Bright Outdoor Media IPO Details

Fixed Price IPO | ₹55 Cr | Listed at BSE SME | Tue, Mar 14, 2023 - Fri, Mar 17, 2023

Bright Outdoor Media IPO Logo

Bright Outdoor Media IPO is a fixed price issue of ₹55.48 crores. The issue is entirely a fresh issue of 0.38 crore shares of ₹55.48 crore.

Bright Outdoor Media IPO bidding started from Mar 14, 2023 and ended on Mar 17, 2023. The allotment for Bright Outdoor Media IPO was finalized on Mar 22, 2023. The shares got listed on BSE SME on Mar 24, 2023.

Bright Outdoor Media IPO price is ₹146 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹1,46,000 (1000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (2,000 shares), amounting to ₹2,92,000.

Shreni Shares Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Shreni Shares Ltd..

Refer to Bright Outdoor Media IPO RHP for detailed Information.

IPO Open

Tue, Mar 14, 2023

IPO Close

Fri, Mar 17, 2023

Issue Price

₹146 per share

Market Cap (Pre-IPO)

₹203.36 Cr

IPO Details

IPO Date14 to 17 Mar, 2023
Listed onFri, Mar 24, 2023
Face Value10 per share
Issue Price₹146 per share
Lot Size1,000 Shares
Sale TypeFresh capital only
Issue TypeFixed Price IPO
Listing AtBSE SME

Total Issue Size38,00,000 shares
(agg. up to ₹55 Cr)
Reserved for Market Maker
1,94,000 shares
(agg. up to ₹3 Cr)
Shreni Shares Ltd.
Fresh Issue
(Ex Market Maker)
36,06,000 shares
(agg. up to ₹53 Cr)
Net Offered to Public36,06,000 shares
(agg. up to ₹53 Cr)
Share Holding Pre Issue1,01,28,780 shares
Share Holding Post Issue1,39,28,780 shares
BSE Script Code 543831
ISININE0OMI01019

IPO Timetable

Issue Reservation

Bright Outdoor Media IPO comprises a total issue size of 38,00,000 shares. The net offer to the public is 36,06,000 shares, after excluding 1,94,000 shares allotted on a firm basis. Of the Net offer 18,03,000 (50.00%) allocated to NII 18,03,000 (50.00%) allocated to RII.

Investor Category Shares Offered % of Net Issue% of Total Issue
NII (HNI) Shares Offered 18,03,00050.00%47.45%
Retail Shares Offered 18,03,00050.00%47.45%
Firm Reservations
Market Maker Shares Offered 1,94,0005.11%
Total Shares Offered 38,00,000100.00%100.00%

IPO Lot Size

Investors can bid for a minimum of 1,000 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 1,000 ₹1,46,000
Retail (Max) 1 1,000 ₹1,46,000
HNI (Min) 2 2,000 ₹2,92,000
IPO Subscription Details

About Bright Outdoor Media Ltd.

Incorporated in 2005, Bright Outdoor Media Limited is engaged in the business of providing advertising services offering advertising media services consisting of Out of Home (OOH) media services.

The company's array of service hoardings includes Transfer stickers, Railway boards, Railway panels, Promos, full train, Bus panels, Full Bus painting, Toll Naka, Mobile sign trucks, Kiosks, Traffic Booths, Cinema slides, Gantry and Vinyl.

Alongside Out-of-Home (OOH) Advertising and offering novel communication services to clients, the company also engages in offering services assuring multicultural and ethnic Outdoor Advertising campaigns that engage audiences and achieve impact, for every creative need, idea, and budget.

The client domain of Bright Outdoor mainly revolves around corporate clients operating in various business fields viz. Insurance, Financial service providers, Entertainment Industries, Construction, Jewellery, Aviation, Education, Government Organizations, etc.

The company has been included in the World Book of Records, 2022 for receiving 2000 felicitations, 5000 awards internationally and owing 1000 clients in the field of entertainment industry, corporate sector and FMCG for 33 years.

