Bookbuilding IPO | ₹42 Cr | Listed at NSE SME | Mon, May 22, 2023 - Thu, May 25, 2023
Crayons Advertising IPO is a book build issue of ₹41.80 crores. The issue is entirely a fresh issue of 0.64 crore shares of ₹41.80 crore.
Crayons Advertising IPO bidding started from May 22, 2023 and ended on May 25, 2023. The allotment for Crayons Advertising IPO was finalized on May 30, 2023. The shares got listed on NSE SME on Jun 2, 2023.
Crayons Advertising IPO price band is set at ₹65 per share. The lot size for an application is 2,000. The minimum amount of investment required by an retail is ₹1,30,000 (2000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (4,000 shares), amounting to ₹2,60,000.
Corporate Capitalventures Pvt.Ltd. is the book running lead manager and Skyline Financial Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is SS Corporate Securities Ltd..
Refer to Crayons Advertising IPO RHP for detailed Information.
IPO Open
Mon, May 22, 2023
IPO Close
Thu, May 25, 2023
Issue Price
₹65 per share
Market Cap (Pre-IPO)
₹158.80 Cr
| IPO Date | 22 to 25 May, 2023 |
| Listed on | Fri, Jun 2, 2023 |
| Face Value | ₹10 per share |
| Price Band | ₹62 to ₹65 |
| Issue Price | ₹65 per share |
| Lot Size | 2,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Total Issue Size | 64,30,000 shares (agg. up to ₹42 Cr) |
| Reserved for Market Maker | 3,22,000 shares SS Corporate Securities Ltd. (agg. up to ₹2 Cr) |
| Fresh Issue (Ex Market Maker) | 61,08,000 shares (agg. up to ₹40 Cr) |
| Net Offered to Public | 61,08,000 shares (agg. up to ₹40 Cr) |
| Share Holding Pre Issue | 1,80,00,000 shares |
| Share Holding Post Issue | 2,44,30,000 shares |
| NSE Symbol | CRAYONS |
| ISIN | INE0OFK01019 |
Crayons Advertising IPO comprises a total issue size of 64,30,000 shares. The net offer to the public is 61,08,000 shares, after excluding 3,22,000 shares allotted on a firm basis. Of the Net offer 30,52,000 (49.97%) are allocated to QIB, 9,18,000 (15.03%) allocated to NII 21,38,000 (35.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 30,52,000 | 49.97% | 47.47% |
| − Anchor Investor Shares Offered | 18,30,000 | 28.46% | |
| − QIB (Ex. Anchor) Shares Offered | 12,22,000 | 19.00% | |
| NII (HNI) Shares Offered | 9,18,000 | 15.03% | 14.28% |
| Retail Shares Offered | 21,38,000 | 35.00% | 33.25% |
| Firm Reservations | |||
| Market Maker Shares Offered | 3,22,000 | 5.01% | |
| Total Shares Offered | 64,30,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 2,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2,000 | ₹1,30,000 |
| Retail (Max) | 1 | 2,000 | ₹1,30,000 |
| HNI (Min) | 2 | 4,000 | ₹2,60,000 |
Crayons Advertising IPO raises ₹11.90 crore from anchor investors. Crayons Advertising IPO Anchor bid date is May 19, 2023.
📝 Anchor Investors Letter (PDF)
| Bid Date | Fri, May 19, 2023 |
| Shares Offered | 18,30,000 |
| Anchor Portion (₹ Cr.) | 11.90 |
| Anchor lock-in period end date for 50% shares (30 Days) | Thu, Jun 29, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | Mon, Aug 28, 2023 |
Incorporated in 1986, Crayons Advertising Limited is an Integrated marketing and communications agency. They offer 360-degree solutions to a wide array of clients.
Established with the object and vision to provide advertising solutions, Crayons Advertising has expanded its business horizons continuously during its operations in the industry for over 36 years.
Crayons is one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. It has provided a wide area of scope of work being offered and provided to its clients.
They offer world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help clients in brand building.
