Bookbuilding IPO | ₹1,701 Cr | Listed at BSE, NSE | Tue, Oct 31, 2023 - Thu, Nov 2, 2023
Honasa Consumer IPO is a book build issue of ₹1,701.44 crores. The issue is a combination of fresh issue of 1.13 crore shares aggregating to ₹365.05 crores and offer for sale of 4.12 crore shares aggregating to ₹1,336.39 crores.
Honasa Consumer IPO bidding started from Oct 31, 2023 and ended on Nov 2, 2023. The allotment for Honasa Consumer IPO was finalized on Nov 6, 2023. The shares got listed on BSE, NSE on Nov 7, 2023.
Honasa Consumer IPO price band is set at ₹324 per share. The lot size for an application is 46. The minimum amount of investment required by an retail is ₹14,904 (46 shares) (based on upper price). The lot size investment for sNII is 14 lots (644 shares), amounting to ₹2,08,656, and for bNII, it is 68 lots (3,128 shares), amounting to ₹10,13,472.
The issue includes a reservation of up to 34,013 shares for employees offered at a discount of ₹30.00 to the issue price.
Kotak Mahindra Capital Co.Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Honasa Consumer IPO RHP for detailed Information.
IPO Open
Tue, Oct 31, 2023
IPO Close
Thu, Nov 2, 2023
Issue Price
₹324 per share
Market Cap (Pre-IPO)
₹10,425.00 Cr
| IPO Date | 31 Oct to 2 Nov, 2023 |
| Listed on | Tue, Nov 7, 2023 |
| Face Value | ₹10 per share |
| Price Band | ₹308 to ₹324 |
| Issue Price | ₹324 per share |
| Lot Size | 46 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Employee Discount | ₹30.00 |
| Total Issue Size | 5,25,15,692 shares (agg. up to ₹1,701 Cr) |
| Fresh Issue | 1,12,67,530 shares (agg. up to ₹365 Cr) |
| Offer for Sale | 4,12,48,162 shares of ₹10 (agg. up to ₹1,336 Cr) |
| Share Holding Post Issue | 32,17,47,807 shares |
| BSE Script Code / NSE Symbol | 544014 / HONASA |
| ISIN | INE0J5401028 |
Honasa Consumer IPO offers total 5,25,16,742 shares. Out of which 3,93,62,048 (74.95%) allocated to QIB, 1,57,44,820 (29.98%) allocated to QIB (Ex- Anchor), 78,72,409 (14.99%) allocated to NII 52,48,272 (9.99%) allocated to RII and 2,36,17,228 (44.97%) allocated to Anchor investors.
| Investor Category | Shares Offered | Max Allottees |
|---|---|---|
| QIB Shares Offered | 3,93,62,048 (74.95%) | NA |
| − Anchor Investor Shares Offered | 2,36,17,228 (44.97%) | NA |
| − QIB (Ex. Anchor) Shares Offered | 1,57,44,820 (29.98%) | NA |
| NII (HNI) Shares Offered | 78,72,409 (14.99%) | NA |
| − bNII > ₹10L | 52,48,272 (9.99%) | 8,149 |
| − sNII < ₹10L | 26,24,137 (5.00%) | 4,074 |
| Retail Shares Offered | 52,48,272 (9.99%) | 1,14,092 |
| Employee Shares Offered | 34,013 (0.06%) | NA |
| Total Shares Offered | 5,25,16,742 (100.00%) |
Investors can bid for a minimum of 46 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹1,93,752 |
| S-HNI (Min) | 14 | 644 | ₹2,08,656 |
| S-HNI (Max) | 67 | 3,082 | ₹9,98,568 |
| B-HNI (Min) | 68 | 3,128 | ₹10,13,472 |
Honasa Consumer IPO raises ₹765.20 crore from anchor investors. Honasa Consumer IPO Anchor bid date is October 30, 2023.
📝 Anchor Investors Letter (PDF)
| Bid Date | Mon, Oct 30, 2023 |
| Shares Offered | 2,36,17,228 |
| Anchor Portion (₹ Cr.) | 765.20 |
| Anchor lock-in period end date for 50% shares (30 Days) | Wed, Dec 6, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | Sun, Feb 4, 2024 |
| Application Category | Maximum Bidding Limits | Bidding at Cut-off Price Allowed |
|---|---|---|
| Only RII | Up to Rs 2 Lakhs | Yes |
| Only sNII | Rs 2 Lakhs to Rs 10 Lakhs | No |
| Only bNII | Rs 10 Lakhs to NII Reservation Portion | No |
| Only employee | Yes | |
| Employee + RII/NII |
|
Yes for Employee and RII/NII |
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.
