Ethos IPO Details

Bookbuilding IPO | ₹402 Cr | Listed at BSE, NSE | Wed, May 18, 2022 - Fri, May 20, 2022

Ethos IPO Logo

Ethos IPO is a book build issue of ₹402.26 crores. The issue is a combination of fresh issue of 0.43 crore shares aggregating to ₹375.00 crores and offer for sale of 0.03 crore shares aggregating to ₹27.26 crores.

Ethos IPO bidding started from May 18, 2022 and ended on May 20, 2022. The allotment for Ethos IPO was finalized on May 25, 2022. The shares got listed on BSE, NSE on May 30, 2022.

Ethos IPO price band is set at ₹878 per share. The lot size for an application is 17. The minimum amount of investment required by an retail is ₹14,926 (17 shares) (based on upper price). The lot size investment for sNII is 14 lots (238 shares), amounting to ₹2,08,964, and for bNII, it is 67 lots (1,139 shares), amounting to ₹10,00,042.

Emkay Global Financial Services Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.

Refer to Ethos IPO RHP for detailed Information.

IPO Open

Wed, May 18, 2022

IPO Close

Fri, May 20, 2022

Issue Price

₹878 per share

Market Cap (Pre-IPO)

₹2,050.06 Cr

IPO Details

IPO Date18 to 20 May, 2022
Listed onMon, May 30, 2022
Face Value10 per share
Price Band₹836 to ₹878
Issue Price₹878 per share
Lot Size17 Shares
Sale TypeFresh capital cum OFS
Issue TypeBookbuilding IPO
Listing AtBSE, NSE

Total Issue Size45,81,500 shares
(agg. up to ₹402 Cr)
Fresh Issue 42,71,070 shares
(agg. up to ₹375 Cr)
Offer for Sale3,10,430 shares of ₹10
(agg. up to ₹27 Cr)
Share Holding Pre Issue1,90,78,163 shares
Share Holding Post Issue2,33,49,233 shares
BSE Script Code / NSE Symbol543532 / ETHOSLTD
ISININE04TZ01018

IPO Timetable

Issue Reservation

Ethos IPO comprises a total issue size of 45,81,500 shares. Out of which, 22,90,750 (50.00%) are allocated to QIB, 6,87,225 (15.00%) allocated to NII 16,03,525 (35.00%) allocated to RII.

Investor Category Shares Offered % of Total Issue Max Allottees
QIB Shares Offered 22,90,75050.00%NA
  − Anchor Investor Shares Offered 16,13,72535.22%NA
  − QIB (Ex. Anchor) Shares Offered 6,77,02514.78%NA
NII (HNI) Shares Offered 6,87,22515.00%NA
  − bNII > ₹10L 4,58,15010.00%1,925
  − sNII < ₹10L 2,29,0755.00%962
Retail Shares Offered 16,03,52535.00%94,325
Total Shares Offered 45,81,500100.00%

IPO Lot Size

Investors can bid for a minimum of 17 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 17 ₹14,926
Retail (Max) 13 221 ₹1,94,038
S-HNI (Min) 14 238 ₹2,08,964
S-HNI (Max) 66 1,122 ₹9,85,116
B-HNI (Min) 67 1,139 ₹10,00,042
IPO Subscription Details

IPO Anchor Investors

Ethos IPO raises ₹141.69 crore from anchor investors. Ethos IPO Anchor bid date is May 17, 2022.
📝 Anchor Investors Letter (PDF)

Bid DateTue, May 17, 2022
Shares Offered16,13,725
Anchor Portion (₹ Cr.)141.69
Anchor lock-in period end date for 50% shares (30 Days)Fri, Jun 24, 2022
Anchor lock-in period end date for remaining shares (90 Days)Tue, Aug 23, 2022

About Ethos Ltd.

Ethos Limited is the largest luxury and premium watch retailer in India. The company delivers premium luxury watches through websites, social media platforms and physical stores. Ethos Limited operates on an omnichannel model and allows customers to order products either offline or online and have the flexibility of buying products at one store and returning at another or browsing product catalogues and placing orders online with doorstep delivery.

The company's watch portfolio has 50 premium brands including Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

The company has 50 physical retail stores in 17 cities in India including New Delhi Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad, Jaipur, Lucknow, Gurgaon, Guwahati, Ludhiana, Nagpur, Noida, Pune and Thane. Ethos Limited has 7,000 different premium watches and 30,000 watches in stock at any given time.

