Insomnia Media & Content Services IPO Details

Insomnia Media And Content Services Limited is an integrated media content company based in India, engaged in Intellectual Property Rights (IPR) creation, content production, music and audio catalogue management, as well as content licensing and distribution.

The foundation of the company traces back to 2019 when Juhi Jubin Mehta, an Arts graduate with a major in Psychology from SNDT University, Mumbai, along with Vishal Gurnani, founded Insomnia Media and Content Services LLP (formerly AVG Value Advisory LLP).

Key projects include:

• “Janhit Mein Jaari” (2022) – A sleeper hit social comedy starring Nushrratt Bharuccha.
• “Sirf Ek Bandaa Kaafi Hain” (2023) – A courtroom drama starring Manoj Bajpayee, both critically and commercially acclaimed.
• “Sab Moh Maya Hain” (2023) – A social drama featuring Annu Kapoor and Sharman Joshi.
• “Vrushabha” – An upcoming bilingual Malayalam-Telugu epic action entertainer starring megastar Mohanlal, scheduled for release in early 2025.

Beyond film production, the company operates a music division with a significant production and distribution agreement involving 300 music videos with a global music distribution giant based in Luxembourg. As of now, 79 music videos have been released under the Ishtar Music label (formerly Venus Music), while an additional 65 videos have completed production and are scheduled for release in the final quarter of 2024.

The company’s forward-looking pipeline includes three IPR-backed film projects under agreement with Baweja Studios Limited:

• “Baano – Bharat Ki Beti”
• “First Copy (The FAKE IPL)”
• “Main, Damini”