The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.
All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.
The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.
| Period Ended | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|---|
| Assets | 1,048.03 | 966.42 | 1,035.01 | 302.64 |
| Total Income | 477.10 | 1,515.27 | 964.35 | 472.10 |
| Profit After Tax | 24.72 | -150.97 | 14.44 | -1,324.61 |
| NET Worth | 638.26 | 605.90 | 705.62 | -1,765.14 |
| Reserves and Surplus | -1,290.94 | -1,323.32 | -1,087.33 | |
| Total Borrowing | 6.79 | 3.61 | 3.59 | |
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Advertisement expenses towards enhancing the awareness and visibility of our brands | 182.00 |
| 2 | Capital expenditure to be incurred by our Company for setting up new EBOs | 20.60 |
| 3 | Investment in our Subsidiary, BBluntfor setting up new salons | 26.00 |
| 4 | General corporate purposes and unidentified inorganic acquisition | 12.89 |
| KPI | |
|---|---|
| RoNW | -23.57% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 4.66 | |
| P/E (x) | 105.54 | |
| Promoter Holding | 37.41% | 35.34% |
| Market Cap | ₹10,425.00 Cr. |
The Mamaearth IPO is subscribed 7.61 times on November 2, 2023 7:02:00 PM (Day 3). The public issue subscribed 1.35 times in the retail category, 11.5 times in the QIB category, and 4.02 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB | 11.5 | 1,57,44,820 | 18,11,35,028 |
| NII | 4.02 | 78,72,409 | 3,16,71,506 |
| bNII (bids above ₹10L) | 4.85 | 52,48,272 | 2,54,76,594 |
| sNII (bids below ₹10L) | 2.36 | 26,24,137 | 61,94,912 |
| Retail | 1.35 | 52,48,272 | 70,66,796 |
| Employee | 4.88 | 34,013 | 1,65,876 |
| Total | 7.61 | 2,88,99,514 | 22,00,39,206 |
Total Application : 1,19,510
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | BRLMs’ fees (including brokerage and selling commission) | 43.16 |
| 2 | Commission/processing fee for SCSBs, Sponsor Bank and Bankers to the Offer. Brokerage and selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs | 1.48 |
| 3 | Fees payable to Registrar to the Offer | 0.11 |
| 4 | Fees payable to the other parties to the Offer | 9.32 |
| 5 | Listing fees, SEBI filing fees, upload fees, BSE and NSE processing fees, book building software fees and other regulatory expenses | 5.04 |
| 6 | Printing and stationery | 1.68 |
| 7 | Advertising and marketing expenses | 1.15 |
| 8 | Miscellaneous | 3.85 |
| Price Details | BSE | NSE |
|---|---|---|
| Final Issue Price | ₹324.00 | ₹324.00 |
| Open | ₹324.00 | ₹330.00 |
| Low | ₹322.00 | ₹321.10 |
| High | ₹340.00 | ₹340.45 |
| Last Trade | ₹337.15 | ₹337.10 |
Lead Manager Reports
Honasa Consumer IPO is a main-board IPO of 5,25,15,692 equity shares of the face value of ₹10 aggregating up to ₹1,701 Crores. The issue is priced at ₹324 per share. The minimum order quantity is 46.
The IPO opens on Tue, Oct 31, 2023, and closes on Thu, Nov 2, 2023.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Honasa Consumer IPO using UPI as a payment gateway. Zerodha customers can apply in Honasa Consumer IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Honasa Consumer IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Honasa Consumer IPO opens on Tue, Oct 31, 2023 and closes on Thu, Nov 2, 2023.
Honasa Consumer IPO lot size is 46, and the minimum amount required for application is ₹14,904.
You can apply in Honasa Consumer IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Honasa Consumer IPO will be done on Monday, November 6, 2023, and the allotted shares will be credited to your demat account by Mon, Nov 6, 2023. Check the Honasa Consumer IPO allotment status.
The Honasa Consumer IPO listing date is on Tue, Nov 7, 2023.
