Go Fashion (India) IPO Details

Bookbuilding IPO | ₹1,014 Cr | Listed at BSE, NSE | Wed, Nov 17, 2021 - Mon, Nov 22, 2021

Go Fashion IPO Logo

Go Fashion IPO is a book build issue of ₹1,013.61 crores. The issue is a combination of fresh issue of 0.18 crore shares aggregating to ₹125.00 crores and offer for sale of 1.29 crore shares aggregating to ₹888.61 crores.

Go Fashion IPO bidding started from Nov 17, 2021 and ended on Nov 22, 2021. The allotment for Go Fashion IPO was finalized on Nov 25, 2021. The shares got listed on BSE, NSE on Nov 30, 2021.

Go Fashion IPO price band is set at ₹690 per share. The lot size for an application is 21. The minimum amount of investment required by an retail is ₹14,490 (21 shares) (based on upper price). The lot size investment for sNII is 14 lots (294 shares), amounting to ₹2,02,860, and for bNII, it is 70 lots (1,470 shares), amounting to ₹10,14,300.

Dam Capital Advisors Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.

Refer to Go Fashion IPO RHP for detailed Information.

IPO Open

Wed, Nov 17, 2021

IPO Close

Mon, Nov 22, 2021

Issue Price

₹690 per share

Market Cap (Pre-IPO)

₹3,726.62 Cr

IPO Details

IPO Date17 to 22 Nov, 2021
Listed onTue, Nov 30, 2021
Face Value10 per share
Price Band₹655 to ₹690
Issue Price₹690 per share
Lot Size21 Shares
Sale TypeFresh capital cum OFS
Issue TypeBookbuilding IPO
Listing AtBSE, NSE

Total Issue Size1,46,89,983 shares
(agg. up to ₹1,014 Cr)
Fresh Issue 18,11,594 shares
(agg. up to ₹125 Cr)
Offer for Sale1,28,78,389 shares of ₹10
(agg. up to ₹889 Cr)
Share Holding Pre Issue5,21,97,390 shares
Share Holding Post Issue5,40,08,984 shares
BSE Script Code / NSE Symbol543401 / GOCOLORS
ISININE0BJS01011

IPO Timetable

Issue Reservation

Go Fashion IPO comprises a total issue size of 1,46,89,983 shares. Out of which, 1,10,17,488 (75.00%) are allocated to QIB, 22,03,497 (15.00%) allocated to NII 14,68,998 (10.00%) allocated to RII.

Investor Category Shares Offered % of Total Issue Max Allottees
QIB Shares Offered 1,10,17,48875.00%NA
  − Anchor Investor Shares Offered 66,10,49245.00%NA
  − QIB (Ex. Anchor) Shares Offered 44,06,99630.00%NA
NII (HNI) Shares Offered 22,03,49715.00%NA
Retail Shares Offered 14,68,99810.00%69,952
Total Shares Offered 1,46,89,983100.00%

IPO Lot Size

Investors can bid for a minimum of 21 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 21 ₹14,490
Retail (Max) 13 273 ₹1,88,370
S-HNI (Min) 14 294 ₹2,02,860
S-HNI (Max) 69 1,449 ₹9,99,810
B-HNI (Min) 70 1,470 ₹10,14,300
IPO Subscription Details

IPO Anchor Investors

Go Fashion IPO raises ₹456.12 crore from anchor investors. Go Fashion IPO Anchor bid date is November 16, 2021.
📝 Anchor Investors Letter (PDF)

Bid DateTue, Nov 16, 2021
Shares Offered66,10,492
Anchor Portion (₹ Cr.)456.12
Anchor lock-in period end date for 50% shares (30 Days)Sat, Dec 25, 2021
Anchor lock-in period end date for remaining shares (90 Days)Wed, Feb 23, 2022

About Go Fashion (India) Ltd.

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

  • One of the largest women's bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Financials ()

Period Ended
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding roll out of 120 new EBOs 33.73
2 Funding working capital requirements 61.40
3 General corporate purposes 23.64

IPO Review

[Dilip Davda]
The company has suffered due to the pandemic and posted negative earnings for the last 15 months. Based on such dismal performance the issue is having negative P/E. However, it holds a pure long term story considering an expansion plan afoot to increase outlets from 450+ to 2000+ in the coming five to six years. The company hopes to be on track once full normalcy returns and regain its growth pattern on pre-pandemic lines. Its dependence on third party contracts remains a major concern. Hence, risk seekers/cash surplus investors may park funds for long term rewards.
Read detail review...

Go Fashion IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers6150
Members0000

GoColors IPO Subscription Status (Bidding Detail)

The GoColors IPO is subscribed 135.46 times on November 22, 2021 7:01:00 PM (Day 4). The public issue subscribed 49.7 times in the retail category, 100.73 times in the QIB category, and 262.08 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
QIB100.7344,06,99644,39,24,124
NII262.0822,03,49757,75,01,092
Retail49.714,68,9987,30,08,810
Total135.4680,79,4911,09,44,34,026

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 BRLMs fees and commissions (including underwriting commission) 26.91
2 Brokerage, selling commission, bidding charges, processing fees and bidding charges for the Members of the Syndicate, RegisteredBrokers, SCSBs, RTAs and CDPs 6.66
3 Advertising and marketing expenses for the Offer 1.54
4 Listing fees, SEBI filing fees, BSE & NSE processing fees, book building software fees 4.12
5 Other regulatory expenses 2.94
6 Printing and stationery expenses 1.93
7 Fees payable to the legal counsel 4.41
8 Fees payable to other advisors to the Offer 3.21
9 Miscellaneous 0.12

Listing Day Trading Information

Price DetailsBSENSE
Final Issue Price690.00690.00
Open1,316.001,310.00
Low1,144.151,143.10
High1,341.001,339.90
Last Trade1,252.601,253.70

Check IPO Performance…

IPO Registrar

Kfin Technologies Ltd.

Contact Details

Go Fashion (India) Ltd. Address
Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road, Chennai, Tamil Nadu 600 03
Chennai, Tamil Nadu
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IPO FAQs

Go Fashion IPO is a main-board IPO of 1,46,89,983 equity shares of the face value of ₹10 aggregating up to ₹1,014 Crores. The issue is priced at ₹690 per share. The minimum order quantity is 21.

The IPO opens on Wed, Nov 17, 2021, and closes on Mon, Nov 22, 2021.

Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Go Fashion IPO using UPI as a payment gateway. Zerodha customers can apply in Go Fashion IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Go Fashion IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Go Fashion IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Go Fashion IPO opens on Wed, Nov 17, 2021 and closes on Mon, Nov 22, 2021.

Go Fashion IPO lot size is 21, and the minimum amount required for application is ₹14,490.

You can apply in Go Fashion IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for Go Fashion IPO will be done on Thursday, November 25, 2021, and the allotted shares will be credited to your demat account by Mon, Nov 29, 2021. Check the Go Fashion IPO allotment status.

The Go Fashion IPO listing date is on Tue, Nov 30, 2021.

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