DAPS Advertising IPO Details

Fixed Price IPO | ₹5 Cr | Listed at BSE SME | Mon, Oct 31, 2022 - Thu, Nov 3, 2022

DAPS Advertising IPO Logo

DAPS Advertising IPO is a fixed price issue of ₹5.10 crores. The issue is entirely a fresh issue of 0.17 crore shares of ₹5.10 crore.

DAPS Advertising IPO bidding started from Oct 31, 2022 and ended on Nov 3, 2022. The allotment for DAPS Advertising IPO was finalized on Nov 9, 2022. The shares got listed on BSE SME on Nov 14, 2022.

DAPS Advertising IPO price is ₹30 per share. The lot size for an application is 4,000. The minimum amount of investment required by an individual investor (retail) is ₹1,20,000 (4000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (8,000 shares), amounting to ₹2,40,000.

Shreni Shares Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Shreni Shares Ltd..

Refer to DAPS Advertising IPO RHP for detailed Information.

IPO Open

Mon, Oct 31, 2022

IPO Close

Thu, Nov 3, 2022

Issue Price

₹30 per share

Market Cap (Pre-IPO)

₹15.53 Cr

IPO Details

IPO Date31 Oct to 3 Nov, 2022
Listed onMon, Nov 14, 2022
Face Value10 per share
Issue Price₹30 per share
Lot Size4,000 Shares
Sale TypeFresh capital only
Issue TypeFixed Price IPO
Listing AtBSE SME

Total Issue Size17,00,000 shares
(agg. up to ₹5 Cr)
Reserved for Market Maker
92,000 shares
(agg. up to ₹0.2760 Cr)
Shreni Shares Ltd.
Fresh Issue
(Ex Market Maker)
16,08,000 shares
(agg. up to ₹5 Cr)
Net Offered to Public16,08,000 shares
(agg. up to ₹5 Cr)
Share Holding Pre Issue34,74,900 shares
Share Holding Post Issue51,74,900 shares
BSE Script Code 543651
ISININE975Z01012

IPO Timetable

Issue Reservation

DAPS Advertising IPO comprises a total issue size of 17,00,000 shares. The net offer to the public is 16,08,000 shares, after excluding 92,000 shares allotted on a firm basis. Of the Net offer 8,04,000 (50.00%) allocated to NII 8,04,000 (50.00%) allocated to RII.

Investor Category Shares Offered % of Net Issue% of Total Issue
NII (HNI) Shares Offered 8,04,00050.00%47.29%
Retail Shares Offered 8,04,00050.00%47.29%
Firm Reservations
Market Maker Shares Offered 92,0005.41%
Total Shares Offered 17,00,000100.00%100.00%

IPO Lot Size

Investors can bid for a minimum of 4,000 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 4,000 ₹1,20,000
Retail (Max) 1 4,000 ₹1,20,000
HNI (Min) 2 8,000 ₹2,40,000
IPO Subscription Details

About DAPS Advertising Ltd.

Incorporated in 1999, Daps Advertising Limited is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.

The company's customers include corporate clients operating in various business fields viz. construction, education, electronics, automobiles, FMCG, jewellery, apparel, insurance, housing, hospital, financial service providers, aviation, Government organizations etc.

For the period ended September 30, 2022, and for the financial year ended March 31, 2022, 2021 and 2020, the company's revenue from operations was Rs 1458.33 lakhs, Rs 1868.31 lakhs, Rs 785.58 lakhs and Rs 2022.70 lakhs, respectively.

Competitive Strength:

  • Accreditation with Indian Newspaper Society (INS).
  • Experience of our Promoters and senior management team.
  • Customer Satisfaction.
  • Repeat Customers.

Company Financials (Restated)

Period Ended30 Sep 202231 Mar 202231 Mar 202131 Mar 2020
Assets17.2913.7111.9413.28
Total Income14.6618.778.0420.37
Profit After Tax0.881.090.100.39
NET Worth9.228.347.257.15
Reserves and Surplus5.744.873.783.68
Total Borrowing2.180.411.231.83
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding working capital requirements 2.53
2 General Corporate Purpose 1.00

Key Performance Indicator (KPI)

KPI
ROE14
ROCE22.66
Debt/Equity0.05
RoNW13.09
PAT Margin5.84%
Pre IPOPost IPO
EPS (₹)3.14
P/E (x)8.82
Promoter Holding96.66%64.91%
Market Cap15.53 Cr.
Akhilesh Chaturvedi, Dharmesh Chaturvedi and Paresh Chaturvedi are the company promoters.

IPO Review

[Dilip Davda]
DAPS is in a highly competitive and fragmented segment. Though the issue appears lucratively priced based on its recent super financial performance, higher spending for IPO marketing raises concern. Small equity post-IPO also indicates a longer gestation for migration to the main board. Well-informed risk seekers may consider parking funds for the medium to long term.
Read detail review...

DAPS Advertising IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers0100
Members2001

DAPS Advertising IPO Subscription Status (Bidding Detail)

The DAPS Advertising IPO is subscribed 65.93 times on November 3, 2022 6:58:00 PM (Day 4). The public issue subscribed 48.63 times in the retail category, [.] times in the QIB category, and 83.24 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
NII*83.248,04,0006,69,24,000
Retail48.638,04,0003,90,96,000
Total65.9316,08,00010,60,20,000

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 Lead manager(s) fees including underwriting commission 0.39
2 Brokerage, selling commission and upload fees 0.00
3 Registrar to the issue 0.01
4 Legal Advisors 0.00
5 Advertising and marketing expenses 1.07
6 Regulators including stock exchanges 0.02
7 Printing and distribution of issue stationary 0.01
8 Others, if any (market making, depositories, marketing fees, secretarial, peer review auditors, etc.) 0.07

Listing Day Trading Information

Price DetailsBSE SME
Final Issue Price30.00
Open57.00
Low54.15
High59.85
Last Trade55.10

Check IPO Performance…

IPO Registrar

Bigshare Services Pvt.Ltd.

Contact Details

DAPS Advertising Ltd. Address
128, Clyde House,
Office No. 9- B,
The Mall,
Kanpur, Uttar Pradesh, 208001
Open an Instant Account with Zerodha

IPO FAQs

DAPS Advertising IPO is a SME IPO of 17,00,000 equity shares of the face value of ₹10 aggregating up to ₹5 Crores. The issue is priced at ₹30 per share. The minimum order quantity is 4000.

The IPO opens on Mon, Oct 31, 2022, and closes on Thu, Nov 3, 2022.

Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.

Zerodha customers can apply online in DAPS Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in DAPS Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in DAPS Advertising IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'DAPS Advertising IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The DAPS Advertising IPO opens on Mon, Oct 31, 2022 and closes on Thu, Nov 3, 2022.

DAPS Advertising IPO lot size is 4000, and the minimum amount required for application is ₹1,20,000.

You can apply in DAPS Advertising IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for DAPS Advertising IPO will be done on Wednesday, November 9, 2022, and the allotted shares will be credited to your demat account by Fri, Nov 11, 2022. Check the DAPS Advertising IPO allotment status.

The DAPS Advertising IPO listing date is on Mon, Nov 14, 2022.

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