Bookbuilding IPO | ₹61 Cr | Listed at NSE SME | Thu, Jul 31, 2025 - Mon, Aug 4, 2025
Cash Ur Drive Marketing IPO is a book build issue of ₹60.79 crores. The issue is a combination of fresh issue of 0.45 crore shares aggregating to ₹58.10 crores and offer for sale of 0.02 crore shares aggregating to ₹2.69 crores.
Cash Ur Drive Marketing IPO bidding started from Jul 31, 2025 and ended on Aug 4, 2025. The allotment for Cash Ur Drive Marketing IPO was finalized on Aug 5, 2025. The shares got listed on NSE SME on Aug 7, 2025.
Cash Ur Drive Marketing IPO price band is set at ₹130 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹2,60,000 (2,000 shares) (based on upper price). The minimum lot size for investment in HNI is 3 lots (3,000 shares), amounting to ₹3,90,000.
Narnolia Financial Services Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Prabhat Financial Services Ltd..
Refer to Cash Ur Drive Marketing IPO RHP for detailed Information.
IPO Open
Thu, Jul 31, 2025
IPO Close
Mon, Aug 4, 2025
Issue Price
₹130 per share
Market Cap (Pre-IPO)
₹229.40 Cr
| IPO Date | 31 Jul to 4 Aug, 2025 |
| Listed on | Thu, Aug 7, 2025 |
| Face Value | ₹10 per share |
| Price Band | ₹123 to ₹130 |
| Issue Price | ₹130 per share |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Total Issue Size | 46,76,000 shares (agg. up to ₹61 Cr) |
| Reserved for Market Maker | 2,59,000 shares Prabhat Financial Services Ltd. (agg. up to ₹3 Cr) |
| Fresh Issue (Ex Market Maker) | 42,10,000 shares (agg. up to ₹55 Cr) |
| Offer for Sale | 2,07,000 shares of ₹10 (agg. up to ₹3 Cr) |
| Net Offered to Public | 44,17,000 shares (agg. up to ₹57 Cr) |
| Share Holding Pre Issue | 1,31,76,800 shares |
| Share Holding Post Issue | 1,76,45,800 shares |
| NSE Symbol | CUDML |
| ISIN | INE0WL201014 |
Cash Ur Drive Marketing IPO comprises a total issue size of 46,76,000 shares. The net offer to the public is 44,17,000 shares, after excluding 2,59,000 shares allotted on a firm basis. Of the Net offer 22,04,000 (49.90%) are allocated to QIB, 6,63,000 (15.01%) allocated to NII 15,50,000 (35.09%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 22,04,000 | 49.90% | 47.13% |
| − Anchor Investor Shares Offered | 13,22,000 | 28.27% | |
| − QIB (Ex. Anchor) Shares Offered | 8,82,000 | 18.86% | |
| NII (HNI) Shares Offered | 6,63,000 | 15.01% | 14.18% |
| − bNII > ₹10L | 4,42,000 | 9.45% | |
| − sNII < ₹10L | 2,21,000 | 4.73% | |
| Retail Shares Offered | 15,50,000 | 35.09% | 33.15% |
| Firm Reservations | |||
| Market Maker Shares Offered | 2,59,000 | 5.54% | |
| Total Shares Offered | 46,76,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 2,000 shares and in multiples of 1,000 shares thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,60,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,60,000 |
| S-HNI (Min) | 3 | 3,000 | ₹3,90,000 |
| S-HNI (Max) | 7 | 7,000 | ₹9,10,000 |
| B-HNI (Min) | 8 | 8,000 | ₹10,40,000 |
Cash Ur Drive Marketing IPO raises ₹17.19 crore from anchor investors. Cash Ur Drive Marketing IPO Anchor bid date is July 30, 2025.
📝 Anchor Investors Letter (PDF)
| Bid Date | Wed, Jul 30, 2025 |
| Shares Offered | 13,22,000 |
| Anchor Portion (₹ Cr.) | 17.19 |
| Anchor lock-in period end date for 50% shares (30 Days) | Thu, Sep 4, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | Mon, Nov 3, 2025 |
Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company is an OOH advertising firm offering diverse solutions like Transit, Outdoor, Print, and Digital Media Services, helping clients reach their target audience.
