Cello World IPO Details

Bookbuilding IPO | ₹1,900 Cr | Listed at BSE, NSE | Mon, Oct 30, 2023 - Wed, Nov 1, 2023

Cello World IPO Logo

Cello World IPO is a book build issue of ₹1,900.00 crores. The issue is entirely an offer for sale of 2.93 crore shares of ₹1,900.00 crore.

Cello World IPO bidding started from Oct 30, 2023 and ended on Nov 1, 2023. The allotment for Cello World IPO was finalized on Nov 2, 2023. The shares got listed on BSE, NSE on Nov 6, 2023.

Cello World IPO price band is set at ₹648 per share. The lot size for an application is 23. The minimum amount of investment required by an retail is ₹14,904 (23 shares) (based on upper price). The lot size investment for sNII is 14 lots (322 shares), amounting to ₹2,08,656, and for bNII, it is 68 lots (1,564 shares), amounting to ₹10,13,472.

The issue includes a reservation of up to 1,70,357 shares for employees offered at a discount of ₹61.00 to the issue price.

Kotak Mahindra Capital Co.Ltd. is the book running lead manager and MUFG Intime India Pvt.Ltd. is the registrar of the issue.

Refer to Cello World IPO RHP for detailed Information.

IPO Open

Mon, Oct 30, 2023

IPO Close

Wed, Nov 1, 2023

Issue Price

₹648 per share

Market Cap (Pre-IPO)

₹13,752.57 Cr

IPO Details

IPO Date30 Oct to 1 Nov, 2023
Listed onMon, Nov 6, 2023
Face Value5 per share
Price Band₹617 to ₹648
Issue Price₹648 per share
Lot Size23 Shares
Sale TypeOFS only
Issue TypeBookbuilding IPO
Listing AtBSE, NSE
Employee Discount61.00

Total Issue Size2,93,37,023 shares
(agg. up to ₹1,900 Cr)
Offer for Sale2,93,37,023 shares of ₹5
(agg. up to ₹1,900 Cr)
Share Holding Post Issue21,22,31,034 shares
BSE Script Code / NSE Symbol544012 / CELLO
ISININE0LMW01024

IPO Timetable

IPO Reservation

Cello World IPO offers total 2,93,37,023 shares. Out of which 1,45,83,332 (49.71%) allocated to QIB, 58,33,333 (19.88%) allocated to QIB (Ex- Anchor), 43,75,000 (14.91%) allocated to NII 1,02,08,334 (34.80%) allocated to RII and 87,49,999 (29.83%) allocated to Anchor investors.

Investor Category Shares Offered Max Allottees
QIB Shares Offered 1,45,83,332 (49.71%)NA
  − Anchor Investor Shares Offered 87,49,999 (29.83%)NA
  − QIB (Ex. Anchor) Shares Offered 58,33,333 (19.88%)NA
NII (HNI) Shares Offered 43,75,000 (14.91%)NA
  − bNII > ₹10L 29,16,667 (9.94%)9,057
  − sNII < ₹10L 14,58,333 (4.97%)4,528
Retail Shares Offered 1,02,08,334 (34.80%)4,43,840
Employee Shares Offered 1,70,357 (0.58%)NA
Total Shares Offered2,93,37,023 (100.00%)

IPO Lot Size

Investors can bid for a minimum of 23 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 23 ₹14,904
Retail (Max) 13 299 ₹1,93,752
S-HNI (Min) 14 322 ₹2,08,656
S-HNI (Max) 67 1,541 ₹9,98,568
B-HNI (Min) 68 1,564 ₹10,13,472
IPO Subscription Details

IPO Anchor Investors

Cello World IPO raises ₹567.00 crore from anchor investors. Cello World IPO Anchor bid date is October 27, 2023.
📝 Anchor Investors Letter (PDF)

Bid DateFri, Oct 27, 2023
Shares Offered87,49,999
Anchor Portion (₹ Cr.)567.00
Anchor lock-in period end date for 50% shares (30 Days)Sat, Dec 2, 2023
Anchor lock-in period end date for remaining shares (90 Days)Wed, Jan 31, 2024

Investor Category Reservations

Application CategoryMaximum Bidding LimitsBidding at Cut-off Price Allowed
Only RII Up to Rs 2 Lakhs Yes
Only sNII Rs 2 Lakhs to Rs 10 Lakhs No
Only bNII Rs 10 Lakhs to NII Reservation Portion No
Only employee Yes
Employee + RII/NII
  • Employee limit: (In certain cases, employees are given discount if bidding amount is upto Rs. 2 lakhs)
  • If applying as RII: Upto Rs. 2 lakhs
  • If applying as NII: sNII > Rs. 2 lakhs and upto Rs. 10 lakhs and bNII > Rs. 10 lakhs
Yes for Employee and RII/NII

About Cello World Ltd.

Incorporated in 1962, Cello World Limited manufactures and offers consumer housewares, writing instruments and stationery products, molded furniture, and related products.

The company's product portfolio includes Plastic bottles, Containers, Jugs - Buckets, Sandwich makers, Iron, Dinner sets, Ballpoint pens, Fountain pens, Highlighters - Markers, Chairs, Tables, Trolleys - Stools, Dustbin, Bubble-guards, and more.

