Fixed Price IPO | ₹9 Cr | Listed at BSE SME | Mon, Sep 26, 2022 - Tue, Oct 4, 2022
Maagh Advertising IPO is a fixed price issue of ₹9.12 crores. The issue is entirely a fresh issue of 0.15 crore shares of ₹9.12 crore.
Maagh Advertising IPO bidding started from Sep 26, 2022 and ended on Oct 4, 2022. The allotment for Maagh Advertising IPO was finalized on Oct 10, 2022. The shares got listed on BSE SME on Oct 13, 2022.
Maagh Advertising IPO price is ₹60 per share. The lot size for an application is 2,000. The minimum amount of investment required by an individual investor (retail) is ₹1,20,000 (2000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (4,000 shares), amounting to ₹2,40,000.
Inventure Merchant Banker Services Pvt.Ltd. is the book running lead manager and Satellite Corporate Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is NNM Securities Pvt.Ltd..
Refer to Maagh Advertising IPO RHP for detailed Information.
IPO Open
Mon, Sep 26, 2022
IPO Close
Tue, Oct 4, 2022
Issue Price
₹60 per share
Market Cap (Pre-IPO)
₹19.68 Cr
| IPO Date | 26 Sep to 4 Oct, 2022 |
| Listed on | Thu, Oct 13, 2022 |
| Face Value | ₹10 per share |
| Issue Price | ₹60 per share |
| Lot Size | 2,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Fixed Price IPO |
| Listing At | BSE SME |
| Total Issue Size | 15,20,000 shares (agg. up to ₹9 Cr) |
| Reserved for Market Maker | 76,000 shares NNM Securities Pvt.Ltd. (agg. up to ₹0.4560 Cr) |
| Fresh Issue (Ex Market Maker) | 14,44,000 shares (agg. up to ₹9 Cr) |
| Net Offered to Public | 14,44,000 shares (agg. up to ₹9 Cr) |
| Share Holding Pre Issue | 17,60,000 shares |
| Share Holding Post Issue | 32,80,000 shares |
| BSE Script Code | 543624 |
| ISIN | INE0KY201013 |
Maagh Advertising IPO comprises a total issue size of 15,20,000 shares. The net offer to the public is 14,44,000 shares, after excluding 76,000 shares allotted on a firm basis. Of the Net offer 7,22,000 (50.00%) allocated to NII 7,22,000 (50.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| NII (HNI) Shares Offered | 7,22,000 | 50.00% | 47.50% |
| Retail Shares Offered | 7,22,000 | 50.00% | 47.50% |
| Firm Reservations | |||
| Market Maker Shares Offered | 76,000 | 5.00% | |
| Total Shares Offered | 15,20,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 2,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2,000 | ₹1,20,000 |
| Retail (Max) | 1 | 2,000 | ₹1,20,000 |
| HNI (Min) | 2 | 4,000 | ₹2,40,000 |
Incorporated in 2013, Maagh Advertising And Marketing Services Limited is an advertising agency primary offering creative and media services. The company offers a complete range of designing, media and printing services.
The company services include the following:
Media Services: Print, Outdoor, Radio, Social Media, Media Planning, Buying and implementation
Creative Services: Concept Development, Print advertisements, Radio Spots, Outdoor advertisements, Online advertisements, Logo Design and Packaging Design.
Social Media Advertising: Creative web designing, SEO Services and Campaigns.
Other Services: Public Relation Campaigns and Product Launch campaigns.
The company also rely heavily on third parties like material suppliers, designers, media providers and other service providers to help us meet the contractual obligations and provide services as required by the client.
Competitive Strengths :
| Period Ended | 31 Mar 2022 | 31 Mar 2021 | 31 Mar 2020 | 31 Mar 2019 |
|---|---|---|---|---|
| Assets | 12.70 | 11.55 | 13.41 | 10.72 |
| Total Income | 21.80 | 24.55 | 52.61 | 29.90 |
| Profit After Tax | 0.55 | 0.76 | 0.82 | 0.53 |
| NET Worth | 4.25 | 3.73 | 3.01 | 2.34 |
| Reserves and Surplus | 2.49 | 3.72 | 3.00 | 2.33 |
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding the cost of Purchase of Software | 3.36 |
| 2 | Purchase of Media Inventory | 3.00 |
| 3 | General Corporate Purposes | 1.96 |
| KPI | |
|---|---|
| RoNW | 12.36 |
| PAT Margin | 2.41% |
| EBITDA Margin | 6.49% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 2.99 | |
| P/E (x) | 37.5 | |
| Promoter Holding | 99.95% | 53.63% |
| Market Cap | ₹19.68 Cr. |
The Maagh Advertising IPO is subscribed 1.18 times on October 4, 2022 6:57:00 PM (Day 7). The public issue subscribed 0.31 times in the retail category, [.] times in the QIB category, and 2.05 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 2.05 | 7,22,000 | 14,80,000 |
| Retail | 0.31 | 7,22,000 | 2,22,000 |
| Total | 1.18 | 14,44,000 | 17,02,000 |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Payment to Merchant Banker including, underwriting, and selling commissions, brokerages, Advisors to the Company, payment to other intermediaries such as Legal Advisors, Registrars etc. and other out of pocket expenses | 0.64 |
| 2 | Advertising and marketing expenses | 0.03 |
| 3 | Printing and stationery expenses, distribution, and postage | 0.04 |
| 4 | ROC, Regulatory and other expenses including Listing Fee | 0.10 |
| Price Details | BSE SME |
|---|---|
| Final Issue Price | ₹60.00 |
| Open | ₹62.30 |
| Low | ₹62.30 |
| High | ₹65.40 |
| Last Trade | ₹65.40 |
Satellite Corporate Services Pvt.Ltd.
Lead Manager Reports
Maagh Advertising IPO is a SME IPO of 15,20,000 equity shares of the face value of ₹10 aggregating up to ₹9 Crores. The issue is priced at ₹60 per share. The minimum order quantity is 2000.
The IPO opens on Mon, Sep 26, 2022, and closes on Tue, Oct 4, 2022.
Satellite Corporate Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.
Zerodha customers can apply online in Maagh Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Maagh Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Maagh Advertising IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Maagh Advertising IPO opens on Mon, Sep 26, 2022 and closes on Tue, Oct 4, 2022.
Maagh Advertising IPO lot size is 2000, and the minimum amount required for application is ₹1,20,000.
You can apply in Maagh Advertising IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Maagh Advertising IPO will be done on Monday, October 10, 2022, and the allotted shares will be credited to your demat account by Wed, Oct 12, 2022. Check the Maagh Advertising IPO allotment status.
The Maagh Advertising IPO listing date is on Thu, Oct 13, 2022.
