Bookbuilding IPO | ₹660 Cr | Listing at BSE, NSE |
SEBI has approved the Initial Public Offer (IPO) of Purple Style Labs Ltd. on January 23, 2026. The company will proceed with next steps to launch the Initial Public Offer (IPO) subject to market conditions and other approvals. The SEBI approval is valid for 12 months.
Purple Style Labs Ltd. IPO is a Book Build Issue of ₹660.00 crores consisting solely of fresh issue of shares with no offer for sale component.
The equity shares are proposed to be listed on NSE and BSE. Axial Capital Pvt.Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue. Key details like IPO dates, IPO price bands and lot size are yet to be announced.
Refer to Pernia's Pop-up Studio IPO DRHP for more details.
| IPO Date | [.] |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price Band | |
| Lot Size | |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | [.] shares (agg. up to ₹660 Cr) |
| Fresh Issue | [.] shares (agg. up to ₹660 Cr) |
| Share Holding Pre Issue | 6,82,35,000 shares |
| Description | Date |
|---|---|
| Filed with SEBI/Exchange | Mon, Sep 22, 2025 |
| SEBI/Exchange approval received | Fri, Jan 23, 2026 |
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not less than 75% of the Issue |
| Retail Shares Offered | Not more than 10% of the Issue |
| NII Shares Offered | Not more than 15% of the Issue |
Incorporated in 2015, Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury omni-channel fashion platform. The platform allows customers to shop through its website, mobile application (Android and iOS), and Experience Centers.
As of March 31, 2025, PPUS offered 211,727 SKUs from 1,312 active designer brands, covering categories such as womenswear, menswear, jewelry, accessories, and kidswear. The platform is associated with well-known designer brands including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.
Between Fiscal 2023 and Fiscal 2025, PPUS served over 200,000 unique customers across 140 countries. In Fiscal 2025 alone, it recorded 18.57 million unique visitors, 70,651 customers, and 104,856 orders, with a customer base spread across more than 100 countries.
The company has established a strong international presence with a flagship Experience Center in London, UK, and plans to open a new Experience Center in New York, USA. Key international markets include the United States, United Kingdom, the Middle East, and Canada.
Abhishek Agarwal is the company promoter.
Purple Style Labs Ltd.'s revenue decreased by 3% and profit after tax (PAT) dropped by 295% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 498.25 | 459.75 | 329.75 |
| Total Income | 494.00 | 510.03 | 371.38 |
| Profit After Tax | -188.55 | -47.71 | -41.39 |
| EBITDA | 41.99 | 31.63 | 2.20 |
| NET Worth | 118.70 | 40.88 | 59.28 |
| Reserves and Surplus | 118.66 | 40.85 | 59.26 |
| Total Borrowing | 112.79 | 116.33 | 46.73 |
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | 363.29 |
| 2 | Funding towards sales and marketing expenses to be incurred by the Company | 128.00 |
| 3 | General corporate purposes |
Lead Manager Reports
Pernia's Pop-up Studio IPO is a main-board IPO of 0 equity shares of the face value of ₹10 aggregating up to ₹660 Crores. The issue is priced at To be declared. The minimum order quantity is .
The Pernia's Pop-up Studio IPO open and close dates are not available as of now.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Pernia's Pop-up Studio IPO using UPI as a payment gateway. Zerodha customers can apply in Pernia's Pop-up Studio IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Pernia's Pop-up Studio IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Pernia's Pop-up Studio IPO dates are not announced. Please check back again after some time.
Pernia's Pop-up Studio IPO lot size and the minimum order quantity is not available at this time. Please check again later.
You can apply in Pernia's Pop-up Studio IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Pernia's Pop-up Studio IPO will be done on [.], and the allotted shares will be credited to your demat account by . Check the Pernia's Pop-up Studio IPO allotment status.
The Pernia's Pop-up Studio IPO listing date is not yet announced. The tentative date of listing is .
