Bookbuilding IPO | ₹33 Cr | Listed at NSE SME | Wed, Dec 11, 2024 - Fri, Dec 13, 2024
Purple United Sales IPO is a book build issue of ₹32.81 crores. The issue is entirely a fresh issue of 0.26 crore shares of ₹32.81 crore.
Purple United Sales IPO bidding started from Dec 11, 2024 and ended on Dec 13, 2024. The allotment for Purple United Sales IPO was finalized on Dec 16, 2024. The shares got listed on NSE SME on Dec 18, 2024.
Purple United Sales IPO price band is set at ₹126 per share. The lot size for an application is 1,000. The minimum amount of investment required by an retail is ₹1,26,000 (1000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (2,000 shares), amounting to ₹2,52,000.
Expert Global Consultants Pvt.Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue. The Market Maker of the company is Prabhat Financial Services Ltd..
Refer to Purple United Sales IPO RHP for detailed Information.
IPO Open
Wed, Dec 11, 2024
IPO Close
Fri, Dec 13, 2024
Issue Price
₹126 per share
Market Cap (Pre-IPO)
₹121.08 Cr
| IPO Date | 11 to 13 Dec, 2024 |
| Listed on | Wed, Dec 18, 2024 |
| Face Value | ₹10 per share |
| Price Band | ₹121 to ₹126 |
| Issue Price | ₹126 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Total Issue Size | 26,04,000 shares (agg. up to ₹33 Cr) |
| Reserved for Market Maker | 1,31,000 shares Prabhat Financial Services Ltd. (agg. up to ₹2 Cr) |
| Fresh Issue (Ex Market Maker) | 24,73,000 shares (agg. up to ₹31 Cr) |
| Net Offered to Public | 24,73,000 shares (agg. up to ₹31 Cr) |
| Share Holding Pre Issue | 70,05,800 shares |
| Share Holding Post Issue | 96,09,800 shares |
| NSE Symbol | PURPLEUTED |
| ISIN | INE0P5R01014 |
Purple United Sales IPO comprises a total issue size of 26,04,000 shares. The net offer to the public is 24,73,000 shares, after excluding 1,31,000 shares allotted on a firm basis. Of the Net offer 12,36,000 (49.98%) are allocated to QIB, 3,71,000 (15.00%) allocated to NII 8,66,000 (35.02%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 12,36,000 | 49.98% | 47.47% |
| − Anchor Investor Shares Offered | 7,41,000 | 28.46% | |
| − QIB (Ex. Anchor) Shares Offered | 4,95,000 | 19.01% | |
| NII (HNI) Shares Offered | 3,71,000 | 15.00% | 14.25% |
| Retail Shares Offered | 8,66,000 | 35.02% | 33.26% |
| Firm Reservations | |||
| Market Maker Shares Offered | 1,31,000 | 5.03% | |
| Total Shares Offered | 26,04,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 1,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | ₹1,26,000 |
| Retail (Max) | 1 | 1,000 | ₹1,26,000 |
| HNI (Min) | 2 | 2,000 | ₹2,52,000 |
Purple United Sales IPO raises ₹9.34 crore from anchor investors. Purple United Sales IPO Anchor bid date is December 10, 2024.
📝 Anchor Investors Letter (PDF)
| Bid Date | Tue, Dec 10, 2024 |
| Shares Offered | 7,41,000 |
| Anchor Portion (₹ Cr.) | 9.34 |
| Anchor lock-in period end date for 50% shares (30 Days) | Tue, Jan 14, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | Sat, Mar 15, 2025 |
Incorporated in 2014, Purple United is a fashion brand that offers clothing, shoes, and accessories for children of all ages.
The company's flagship line, "Purple United Kids", accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.
The company operates mainly in India, with 17 exclusive stores (called EBOs) in 5 states and 10 cities in India and 20 shop-in-shop locations in popular retail chains. Purple United Kids products are also available online through their website, mobile app, and big e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO, and more. Additionally, the company works with 44 retailers across the country.
The company's product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.
As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.
Its competitive strengths:
| Period Ended | 30 Sep 2024 | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|---|
| Assets | 70.34 | 49.14 | 32.51 | 22.79 |
| Total Income | 30.52 | 42.92 | 25.71 | 16.56 |
| Profit After Tax | 3.29 | 4.82 | 1.49 | 1.77 |
| NET Worth | 23.69 | 17.34 | 10.37 | 6.18 |
| Reserves and Surplus | 16.68 | 10.70 | 4.29 | 0.64 |
| Total Borrowing | 33.67 | 25.63 | 11.87 | 11.06 |
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Expenditure for opening new stores | 18.00 |
| 2 | Working capital requirements; | 5.35 |
| 3 | General corporate purposes; | 5.58 |
| KPI | Mar 31, 2024 |
|---|---|
| ROCE | 19.35% |
| Debt/Equity | 1.48 |
| RoNW | 27.78% |
| PAT Margin | 11.26% |
| Price to Book Value | 4.82 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 6.87 | 6.85 |
| P/E (x) | 18.33 | 18.39 |
| Promoter Holding | 87.54% | 63.82% |
| Market Cap | ₹121.08 Cr. |
The Purple United Sales IPO is subscribed 160.08 times on December 13, 2024 6:19:59 PM (Day 3). The public issue subscribed 155.29 times in the retail category, 86.3 times in the QIB category, and 269.7 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for | Total Application |
|---|---|---|---|---|
| QIB | 86.3 | 4,95,000 | 4,27,20,000 | 52 |
| NII* | 269.7 | 3,71,000 | 10,00,57,000 | 8,042 |
| Retail | 155.29 | 8,66,000 | 13,44,84,000 | 1,34,484 |
| Total | 160.08 | 17,32,000 | 27,72,61,000 | 1,42,578 |
Total Application : 1,42,578
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Manager fees | 0.25 |
| 2 | Fees payable to Registrar to the Issue | 0.02 |
| 3 | Fees payable for Advertising and Publishing Expenses | 0.04 |
| 4 | Fees payable to regulators including stock exchanges | 0.04 |
| 5 | Payment for printing, stationery, postage, etc. | 0.02 |
| 6 | Fees payable to Auditors, Legal Advisors and other Professionals | 0.18 |
| 7 | Others, if any (Fees payable for Marketing & distribution expenses, selling commission, brokerage, depositories, secreterial advisors, underwriting fees and other miscellaenous expenses | 3.35 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹126.00 |
| Open | ₹199.00 |
| Low | ₹189.05 |
| High | ₹208.95 |
| Last Trade | ₹208.95 |
Lead Manager Reports
Purple United Sales IPO is a SME IPO of 26,04,000 equity shares of the face value of ₹10 aggregating up to ₹33 Crores. The issue is priced at ₹126 per share. The minimum order quantity is 1000.
The IPO opens on Wed, Dec 11, 2024, and closes on Fri, Dec 13, 2024.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Purple United Sales IPO using UPI as a payment gateway. Zerodha customers can apply in Purple United Sales IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Purple United Sales IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Purple United Sales IPO opens on Wed, Dec 11, 2024 and closes on Fri, Dec 13, 2024.
Purple United Sales IPO lot size is 1000, and the minimum amount required for application is ₹1,26,000.
You can apply in Purple United Sales IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Purple United Sales IPO will be done on Monday, December 16, 2024, and the allotted shares will be credited to your demat account by Tue, Dec 17, 2024. Check the Purple United Sales IPO allotment status.
The Purple United Sales IPO listing date is on Wed, Dec 18, 2024.
