IMS Mercantiles IPO Details

Bookbuilding IPO | ₹[.] Cr | Listing at NSE SME |

IMS Mercantiles IPO Logo

IMS Mercantiles Ltd. has withdrawn its Initial Public Offer (IPO) documents filed with the exchange on May 8, 2025.

IMS Mercantiles Ltd. IPO was a Book Build Issue

The equity shares were proposed to be listed on the NSE SME. Share India Capital Services Pvt.Ltd. was the book running lead manager and MAS Services Ltd. was the registrar of the issue.

IPO Details

IPO Date[.]
Listing Date[.]
Face Value10 per share
Price Band
Lot Size
Sale TypeFresh capital cum OFS
Issue TypeBookbuilding IPO
Listing AtNSE SME

IPO DRHP Status

DescriptionDate
Filed with SEBI/ExchangeTue, Dec 3, 2024
Offer document withdrawnThu, May 8, 2025

Issue Reservation

Investor Category Shares Offered
QIB Shares Offered Not more than 50% of the Net Issue
Retail Shares Offered Not less than 35.00% of the Net Issue
NII Shares OfferedNot less than 15% of the Net Issue

About IMS Mercantiles Ltd.

Incorporated in August 2003, IMS Mercantiles Limited offers a diverse range of products, including photographic accessories, LED lights, tripods, mobile phone accessories, microphones, filters, batteries, and chargers, with over 600 SKUS from 5+ brands.

The company has two brands,Digitek and Envie, offering diverse products for various customer needs.

The company has logistic offices in 3 states, i.e Delhi, Mumbai & Kolkata.

The company sells its products through online stores such as Jio Mart, Amazon & Flipkart.

As of October 20, 2024, the company had 138 employees across various departments, each contributing to our operations and achievements.

Competitive Strength:

  • Largest selection of photographic accessories and content creation products under one brand in India.
  • Strong ties with suppliers, distributors, and over 40,000 dealers; supported by a 100- member team.
  • Efficient 3-tier network (super distributors, distributors, dealers) with logistics in Delhi, Mumbai, and Kolkata, and exclusive deals with international brands.
  • Listed on Amazon, Flipkart, and Jio; top brand in category for four years; Also Partnered with Quick Commerce on Blinkit & Zepto.
  • Skilled workforce with extensive technical knowledge.
  • Strong market presence with highquality products, robust after-sales service, and recent celebrity endorsements.
  • Nearly 20 years of profitable operations and stable finances.

Company Financials (Restated)

Period Ended31 Jul 202431 Mar 202431 Mar 202331 Mar 2022
Assets75.1164.1256.9650.24
Total Income67.43177.19135.47128.23
Profit After Tax4.4510.074.844.83
NET Worth39.6032.2322.1617.32
Reserves and Surplus23.8530.0319.9615.12
Total Borrowing20.0820.5222.0819.86
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding Capital expenditure for new store setups 6.13
2 Funding working capital requirements of the Company 31.20
3 General corporate purposes

Key Performance Indicator (KPI)

KPIMar 31, 2024
ROE37.02%
ROCE30.83%
Debt/Equity0.63
RoNW37.02%
PAT Margin6.00%
Pre IPOPost IPO
Promoter Holding97.75%
The promoters of the Company are Mr. Amit Kumar Saraff, Mr. Deepak Saraf, Mr. Ankit Saraf, Ms. Shalu Saraf, Ms. Savita Bansal and Mr. Suresh Kumar Bansal.

IPO Registrar

MAS Services Ltd.

Contact Details

IMS Mercantiles Ltd. Address
704, 7th Floor
Ring Road Mall
Sector-3, Rohini
Delhi, New Delhi, 110085
Open an Instant Account with Zerodha

IPO FAQs

IMS Mercantiles IPO is a SME IPO of 0 equity shares of the face value of ₹10 aggregating up to ₹[.] Crores. The issue is priced at To be declared. The minimum order quantity is .

The IMS Mercantiles IPO open and close dates are not available as of now.

MAS Services Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

Zerodha customers can apply online in IMS Mercantiles IPO using UPI as a payment gateway. Zerodha customers can apply in IMS Mercantiles IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in IMS Mercantiles IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'IMS Mercantiles IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The IMS Mercantiles IPO dates are not announced. Please check back again after some time.

IMS Mercantiles IPO lot size and the minimum order quantity is not available at this time. Please check again later.

You can apply in IMS Mercantiles IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for IMS Mercantiles IPO will be done on [.], and the allotted shares will be credited to your demat account by . Check the IMS Mercantiles IPO allotment status.

The IMS Mercantiles IPO listing date is not yet announced. The tentative date of listing is .

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