The company offers bus branding, auto hood ads, billboard campaigns, and outdoor media solutions.
The company also advertise EV vehicles and charging stations to leverage growth in the electric vehicle industry.
The company has branches in Chandigarh, Lucknow, Mumbai, and Noida.
Service Offers:
As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Competitive Strength
Cash Ur Drive Marketing Ltd.'s revenue increased by 45% and profit after tax (PAT) rose by 92% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 94.39 | 93.36 | 76.33 |
| Total Income | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| EBITDA | 20.67 | 8.81 | 5.42 |
| NET Worth | 55.98 | 23.59 | 14.37 |
| Reserves and Surplus | 42.80 | 17.59 | 14.27 |
| Total Borrowing | 0.18 | 0.45 | 5.06 |
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Investment in Technology | 5.31 |
| 2 | Capital expenditure | 5.97 |
| 3 | Funding the Working Capital requirement | 33.00 |
| 4 | General Coporate Purposes | 8.58 |
| KPI | Mar 31, 2025 |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 13.41 | 10.02 |
| P/E (x) | 9.69 | 12.98 |
| Promoter Holding | 78.21% | 57.23% |
| Market Cap | ₹229.40 Cr. |
The Cash Ur Drive Marketing IPO is subscribed 81.94 times on August 4, 2025 6:19:59 PM (Day 3). The public issue subscribed 62.41 times in the individual investors category, 76.19 times in the QIB category, and 135.23 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (x) | Shares Offered | Shares bid for | Total Applications |
|---|---|---|---|---|
| QIB (Ex Anchor) | 76.19 | 8,82,000 | 6,72,02,000 | 51 |
| NII* | 135.23 | 6,63,000 | 8,96,57,000 | 14,405 |
| bNII (> ₹10L) | 161.14 | 4,42,000 | 7,12,24,000 | |
| sNII (< ₹10L) | 83.41 | 2,21,000 | 1,84,33,000 | |
| Individual Investor | 62.41 | 15,50,000 | 9,67,40,000 | 48,370 |
| Total | 81.94 | 30,95,000 | 25,35,99,000 | 62,826 |
Total Applications: 62,826
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead manager(s) fees | 1.00 |
| 2 | Underwriter fees | 1.50 |
| 3 | Brokerage, selling commission and upload fees. | 0.02 |
| 4 | Registrars to the issue | 0.06 |
| 5 | Legal Advisors | 0.02 |
| 6 | Printing, advertising and marketing expenses | 0.18 |
| 7 | Regulators including stock exchanges | 0.10 |
| 8 | Others, if any (Peer Review Auditors, and other misc. expenses) | 2.60 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹130.00 |
| Open | ₹155.00 |
| Low | ₹147.25 |
| High | ₹160.00 |
| Last Trade | ₹157.45 |
Lead Manager Reports
Cash Ur Drive Marketing IPO is a SME IPO of 46,76,000 equity shares of the face value of ₹10 aggregating up to ₹61 Crores. The issue is priced at ₹130 per share. The minimum order quantity is 1000.
The IPO opens on Thu, Jul 31, 2025, and closes on Mon, Aug 4, 2025.
Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Cash Ur Drive Marketing IPO using UPI as a payment gateway. Zerodha customers can apply in Cash Ur Drive Marketing IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Cash Ur Drive Marketing IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Cash Ur Drive Marketing IPO opens on Thu, Jul 31, 2025 and closes on Mon, Aug 4, 2025.
Cash Ur Drive Marketing IPO lot size is 1000, and the minimum amount required for application is ₹2,60,000, with 2 lots being the minimum application size.
You can apply in Cash Ur Drive Marketing IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Cash Ur Drive Marketing IPO will be done on Tuesday, August 5, 2025, and the allotted shares will be credited to your demat account by Wed, Aug 6, 2025. Check the Cash Ur Drive Marketing IPO allotment status.
The Cash Ur Drive Marketing IPO listing date is on Thu, Aug 7, 2025.
