Bookbuilding IPO | ₹14 Cr | Listed at NSE SME | Tue, Sep 27, 2022 - Thu, Sep 29, 2022
Cyber Media Research IPO is a book build issue of ₹14.04 crores. The issue is a combination of fresh issue of 0.04 crore shares aggregating to ₹7.34 crores and offer for sale of 0.04 crore shares aggregating to ₹6.70 crores.
Cyber Media Research IPO bidding started from Sep 27, 2022 and ended on Sep 29, 2022. The allotment for Cyber Media Research IPO was finalized on Oct 4, 2022. The shares got listed on NSE SME on Oct 10, 2022.
Cyber Media Research IPO price band is set at ₹180 per share. The lot size for an application is 800. The minimum amount of investment required by an retail is ₹1,44,000 (800 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (1,600 shares), amounting to ₹2,88,000.
Swastika Investmart Ltd. is the book running lead manager and MUFG Intime India Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Sunflower Broking Pvt.Ltd..
Refer to Cyber Media Research IPO RHP for detailed Information.
IPO Open
Tue, Sep 27, 2022
IPO Close
Thu, Sep 29, 2022
Issue Price
₹180 per share
Market Cap (Pre-IPO)
₹52.70 Cr
| IPO Date | 27 to 29 Sep, 2022 |
| Listed on | Mon, Oct 10, 2022 |
| Face Value | ₹10 per share |
| Price Band | ₹171 to ₹180 |
| Issue Price | ₹180 per share |
| Lot Size | 800 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Total Issue Size | 7,80,000 shares (agg. up to ₹14 Cr) |
| Reserved for Market Maker | 39,200 shares Sunflower Broking Pvt.Ltd. (agg. up to ₹0.7056 Cr) |
| Fresh Issue (Ex Market Maker) | 3,68,800 shares (agg. up to ₹7 Cr) |
| Offer for Sale | 3,72,000 shares of ₹10 (agg. up to ₹7 Cr) |
| Net Offered to Public | 7,40,800 shares (agg. up to ₹13 Cr) |
| Share Holding Pre Issue | 25,20,000 shares |
| Share Holding Post Issue | 29,28,000 shares |
| NSE Symbol | CMRSL |
| ISIN | INE075Z01011 |
Cyber Media Research IPO comprises a total issue size of 7,80,000 shares. The net offer to the public is 7,40,800 shares, after excluding 39,200 shares allotted on a firm basis. Of the Net offer 3,69,600 (49.89%) are allocated to QIB, 1,11,200 (15.01%) allocated to NII 2,60,000 (35.10%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 3,69,600 | 49.89% | 47.38% |
| − Anchor Investor Shares Offered | 2,20,800 | 28.31% | |
| − QIB (Ex. Anchor) Shares Offered | 1,48,800 | 19.08% | |
| NII (HNI) Shares Offered | 1,11,200 | 15.01% | 14.26% |
| Retail Shares Offered | 2,60,000 | 35.10% | 33.33% |
| Firm Reservations | |||
| Market Maker Shares Offered | 39,200 | 5.03% | |
| Total Shares Offered | 7,80,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 800 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 800 | ₹1,44,000 |
| Retail (Max) | 1 | 800 | ₹1,44,000 |
| HNI (Min) | 2 | 1,600 | ₹2,88,000 |
Cyber Media Research IPO raises ₹3.97 crore from anchor investors. Cyber Media Research IPO Anchor bid date is September 26, 2022.
📝 Anchor Investors Letter (PDF)
| Bid Date | Mon, Sep 26, 2022 |
| Shares Offered | 2,20,800 |
| Anchor Portion (₹ Cr.) | 3.97 |
| Anchor lock-in period end date for 50% shares (30 Days) | Thu, Nov 3, 2022 |
| Anchor lock-in period end date for remaining shares (90 Days) | Mon, Jan 2, 2023 |
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company's business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
| Period Ended | 31 Mar 2022 | 31 Mar 2021 | 31 Mar 2020 | 31 Mar 2019 |
|---|---|---|---|---|
| Assets | 28.07 | 17.00 | 17.08 | 16.30 |
| Total Income | 56.78 | 30.16 | 30.48 | 38.70 |
| Profit After Tax | 1.51 | 0.66 | 0.08 | 0.27 |
| NET Worth | 3.67 | 2.20 | 1.76 | 1.71 |
| Reserves and Surplus | 0.00 | 0.00 | 0.00 | 0.00 |
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding the working capital requirements | 4.15 |
| 2 | Funding investments in new projects and general corporate purposes | 2.54 |
| KPI | |
|---|---|
| ROE | 51.55 |
| ROCE | 25.53 |
| Debt/Equity | 2.65 |
| RoNW | 41.04 |
| PAT Margin | 2.68% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 5.01 | |
| P/E (x) | 34.95 | |
| Promoter Holding | 63.16% | 41.66% |
| Market Cap | ₹52.70 Cr. |
The Cyber Media Research IPO is subscribed 22.31 times on September 29, 2022 7:00:00 PM (Day 3). The public issue subscribed 27.84 times in the retail category, 6.29 times in the QIB category, and 62.58 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB | 6.29 | 3,69,600 | 23,26,400 |
| NII* | 62.58 | 1,11,200 | 69,59,200 |
| Retail | 27.84 | 2,60,000 | 72,38,400 |
| Total | 22.31 | 7,40,800 | 1,65,24,000 |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Manager Fees including underwriting commission | 0.66 |
| 2 | Brokerage, selling, commission and upload fees | 0.01 |
| 3 | Registrar to the issue | 0.01 |
| 4 | Legal Advisors | 0.03 |
| 5 | Advertising and Marketing expenses | 0.03 |
| 6 | Regulators including stock exchanges | 0.05 |
| 7 | Printing and distribution of issue stationery | 0.02 |
| 8 | Others, if any (market making, depositories, marketing fees, secretarial, peer review auditors, Syndicate Member Commission etc.) | 0.44 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹180.00 |
| Open | ₹245.25 |
| Low | ₹245.25 |
| High | ₹257.50 |
| Last Trade | ₹257.50 |
Lead Manager Reports
Cyber Media Research IPO is a SME IPO of 7,80,000 equity shares of the face value of ₹10 aggregating up to ₹14 Crores. The issue is priced at ₹180 per share. The minimum order quantity is 800.
The IPO opens on Tue, Sep 27, 2022, and closes on Thu, Sep 29, 2022.
MUFG Intime India Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Cyber Media Research IPO using UPI as a payment gateway. Zerodha customers can apply in Cyber Media Research IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Cyber Media Research IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Cyber Media Research IPO opens on Tue, Sep 27, 2022 and closes on Thu, Sep 29, 2022.
Cyber Media Research IPO lot size is 800, and the minimum amount required for application is ₹1,44,000.
You can apply in Cyber Media Research IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Cyber Media Research IPO will be done on Tuesday, October 4, 2022, and the allotted shares will be credited to your demat account by Fri, Oct 7, 2022. Check the Cyber Media Research IPO allotment status.
The Cyber Media Research IPO listing date is on Mon, Oct 10, 2022.
