Safe Enterprises Retail Fixtures IPO Details

Bookbuilding IPO | ₹170 Cr | Listed at NSE SME | Fri, Jun 20, 2025 - Tue, Jun 24, 2025

Safe Enterprises IPO Logo

Safe Enterprises IPO is a book build issue of ₹169.74 crores. The issue is entirely a fresh issue of 1.23 crore shares of ₹169.74 crore.

Safe Enterprises IPO bidding started from Jun 20, 2025 and ended on Jun 24, 2025. The allotment for Safe Enterprises IPO was finalized on Jun 25, 2025. The shares got listed on NSE SME on Jun 27, 2025.

Safe Enterprises IPO price band is set at ₹138 per share. The lot size for an application is 1,000. The minimum amount of investment required by an retail is ₹1,38,000 (1000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (2,000 shares), amounting to ₹2,76,000.

Hem Securities Ltd. is the book running lead manager and Maashitla Securities Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Hem Finlease Pvt.Ltd..

Refer to Safe Enterprises IPO RHP for detailed Information.

IPO Open

Fri, Jun 20, 2025

IPO Close

Tue, Jun 24, 2025

Issue Price

₹138 per share

Market Cap (Pre-IPO)

₹634.53 Cr

IPO Details

IPO Date20 to 24 Jun, 2025
Listed onFri, Jun 27, 2025
Face Value5 per share
Price Band₹131 to ₹138
Issue Price₹138 per share
Lot Size1,000 Shares
Sale TypeFresh capital only
Issue TypeBookbuilding IPO
Listing AtNSE SME

Total Issue Size1,23,00,000 shares
(agg. up to ₹170 Cr)
Reserved for Market Maker
6,24,000 shares
(agg. up to ₹9 Cr)
Hem Finlease Pvt.Ltd.
Fresh Issue
(Ex Market Maker)
1,16,76,000 shares
(agg. up to ₹161 Cr)
Net Offered to Public1,16,76,000 shares
(agg. up to ₹161 Cr)
Share Holding Pre Issue3,43,04,478 shares
Share Holding Post Issue4,66,04,478 shares
NSE Symbol SAFEENTP
ISININE17D601016

IPO Timetable

Issue Reservation

Safe Enterprises IPO comprises a total issue size of 1,23,00,000 shares. The net offer to the public is 1,16,76,000 shares, after excluding 6,24,000 shares allotted on a firm basis. Of the Net offer 58,37,000 (49.99%) are allocated to QIB, 17,52,000 (15.01%) allocated to NII 40,87,000 (35.00%) allocated to RII.

Investor Category Shares Offered % of Net Issue% of Total Issue
QIB Shares Offered 58,37,00049.99%47.46%
  − Anchor Investor Shares Offered 35,01,00028.46%
  − QIB (Ex. Anchor) Shares Offered 23,36,00018.99%
NII (HNI) Shares Offered 17,52,00015.01%14.24%
Retail Shares Offered 40,87,00035.00%33.23%
Firm Reservations
Market Maker Shares Offered 6,24,0005.07%
Total Shares Offered 1,23,00,000100.00%100.00%

IPO Lot Size

Investors can bid for a minimum of 1,000 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 1,000 ₹1,38,000
Retail (Max) 1 1,000 ₹1,38,000
HNI (Min) 2 2,000 ₹2,76,000
IPO Subscription Details

IPO Anchor Investors

Safe Enterprises IPO raises ₹48.31 crore from anchor investors. Safe Enterprises IPO Anchor bid date is June 19, 2025.
📝 Anchor Investors Letter (PDF)

Bid DateThu, Jun 19, 2025
Shares Offered35,01,000
Anchor Portion (₹ Cr.)48.31
Anchor lock-in period end date for 50% shares (30 Days)Sat, Jul 26, 2025
Anchor lock-in period end date for remaining shares (90 Days)Wed, Sep 24, 2025

About Safe Enterprises Retail Fixtures Ltd.

Incorporated in 1976, Safe Enterprises Retail Fixtures Limited designs, manufactures, supplies, and installs shop fittings and retail fixtures, providing a range of customized solutions across various retail segments such as fashion, electronics, and department stores.

The company provides merchandising solutions that address retail challenges in display, placement, storage, and safety, offering shop fitting services from design to installation tailored to customer needs.

The company serves various retail sectors like fashion, electronics, grocery, and luxury. Clients include major Indian chains and hypermarkets, such as: 

  • Zudio & Westside – Fixtures for fashion.
  • Godrej Nature’s Basket – Custom shelving for gourmet stores.
  • Reliance Retail & Future Group – Installations for hypermarkets.

The company offers the following products & services.

  • Gondola Shelving – Modular shelves for supermarkets.
  • Checkout Counters – Ergonomic designs to improve customer experience.
  • Display Racks & Stands – Customizable for fashion, electronics, and FMCG.
  • Mannequins & Visual Merchandising Displays – Modern solutions for store aesthetics. and branding.
  • Storage & Backroom Fixtures – High-capacity shelving for stockrooms.
  • Custom Fixture Design:Personalized solutions that seamlessly blend functionality with aesthetics.
  • Innovative Solutions:Creative designs that adapt to the ever-evolving retail trends.

