R K SWAMY IPO Details

Bookbuilding IPO | ₹424 Cr | Listed at BSE, NSE | Mon, Mar 4, 2024 - Wed, Mar 6, 2024

R K SWAMY IPO Logo

R K SWAMY IPO is a book build issue of ₹423.56 crores. The issue is a combination of fresh issue of 0.60 crore shares aggregating to ₹173.46 crores and offer for sale of 0.87 crore shares aggregating to ₹250.10 crores.

R K SWAMY IPO bidding started from Mar 4, 2024 and ended on Mar 6, 2024. The allotment for R K SWAMY IPO was finalized on Mar 7, 2024. The shares got listed on BSE, NSE on Mar 12, 2024.

R K SWAMY IPO price band is set at ₹288 per share. The lot size for an application is 50. The minimum amount of investment required by an retail is ₹14,400 (50 shares) (based on upper price). The lot size investment for sNII is 14 lots (700 shares), amounting to ₹2,01,600, and for bNII, it is 70 lots (3,500 shares), amounting to ₹10,08,000.

The issue includes a reservation of up to 2,87,356 shares for employees offered at a discount of ₹27.00 to the issue price.

SBI Capital Markets Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.

Refer to R K SWAMY IPO RHP for detailed Information.

IPO Open

Mon, Mar 4, 2024

IPO Close

Wed, Mar 6, 2024

Issue Price

₹288 per share

Market Cap (Pre-IPO)

₹1,453.37 Cr

IPO Details

IPO Date4 to 6 Mar, 2024
Listed onTue, Mar 12, 2024
Face Value5 per share
Price Band₹270 to ₹288
Issue Price₹288 per share
Lot Size50 Shares
Sale TypeFresh capital cum OFS
Issue TypeBookbuilding IPO
Listing AtBSE, NSE
Employee Discount27.00

Total Issue Size1,47,20,101 shares
(agg. up to ₹424 Cr)
Fresh Issue 60,28,239 shares
(agg. up to ₹173 Cr)
Offer for Sale86,91,862 shares of ₹5
(agg. up to ₹250 Cr)
Share Holding Pre Issue4,44,57,140 shares
Share Holding Post Issue5,04,64,084 shares
BSE Script Code / NSE Symbol544136 / RKSWAMY
ISININE0NQ801033

IPO Timetable

IPO Reservation

R K SWAMY IPO offers total 1,47,33,883 shares. Out of which 1,08,34,896 (73.54%) allocated to QIB, 43,33,959 (29.41%) allocated to QIB (Ex- Anchor), 21,66,979 (14.71%) allocated to NII 14,44,652 (9.80%) allocated to RII and 65,00,937 (44.12%) allocated to Anchor investors.

Investor Category Shares Offered Max Allottees
QIB Shares Offered 1,08,34,896 (73.54%)NA
  − Anchor Investor Shares Offered 65,00,937 (44.12%)NA
  − QIB (Ex. Anchor) Shares Offered 43,33,959 (29.41%)NA
NII (HNI) Shares Offered 21,66,979 (14.71%)NA
  − bNII > ₹10L 14,44,652 (9.80%)2,063
  − sNII < ₹10L 7,22,327 (4.90%)1,031
Retail Shares Offered 14,44,652 (9.80%)28,893
Employee Shares Offered 2,87,356 (1.95%)NA
Total Shares Offered1,47,33,883 (100.00%)

IPO Lot Size

Investors can bid for a minimum of 50 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 50 ₹14,400
Retail (Max) 13 650 ₹1,87,200
S-HNI (Min) 14 700 ₹2,01,600
S-HNI (Max) 69 3,450 ₹9,93,600
B-HNI (Min) 70 3,500 ₹10,08,000
IPO Subscription Details

IPO Anchor Investors

R K SWAMY IPO raises ₹187.23 crore from anchor investors. R K SWAMY IPO Anchor bid date is March 1, 2024.
📝 Anchor Investors Letter (PDF)

Bid DateFri, Mar 1, 2024
Shares Offered65,00,937
Anchor Portion (₹ Cr.)187.23
Anchor lock-in period end date for 50% shares (30 Days)Sat, Apr 6, 2024
Anchor lock-in period end date for remaining shares (90 Days)Wed, Jun 5, 2024

Investor Category Reservations

Application CategoryMaximum Bidding LimitsBidding at Cut-off Price Allowed
Only RII Up to Rs 2 Lakhs Yes
Only sNII Rs 2 Lakhs to Rs 10 Lakhs No
Only bNII Rs 10 Lakhs to NII Reservation Portion No
Only employee Yes
Employee + RII/NII
  • Employee limit: (In certain cases, employees are given discount if bidding amount is upto Rs. 2 lakhs)
  • If applying as RII: Upto Rs. 2 lakhs
  • If applying as NII: sNII > Rs. 2 lakhs and upto Rs. 10 lakhs and bNII > Rs. 10 lakhs
Yes for Employee and RII/NII

About R K SWAMY Ltd.

Founded in 1973, R K Swamy Limited is engaged in the business of integrated marketing communications, customer data analysis, full-service market research and syndicated studies.