As of December 31, 2021, the company's website had 21,844,216 visitor sessions.

Competitive Strengths:

  1. Access to a large base of luxury Customer.
  2. Deep understanding of digital and Omnichannel commerce.
  3. Strategically located and well-invested store network with an attractive in-store experience.
  4. Strong and long-standing relationships with luxury watch brands and luxury groups.
  5. Leadership position in an attractive luxury watch market.
  6. Experienced and committed management team with a proven track record.

Company Financials ()

Period Ended
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Repayment or pre-payment, in full or in part, of all or certain borrowings availed by the Company 29.89
2 Funding working capital requirements of the Company 234.96
3 Financing the establishment of new stores and renovation of the certain existing stores 33.27
4 Financing the upgradation of ERP 1.98
5 General corporate purpose 36.10

Key Performance Indicator (KPI)

KPI
Debt/Equity0.78
RoNW3.72
Pre IPOPost IPO
EPS (₹)3.18
P/E (x)96
Promoter Holding81.01%61.65%
Market Cap2,050.06 Cr.
Yashovardhan Saboo, KDDL Limited and Mahen Distribution Limited are the company promoters.

IPO Review

[Dilip Davda]
The company has posted inconsistency in its financial performance and the super earnings for 9M-FY22 raise eyebrows as well as concern over sustainability going forward. It is asking for a higher price at the upper band against pre-IPO placement done at Rs. 826 in March 2022. Even if we arrive at the P/E based on its super earnings, the issue is highly priced at 96 plus and based on its FY21 earnings, it stands at 354. There is no harm in skipping this pricy IPO.
Read detail review...

Ethos IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers2002
Members10414

Ethos Limited IPO Subscription Status (Bidding Detail)

The Ethos Limited IPO is subscribed 1.04 times on May 20, 2022 5:00:00 PM (Day 3). The public issue subscribed 0.84 times in the retail category, 1.06 times in the QIB category, and 1.48 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
QIB1.0611,83,11512,58,612
NII1.488,39,05312,43,754
Retail0.8419,57,78916,36,284
Total1.0439,79,95741,38,650

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 Fees payable to the BRLMs including underwriting commission, brokerage and selling commission, as applicable 26.15
2 Commission/processing fee for SCSBs, Sponsor Bank and Bankers to the Offer. Brokerage and selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs 2.20
3 Fees payable to Registrar to the Offer 0.37
4 Fees payable to the other parties in connection with the Offer 4.05
5 Others i) Listing fees, SEBI BSE & NSE processing fees, book building software fees and other regulatory expenses; ii) Printing and distribution of stationery; iii) Advertising and marketing expenses. Fees payable to legal counsels iv) Miscellaneous 8.80

Listing Day Trading Information

Price DetailsBSENSE
Final Issue Price878.00878.00
Open830.00825.00
Low774.00773.00
High839.65839.95
Last Trade802.60803.10

Check IPO Performance…

IPO Registrar

Kfin Technologies Ltd.

Contact Details

Ethos Ltd. Address
Plot No. 3,
Sector- III,
Parwanoo, Himachal Pradesh, 173220
  • + 91 1792 232 462/233 402
  • anil.dhiman@ethoswatches.com
  • Visit Website
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IPO FAQs

Ethos IPO is a main-board IPO of 45,81,500 equity shares of the face value of ₹10 aggregating up to ₹402 Crores. The issue is priced at ₹878 per share. The minimum order quantity is 17.

The IPO opens on Wed, May 18, 2022, and closes on Fri, May 20, 2022.

Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Ethos IPO using UPI as a payment gateway. Zerodha customers can apply in Ethos IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Ethos IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Ethos IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Ethos IPO opens on Wed, May 18, 2022 and closes on Fri, May 20, 2022.

Ethos IPO lot size is 17, and the minimum amount required for application is ₹14,926.

You can apply in Ethos IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for Ethos IPO will be done on Wednesday, May 25, 2022, and the allotted shares will be credited to your demat account by Fri, May 27, 2022. Check the Ethos IPO allotment status.

The Ethos IPO listing date is on Mon, May 30, 2022.

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