minimum amount required for application is ₹14,899.
You can apply in Senco Gold IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Senco Gold IPO will be done on Tuesday, July 11, 2023, and the allotted shares will be credited to your demat account by Thu, Jul 13, 2023. Check the Senco Gold IPO allotment status.
The Senco Gold IPO listing date is on Fri, Jul 14, 2023.