Crayons Advertising Limited offers a high-end ecosystem and end-to-end ad-tech communication solutions platform. These are for advertising media services consisting of Brand Strategy, Events, Print Media, Digital Media, and Outdoor (OOH) Media services.
These services are offered under various advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings, etc.
| Period Ended | 31 Dec 2022 | 31 Mar 2022 | 31 Mar 2021 | 31 Mar 2020 |
|---|---|---|---|---|
| Assets | 129.93 | 127.25 | 106.65 | 132.18 |
| Total Income | 203.75 | 194.05 | 106.61 | 163.68 |
| Profit After Tax | 12.67 | 1.61 | 0.13 | 1.17 |
| NET Worth | 49.91 | 37.24 | 35.63 | 35.50 |
| Reserves and Surplus | 31.91 | 34.99 | 33.38 | 33.25 |
| Total Borrowing | 8.16 | 9.61 | 15.33 | 15.28 |
| Amount in ₹ Crore | ||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding of working capital requirements of the Company | 16.82 |
| 2 | Capital expenditure on infrastructure and cutting-edge technology for expansion | 15.30 |
| 3 | General Corporate Expenses | 9.68 |
| KPI | Mar 31, 2022 |
|---|---|
| ROE | 4 |
| ROCE | 8 |
| Debt/Equity | 0.26 |
| RoNW | 4.33 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 7.04 | |
| P/E (x) | 9.39 | |
| Promoter Holding | 99.75% | 73.50% |
| Market Cap | ₹158.80 Cr. |
The Crayons Advertising IPO is subscribed 147.54 times on May 25, 2023 7:29:00 PM (Day 4). The public issue subscribed 169.94 times in the retail category, 45.2 times in the QIB category, and 231.59 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB | 45.2 | 12,22,000 | 5,52,34,000 |
| NII* | 231.59 | 9,18,000 | 21,25,98,000 |
| Retail | 169.94 | 21,38,000 | 36,33,34,000 |
| Total | 147.54 | 42,78,000 | 63,11,66,000 |
Total Application : 1,81,667
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Issue Management Fees | 1.24 |
| 2 | Selling and Distribution Fees | 2.08 |
| 3 | Underwriting Commission | 2.08 |
| 4 | Advertising and marketing expenses | 0.09 |
| 5 | Fees payable to Registrar to the Issue | 0.01 |
| 6 | Brokerage and selling commission payable to SCSBs, Registered Brokers, RTAs and CDPs, as applicable | 0.01 |
| 7 | Processing fees to the SCSBs and to the Sponsor Banks for ASBA Forms procured by Registered Brokers, RTAs or CDPs | 0.05 |
| 8 | Printing and distribution of issue stationery | 0.05 |
| 9 | Listing fees | 0.00 |
| 10 | NSE Processing | 0.00 |
| 11 | Book Building software fees | 0.04 |
| 12 | Other regulatory expenses | 0.00 |
| 13 | Fees payable to legal counsel | 0.01 |
| 14 | Miscellaneous | 0.20 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹65.00 |
| Open | ₹90.00 |
| Low | ₹90.00 |
| High | ₹94.50 |
| Last Trade | ₹94.50 |
Lead Manager Reports
Crayons Advertising IPO is a SME IPO of 64,30,000 equity shares of the face value of ₹10 aggregating up to ₹42 Crores. The issue is priced at ₹65 per share. The minimum order quantity is 2000.
The IPO opens on Mon, May 22, 2023, and closes on Thu, May 25, 2023.
Skyline Financial Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Crayons Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Crayons Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Crayons Advertising IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Crayons Advertising IPO opens on Mon, May 22, 2023 and closes on Thu, May 25, 2023.
Crayons Advertising IPO lot size is 2000, and the minimum amount required for application is ₹1,30,000.
You can apply in Crayons Advertising IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Crayons Advertising IPO will be done on Tuesday, May 30, 2023, and the allotted shares will be credited to your demat account by Thu, Jun 1, 2023. Check the Crayons Advertising IPO allotment status.
The Crayons Advertising IPO listing date is on Fri, Jun 2, 2023.
