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Honasa Consumer IPO is a book build issue of ₹1,701.44 crores. The issue is a combination of fresh issue of 1.13 crore shares aggregating to ₹365.05 crores and offer for sale of 4.12 crore shares aggregating to ₹1,336.39 crores.
Honasa Consumer IPO bidding started from Oct 31, 2023 and ended on Nov 2, 2023. The allotment for Honasa Consumer IPO was finalized on Nov 6, 2023. The shares got listed on BSE, NSE on Nov 7, 2023.
Honasa Consumer IPO price band is set at ₹324.00 per share . The lot size for an application is 46. The minimum amount of investment required by an retail is ₹14,168 (46 shares). The lot size investment for sNII is 14 lots (644 shares), amounting to ₹2,08,656, and for bNII, it is 68 lots (3,128 shares), amounting to ₹10,13,472.
The issue includes a reservation of up to 34,013 shares for employees offered at a discount of ₹30.00 to the issue price.
Kotak Mahindra Capital Co.Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Honasa Consumer IPO RHP for detailed Information.
| IPO Date | October 31, 2023 to November 2, 2023 |
| Listing Date | November 7, 2023 |
| Face Value | ₹10 per share |
| Issue Price Band | ₹308 to ₹324 per share |
| Issue Price Final | ₹324 per share |
| Lot Size | 46 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 5,25,15,692 shares (aggregating up to ₹1,701.44 Cr) |
| Fresh Issue | 1,12,67,530 shares (aggregating up to ₹365.05 Cr) |
| Offer for Sale | 4,12,48,162 shares of ₹10 (aggregating up to ₹1,336.39 Cr) |
| Employee Discount | ₹30.00 |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Share Holding Post Issue | 32,17,47,807 shares |
Mamaearth IPO offers total 5,25,16,742 shares. Out of which 3,93,62,048 (74.95%) allocated to QIB, 1,57,44,820 (29.98%) allocated to QIB, 78,72,409 (14.99%) allocated to NII, 52,48,272 (9.99%) allocated to RII and 2,36,17,228 (44.97%) allocated to Anchor investors.
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| QIB Shares Offered | 3,93,62,048 (74.95%) | NA |
| − Anchor Investor Shares Offered | 2,36,17,228 (44.97%) | NA |
| − QIB (Ex. Anchor) Shares Offered | 1,57,44,820 (29.98%) | NA |
| NII (HNI) Shares Offered | 78,72,409 (14.99%) | NA |
| − bNII > ₹10L | 52,48,272 (9.99%) | 8,149 |
| − sNII < ₹10L | 26,24,137 (5.00%) | 4,074 |
| Retail Shares Offered | 52,48,272 (9.99%) | 1,14,092 |
| Employee Shares Offered | 34,013 (0.06%) | NA |
| Total Shares Offered | 5,25,16,742 (100.00%) |
| Application Category | Maximum Bidding Limits | Bidding at Cut-off Price Allowed |
|---|---|---|
| Only RII | Up to Rs 2 Lakhs | Yes |
| Only sNII | Rs 2 Lakhs to Rs 10 Lakhs | No |
| Only bNII | Rs 10 Lakhs to NII Reservation Portion | No |
| Only employee | Yes | |
| Employee + RII/NII |
|
Yes for Employee and RII/NII |
Honasa Consumer IPO raises ₹765.20 crore from anchor investors. Honasa Consumer IPO Anchor bid date is October 30, 2023. Honasa Consumer IPO Anchor Investors list
| Bid Date | October 30, 2023 |
| Shares Offered | 2,36,17,228 |
| Anchor Portion Size (In Cr.) | 765.20 |
| Anchor lock-in period end date for 50% shares (30 Days) | December 6, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | February 4, 2024 |
Honasa Consumer IPO opens on October 31, 2023, and closes on November 2, 2023.
| IPO Open Date | Tue, Oct 31, 2023 |
| IPO Close Date | Thu, Nov 2, 2023 |
| Tentative Allotment | Mon, Nov 6, 2023 |
| Initiation of Refunds | Mon, Nov 6, 2023 |
| Credit of Shares to Demat | Mon, Nov 6, 2023 |
| Tentative Listing Date | Tue, Nov 7, 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on Thu, Nov 2, 2023 |
Investors can bid for a minimum of 46 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹1,93,752 |
| S-HNI (Min) | 14 | 644 | ₹2,08,656 |
| S-HNI (Max) | 67 | 3,082 | ₹9,98,568 |
| B-HNI (Min) | 68 | 3,128 | ₹10,13,472 |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.
The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.
All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.
The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.
Honasa Consumer Limited's revenue increased by 57.13% and profit after tax (PAT) dropped by -1145.25% between the financial year ending with March 31, 2023 and March 31, 2022.
| Period Ended | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
| Assets | 1,048.03 | 966.42 | 1,035.01 | 302.64 |
| Total Income | 477.10 | 1,515.27 | 964.35 | 472.10 |
| Profit After Tax | 24.72 | -150.97 | 14.44 | -1,324.61 |
| Net Worth | 638.26 | 605.90 | 705.62 | -1,765.14 |
| Reserves and Surplus | -1,290.94 | -1,323.32 | -1,087.33 | |
| Total Borrowing | 6.79 | 3.61 | 3.59 | |
| Amount in ₹ Crore | ||||
The market capitalization of Honasa Consumer IPO is ₹10425.00 Cr.
| KPI | Values |
|---|---|
| RoNW | -23.57% |
The company proposes to utilize the Net Proceeds towards funding the following objects:
1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands;
2. Capital expenditure to be incurred by the Company for setting up new EBOs;
3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and
4. General corporate purposes and unidentified inorganic acquisition.
[Dilip Davda] The company has posted fast growth in the last five years with over 65% EBITDA margins and is poised for bright prospects ahead. It enjoys asset light model of business. It is now considering offline marketing with its own outlets and will continue to launch more products in coming years. Based on annualized FY24 earnings, the issue is aggressively priced discounting all near term positives. Perhaps the company is abstracting fancy valuation for its proven track record so far. Well-informed investors may consider parking moderate funds for medium to long term rewards. Read detail review...
| Listing Date | November 7, 2023 |
| BSE Script Code | 544014 |
| NSE Symbol | HONASA |
| ISIN | INE0J5401028 |
| Final Issue Price | ₹324 per share |
| BSE Listing Group | B |
Honasa Consumer Ltd.
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
Delhi, New Delhi
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Website: http://www.honasa.in/
Kfin Technologies Ltd.
Phone: 04067162222, 04079611000
Email: hcl.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/
Honasa Consumer IPO is a main-board IPO of 5,25,15,692 equity shares of the face value of ₹10 aggregating up to ₹1,701.44 Crores. The issue is priced at ₹324 per share. The minimum order quantity is 46.
The IPO opens on October 31, 2023, and closes on November 2, 2023.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Honasa Consumer IPO using UPI as a payment gateway. Zerodha customers can apply in Honasa Consumer IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Honasa Consumer IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Honasa Consumer IPO opens on October 31, 2023 and closes on November 2, 2023.
Honasa Consumer IPO lot size is 46, and the minimum amount required for application is ₹14,904.
You can apply in Honasa Consumer IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Honasa Consumer IPO will be done on Monday, November 6, 2023, and the allotted shares will be credited to your demat account by Monday, November 6, 2023. Check the Honasa Consumer IPO allotment status.
The Honasa Consumer IPO listing date is on Tuesday, November 7, 2023.
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