The company has three manufacturing units, two of which are situated in Mumbai and one in Thane, Maharastra.

The company has two franchisees in Navi Mumbai and Hyderabad, as well as two distributors in Dubai and Kansas City. 

The company sells products in over 25 states and union territories, with most revenue from Maharashtra, followed by Karnataka and Gujarat.

As of October 31, 2024, the company had 15 employees in the design team.

Competitive Strength:

  1. In-house product manufacturing capabilities.
  2. Established relationships with customers across various geographical locations.
  3. Experienced Senior Management backed by design and development team.
  4. Positive consumer experience and long-term brand loyalty.

Company Financials (Restated Consolidated)

Period Ended30 Mar 202531 Mar 2024
Assets101.9454.40
Total Income139.73101.38
Profit After Tax39.1923.09
NET Worth72.0828.99
Reserves and Surplus54.924.36
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding the Capital Expenditure requirements towards setting up of a new manufacturing unit. 65.89
2 Investment in the Subsidiary, Safe Enterprises Retail Technologies Private Limited for financing its capital expenditure requirements in relation towards installation of additional plant and machinery 6.99
3 To Meet Working Capital Requirements of the Company 30.00
4 Investment in the subsidiary Safe Enterprises Retail Technologies Private Limited to meet working capital requirements 10.00
5 General Corporate Purpose 35.91

Key Performance Indicator (KPI)

Pre IPOPost IPO
EPS (₹)11.428.52
P/E (x)12.0816.19
Promoter Holding95.18%70.07%
Market Cap634.53 Cr.
The promoters of the company are Saleem Shabbir Merchant, Mikdad Saleem Merchant, Huzefa Salim Merchant and Munira Salimbhai Merchant.
  • The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
  • The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 30, 2025 available in RHP.
  • The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of March 30, 2025 available in RHP.

IPO Review

[Dilip Davda]
SERFL is engaged in the business of merchandising solutions and related services. It posted growth in its top and bottom lines for reported periods. Boosted margins for FY24 and FY25 raise eyebrows and concern over its sustainability going forward. Based on its recent financial data, the issue appears aggressively priced. The company is operating in a highly competitive and fragmented segment. Well-informed/cash surplus investors may park moderate funds for medium term.
Read detail review...

Safe Enterprises IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers0100
Members1010

Safe Enterprises Retail Fixtures IPO Subscription Status (Bidding Detail)

The Safe Enterprises Retail Fixtures IPO is subscribed 14.70 times on June 24, 2025 6:20:01 PM (Day 3). The public issue subscribed 4.44 times in the retail category, 34.31 times in the QIB category, and 12.51 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid forTotal Application
QIB34.3123,36,0008,01,39,00043
NII*12.5117,52,0002,19,17,0001,637
Retail4.4440,87,0001,81,38,00018,138
Total14.7081,75,00012,01,94,00019,818

Total Application : 19,818

*Market Maker portion is not included to NII/HNI.

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 Book Running Lead Manager fees 12.02
2 Fees Payable to Registrar to the Issue 0.01
3 Fees Payable for Advertising and Publishing Expenses 1.74
4 Fees Payable to Regulators including Stock Exchanges 0.11
5 Payment for Printing & Stationery, Postage, etc. 0.00
6 Fees Payable to Auditor, Legal Advisors and other Professionals 0.14
7 Others, if any (Fees payable for Marketing & distribution expenses, Selling Commission, Brokerage, depositories, secretarial, advisors, consultancy, Statutory auditors, Processing Fees, Underwriting fees and Miscellaneous Expenses) 6.93

Listing Day Trading Information

Price DetailsNSE SME
Final Issue Price138.00
Open151.00
Low151.00
High158.55
Last Trade158.55

Check IPO Performance…

IPO Registrar

Maashitla Securities Pvt.Ltd.

Contact Details

Safe Enterprises Retail Fixtures Ltd. Address
Plot No. D-372
TTC MIDC Industrial Area,
MIDC Kukshet Village, Sanpada,
Thane, Maharashtra, 400703
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IPO FAQs

Safe Enterprises IPO is a SME IPO of 1,23,00,000 equity shares of the face value of ₹5 aggregating up to ₹170 Crores. The issue is priced at ₹138 per share. The minimum order quantity is 1000.

The IPO opens on Fri, Jun 20, 2025, and closes on Tue, Jun 24, 2025.

Maashitla Securities Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

Zerodha customers can apply online in Safe Enterprises IPO using UPI as a payment gateway. Zerodha customers can apply in Safe Enterprises IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Safe Enterprises IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Safe Enterprises IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Safe Enterprises IPO opens on Fri, Jun 20, 2025 and closes on Tue, Jun 24, 2025.

Safe Enterprises IPO lot size is 1000, and the minimum amount required for application is ₹1,38,000.

You can apply in Safe Enterprises IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for Safe Enterprises IPO will be done on Wednesday, June 25, 2025, and the allotted shares will be credited to your demat account by Thu, Jun 26, 2025. Check the Safe Enterprises IPO allotment status.

The Safe Enterprises IPO listing date is on Fri, Jun 27, 2025.

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