Fixed Price IPO | ₹15 Cr | Listed at NSE SME | Fri, Sep 1, 2023 - Tue, Sep 5, 2023
Pramara Promotions IPO is a fixed price issue of ₹15.27 crores. The issue is entirely a fresh issue of 0.24 crore shares of ₹15.27 crore.
Pramara Promotions IPO bidding started from Sep 1, 2023 and ended on Sep 5, 2023. The allotment for Pramara Promotions IPO was finalized on Sep 8, 2023. The shares got listed on NSE SME on Sep 13, 2023.
Pramara Promotions IPO price is ₹63 per share. The lot size for an application is 2,000. The minimum amount of investment required by an individual investor (retail) is ₹1,26,000 (2000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (4,000 shares), amounting to ₹2,52,000.
Fedex Securities Pvt.Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Pure Broking Pvt.Ltd..
Refer to Pramara Promotions IPO RHP for detailed Information.
IPO Open
Fri, Sep 1, 2023
IPO Close
Tue, Sep 5, 2023
Issue Price
₹63 per share
Market Cap (Pre-IPO)
₹56.92 Cr
| IPO Date | 1 to 5 Sep, 2023 |
| Listed on | Wed, Sep 13, 2023 |
| Face Value | ₹10 per share |
| Issue Price | ₹63 per share |
| Lot Size | 2,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Fixed Price IPO |
| Listing At | NSE SME |
| Total Issue Size | 24,24,000 shares (agg. up to ₹15 Cr) |
| Reserved for Market Maker | 1,24,000 shares Pure Broking Pvt.Ltd. (agg. up to ₹0.7812 Cr) |
| Fresh Issue (Ex Market Maker) | 23,00,000 shares (agg. up to ₹14 Cr) |
| Net Offered to Public | 23,00,000 shares (agg. up to ₹14 Cr) |
| Share Holding Pre Issue | 66,11,000 shares |
| Share Holding Post Issue | 90,35,000 shares |
| NSE Symbol | PRAMARA |
| ISIN | INE0O7A01017 |
Pramara Promotions IPO comprises a total issue size of 24,24,000 shares. The net offer to the public is 23,00,000 shares, after excluding 1,24,000 shares allotted on a firm basis. Of the Net offer 11,50,000 (50.00%) allocated to NII 11,50,000 (50.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| NII (HNI) Shares Offered | 11,50,000 | 50.00% | 47.44% |
| Retail Shares Offered | 11,50,000 | 50.00% | 47.44% |
| Firm Reservations | |||
| Market Maker Shares Offered | 1,24,000 | 5.12% | |
| Total Shares Offered | 24,24,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 2,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2,000 | ₹1,26,000 |
| Retail (Max) | 1 | 2,000 | ₹1,26,000 |
| HNI (Min) | 2 | 4,000 | ₹2,52,000 |
Incorporated in 2006, Pramara Promotions Limited is a promotional marketing agency. The company is engaged in the business of ideation, conceptualization, designing manufacturing and marketing of promotional products and gift items for clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others.
The company offers services such as Cross Promotions, Loyalty and rewards, Corporate Gifting, Toy Retail, Sweepstakes promotions and more. The company also manufacture the products under an OEM arrangement, where& the company manufactures products such as water bottles, pens, etc. which are branded with the company's logo or design and used as promotional merchandise.
Pramara has designed and manufactured around 5000 products. The company has also expanded its product offerings by launching the brands "Toyworks" and;"Tribeyoung".
Pramara undertake a part of the manufacturing activities through its third-party manufacturing partner. As of July 31, 2023, the company's overall staff strength is 83 employees.
| Period Ended | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|
| Assets | 61.39 | 61.95 | 49.23 |
| Total Income | 51.19 | 49.43 | 40.96 |
| Profit After Tax | 2.23 | 1.35 | 0.33 |
| NET Worth | 15.97 | 13.74 | 12.35 |
| Reserves and Surplus | 9.44 | 12.54 | 11.15 |
| Total Borrowing | 33.31 | 31.34 | 30.33 |
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding our working capital requirements; and | 9.75 |
| 2 | General corporate purposes | 3.02 |
| KPI | |
|---|---|
| ROE | 13.87% |
| ROCE | 15.20% |
| Debt/Equity | 2.07 |
| RoNW | 13.87 |
| PAT Margin | 4.45% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 3.37 | |
| P/E (x) | 25.61 | |
| Promoter Holding | 95.41% | 69.81% |
| Market Cap | ₹56.92 Cr. |
The Pramara Promotions IPO is subscribed 25.71 times on September 5, 2023 7:29:00 PM (Day 3). The public issue subscribed 17.14 times in the retail category, [.] times in the QIB category, and 33.99 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (x) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 33.99 | 11,50,000 | 3,90,84,000 |
| Retail | 17.14 | 11,50,000 | 1,97,14,000 |
| Total | 25.71 | 23,00,000 | 5,91,44,000 |
Total Applications: 9,857
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Lead Manager Fees | 0.15 |
| 2 | Fees payable to Advertising and marketing Expenses, Printing and Distribution of issue stationery, Brokerage, Selling, Commission and upload fees | 0.32 |
| 3 | Registrar to the Issue | 0.01 |
| 4 | Legal and Other Advisory Services | 0.03 |
| 5 | Regulators including Stock Exchange | 0.08 |
| 6 | Others, if any (Market making, Other Intermediary fees, consultant fees, underwriting expenses, depositories, marketing fees etc.) | 1.92 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹63.00 |
| Open | ₹111.00 |
| Low | ₹105.55 |
| High | ₹116.55 |
| Last Trade | ₹116.55 |
Lead Manager Reports
Pramara Promotions IPO is a SME IPO of 24,24,000 equity shares of the face value of ₹10 aggregating up to ₹15 Crores. The issue is priced at ₹63 per share. The minimum order quantity is 2000.
The IPO opens on Fri, Sep 1, 2023, and closes on Tue, Sep 5, 2023.
Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Pramara Promotions IPO using UPI as a payment gateway. Zerodha customers can apply in Pramara Promotions IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Pramara Promotions IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Pramara Promotions IPO opens on Fri, Sep 1, 2023 and closes on Tue, Sep 5, 2023.
Pramara Promotions IPO lot size is 2000, and the minimum amount required for application is ₹1,26,000.
You can apply in Pramara Promotions IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Pramara Promotions IPO will be done on Friday, September 8, 2023, and the allotted shares will be credited to your demat account by Tue, Sep 12, 2023. Check the Pramara Promotions IPO allotment status.
The Pramara Promotions IPO listing date is on Wed, Sep 13, 2023.