Cello World has 13 manufacturing units situated in 5 different locations in India. The company also aims to set up a glass manufacturing unit in Rajasthan with European-made machinery to enable efficient productivity and enhanced manufacturing capacity.

Consumer Houseware division has 717 distributors and approximately 58,716 retailers located across India. writing instruments and stationery division has 29 super-stockists, approximately 1,509 distributors, and approximately 60,826 retailers located across India. Moulded Furniture and Allied Products division has 1,067 distributors and approximately 6,840 retailers located across India.

As of March 31, 2023, the company has 15,841 stock-keeping units ("SKUs") across all product ranges. As of March 31, 2023, the company's national sales distribution team comprises 683 members.

Company Financials (Restated Consolidated)

Period Ended30 Jun 202331 Mar 202331 Mar 202231 Mar 2021
Assets1,686.051,551.691,333.661,146.51
Total Income479.881,813.441,375.111,059.58
Profit After Tax82.83285.07219.52165.55
NET Worth1,226.56665.73444.04289.59
Reserves and Surplus149.61238.7587.26-107.04
Total Borrowing328.64335.11462.91334.07
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Achieve the benefits of listing the Equity Shares on the Stock Exchanges

Key Performance Indicator (KPI)

Pre IPOPost IPO
EPS (₹)13.65
P/E (x)41.51
Promoter Holding91.8%78.06%
Market Cap13,752.57 Cr.
The Promoters of the Company are Pradeep Ghisulal Rathod, Pankaj Ghisulal Rathodand Gaurav Pradeep Rathod.

IPO Review

[Dilip Davda]
The company is having two household brands like “Cello” and “Unomax”. It has also marked steady growth in its top and bottom lines for the reported periods. It is having competition from many big players for the segments of the company. However, based on its recent financial performance, the issue is fully priced discounting all near term positives. In general, investors are not preferring pricey OFS issues. Only well-informed/cash surplus investors may park moderate funds for medium to long term.
Read detail review...

Cello World IPO Recommendations

Review BySubscribeMay ApplyNeutralAvoid
Brokers14300
Members3020

Cello World Limited IPO Subscription Status (Bidding Detail)

The Cello World Limited IPO is subscribed 41.69 times on November 1, 2023 7:02:00 PM (Day 3). The public issue subscribed 3.21 times in the retail category, 122.2 times in the QIB category, and 25.65 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
QIB122.258,33,33471,28,59,562
NII25.6543,75,00011,22,14,884
    bNII (bids above ₹10L)30.0229,16,6678,75,55,388
    sNII (bids below ₹10L)16.9114,58,3332,46,59,496
Retail3.211,02,08,3333,27,69,871
Employee2.741,70,3574,67,567
Total41.692,05,87,02485,83,11,884

Total Application : 13,16,828

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 BRLMs’ fees and commissions (including underwriting commission, brokerage and selling commission) 42.55
2 Selling commission/processing fee for SCSBs, Sponsor Banks, and fee payable to the Sponsor Banks, brokerage and selling commission and bidding/uploading charges for members of the Syndicate (including their sub-Syndicate Members), Registered Brokers, RTAs and CDPs 6.40
3 Fees payable to the Registrar to the Offer 1.37
4 Listing fees, SEBI filing fees, upload fees, BSE and NSE processing fees, book building software fees and other regulatory expenses 5.87
5 Printing and stationery expenses 3.03
6 Advertising and marketing expenses 8.26
7 Fees payable to legal counsels 5.79
8 Fees payable to other advisors to the Offer (including auditors, independent chartered accountants and other consultants) 10.02
9 Miscellaneous 1.58

Listing Day Trading Information

Price DetailsBSENSE
Final Issue Price648.00648.00
Open831.00829.00
Low781.50782.00
High834.70837.40
Last Trade791.90791.70

Check IPO Performance…

IPO Registrar

MUFG Intime India Pvt.Ltd.

Contact Details

Cello World Ltd. Address
597/2A, Somnath Road,
Dabhel
Nani Daman –396 210,
Daman, Dadra and Nagar Haveli and Daman and Diu
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IPO FAQs

Cello World IPO is a main-board IPO of 2,93,37,023 equity shares of the face value of ₹5 aggregating up to ₹1,900 Crores. The issue is priced at ₹648 per share. The minimum order quantity is 23.

The IPO opens on Mon, Oct 30, 2023, and closes on Wed, Nov 1, 2023.

MUFG Intime India Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Cello World IPO using UPI as a payment gateway. Zerodha customers can apply in Cello World IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Cello World IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Cello World IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Cello World IPO opens on Mon, Oct 30, 2023 and closes on Wed, Nov 1, 2023.

Cello World IPO lot size is 23, and the minimum amount required for application is ₹14,904.

You can apply in Cello World IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for Cello World IPO will be done on Thursday, November 2, 2023, and the allotted shares will be credited to your demat account by Fri, Nov 3, 2023. Check the Cello World IPO allotment status.

The Cello World IPO listing date is on Mon, Nov 6, 2023.

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