R K Swamy is a data-driven, integrated marketing services provider that leverages digital initiatives extensively across all areas of its business.

In FY2023, the company published more than 818 creative campaigns on behalf of its clients across various media. It also processed more than 97.69 terabytes of data and conducted over 2.37 million consumer interviews in the form of quantitative, qualitative and telephone surveys.

The company's numerous clients include Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy's Laboratories Limited, E.I.D. - Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

The company employs 2,391 people across 12 offices and 12 field offices in 12 cities in three business segments.

Company Financials (Restated Consolidated)

Period Ended30 Sep 202331 Mar 202331 Mar 202231 Mar 2021
Assets252.23313.65406.44390.06
Total Income142.55299.91244.97183.22
Profit After Tax7.9331.2619.263.08
NET Worth146.66140.81111.9398.22
Reserves and Surplus28.8540.7912.27-0.43
Total Borrowing51.054.5128.7345.68
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding working capital requirements of the Company 54.00
2 Funding capital expenditure to be incurred by the Company for setting up a DVCP Studio 10.99
3 Funding investment in IT infrastructure development of the Company, and the Material Subsidiaries Hansa Research and Hansa Customer Equity 33.34
4 Funding setting up of new CEC and CATI of the Company 21.74
5 General corporate purposes 36.26

Key Performance Indicator (KPI)

Pre IPOPost IPO
EPS (₹)7.033.14
P/E (x)40.9691.63
Promoter Holding83.03%
Market Cap1,453.37 Cr.
The promoters of the company are Srinivasan K Swamy (Sundar Swamy) and Narasimhan Krishnaswamy (Shekar Swamy).
  • The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
  • The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2023 available in RHP.
  • The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of September 30, 2023 available in RHP.

IPO Review

[Dilip Davda]
The company is one of the leading integrated marketing services group in India. It has a track record of over five decades. It is serving renowned customer base with longer relationship and repeat orders. Based on its financial track record so far, the issue appears fully priced. Off late, we are witnessing fancy for media marketing/service segment counters. Investors may park funds for the medium to long term rewards.
Read detail review...

R K SWAMY IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers7020
Members1011

R K SWAMY IPO Subscription Status (Bidding Detail)

The R K SWAMY IPO is subscribed 25.78 times on March 6, 2024 6:21:00 PM (Day 3). The public issue subscribed 33.31 times in the retail category, 20.58 times in the QIB category, and 34.24 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
QIB20.5843,33,9598,92,03,500
NII34.2421,66,9797,42,04,950
    bNII (bids above ₹10L)35.7314,44,6525,16,16,050
    sNII (bids below ₹10L)31.277,22,3272,25,88,900
Retail33.3114,44,6524,81,21,350
Employee2.462,87,3567,07,950
Total25.7882,32,94621,22,37,750

Total Application : 8,74,166

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 Fees payable to the BRLMs and commissions (including underwriting commission, brokerage and selling commission) 1.77
2 Commission/processing fee for SCSBs, Sponsor Banks and Bankers to the Offer Brokerage and selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs 0.12
3 Fees payable to the Registrar to the Offer 0.02
4 Fees payable to the advisors and consultants to the Offer (including Statutory Auditors, Independent Chartered Accountant, Industry expert and other consultants) 0.44
5 Listing fees, SEBI filing fees, BSE and NSE processing fees, book building software fees and other regulatory expenses 0.32
6 Printing and distribution of stationery 0.10
7 Advertising and marketing expenses 0.83
8 Fee payable to legal counsels 0.38
9 Miscellaneous 0.15

Listing Day Trading Information

Price DetailsBSENSE
Final Issue Price288.00288.00
Open252.00250.00
Low248.00243.00
High284.50284.90
Last Trade263.25262.60

Check IPO Performance…

IPO Registrar

Kfin Technologies Ltd.

  • 04067162222, 04079611000
  • rkswamy.ipo@motilaloswal.com
  • Visit Website

Contact Details

R K SWAMY Ltd. Address
No. 19, Wheatcrofts Road,
Nungambakkam
Chennai-600 034,
Chennai, Tamil Nadu
Open an Instant Account with Zerodha

IPO FAQs

R K SWAMY IPO is a main-board IPO of 1,47,20,101 equity shares of the face value of ₹5 aggregating up to ₹424 Crores. The issue is priced at ₹288 per share. The minimum order quantity is 50.

The IPO opens on Mon, Mar 4, 2024, and closes on Wed, Mar 6, 2024.

Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in R K SWAMY IPO using UPI as a payment gateway. Zerodha customers can apply in R K SWAMY IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in R K SWAMY IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'R K SWAMY IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The R K SWAMY IPO opens on Mon, Mar 4, 2024 and closes on Wed, Mar 6, 2024.

R K SWAMY IPO lot size is 50, and the minimum amount required for application is ₹14,400.

You can apply in R K SWAMY IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for R K SWAMY IPO will be done on Thursday, March 7, 2024, and the allotted shares will be credited to your demat account by Mon, Mar 11, 2024. Check the R K SWAMY IPO allotment status.

The R K SWAMY IPO listing date is on Tue, Mar 12, 2024.

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