Company Financials (Restated Standalone)

Period Ended30 Sep 202231 Mar 202231 Mar 202131 Mar 2020
Assets92.7494.5197.02101.35
Total Income45.1850.9024.9571.51
Profit After Tax4.202.591.081.71
NET Worth40.9236.7934.3533.50
Total Borrowing29.9740.8348.2051.86
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Prepayment/repayment of certain secured borrowings availed by our Company 12.41
2 Purchase of LED Hoardings 13.10
3 Funding working capital requirements; and 18.27
4 General corporate purpose 11.10

Key Performance Indicator (KPI)

Pre IPOPost IPO
EPS (₹)2.56
P/E (x)24.21
Promoter Holding99.99%72.72%
Market Cap203.36 Cr.
Yogesh Jiwanlal Lakhani and Jagruti Yogesh Lakhani are the Promoters of the Company.

IPO Review

[Dilip Davda]
BOML is in the business of OOH and other modes of advertising. After posting an average performance till FY22, it posted boosted profits for H1 of FY23 that raise eyebrows and concern over its sustainability. Based on the super earnings of FY23, the issue is aggressively priced. There is no harm in skipping this “High-Risk / Low-Return” pricey bet.
Read detail review...

Bright Outdoor Media IPO Recommendations

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Bright Outdoor Media IPO Subscription Status (Bidding Detail)

The Bright Outdoor Media IPO is subscribed 1.27 times on March 17, 2023 7:02:00 PM (Day 4). The public issue subscribed 1.15 times in the retail category, [.] times in the QIB category, and 1.39 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
NII*1.3918,03,00025,03,000
Retail1.1518,03,00020,68,000
Total1.2736,06,00045,78,000

Total Application : 2,139

*Market Maker portion is not included to NII/HNI.

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 Lead manager(s) fees including underwriting commission 0.24
2 Brokerage, selling commission and upload fees 0.01
3 Registrar to the issue 0.02
4 Legal Advisors 0.01
5 Advertising and marketing expenses 0.02
6 Regulators including stock exchanges 0.02
7 Printing and distribution of issue stationary 0.01
8 Others, if any (market making, depositories, marketing fees, secretarial, peer review auditors, etc.) 0.28

Listing Day Trading Information

Price DetailsBSE SME
Final Issue Price146.00
Open150.00
Low150.00
High157.50
Last Trade157.50

Check IPO Performance…

IPO Registrar

Bigshare Services Pvt.Ltd.

Contact Details

Bright Outdoor Media Ltd. Address
801, 8th Floor, Crescent Tower, Near Morya House,
Fame Infinity Mall, Off New Link Road,
Andheri (West), Mumbai 400 053
Andheri, Maharashtra
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IPO FAQs

Bright Outdoor Media IPO is a SME IPO of 38,00,000 equity shares of the face value of ₹10 aggregating up to ₹55 Crores. The issue is priced at ₹146 per share. The minimum order quantity is 1000.

The IPO opens on Tue, Mar 14, 2023, and closes on Fri, Mar 17, 2023.

Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.

Zerodha customers can apply online in Bright Outdoor Media IPO using UPI as a payment gateway. Zerodha customers can apply in Bright Outdoor Media IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Bright Outdoor Media IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Bright Outdoor Media IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Bright Outdoor Media IPO opens on Tue, Mar 14, 2023 and closes on Fri, Mar 17, 2023.

Bright Outdoor Media IPO lot size is 1000, and the minimum amount required for application is ₹1,46,000.

You can apply in Bright Outdoor Media IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for Bright Outdoor Media IPO will be done on Wednesday, March 22, 2023, and the allotted shares will be credited to your demat account by Fri, Mar 24, 2023. Check the Bright Outdoor Media IPO allotment status.

The Bright Outdoor Media IPO listing date is on Fri, Mar 24, 2023.

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