Fixed Price IPO | ₹13 Cr | Listed at NSE SME | Fri, Dec 29, 2017 - Tue, Jan 2, 2018
Brand Concepts IPO is a fixed price issue of ₹12.62 crores. The issue is entirely a fresh issue of 0.28 crore shares of ₹12.62 crore.
Brand Concepts IPO bidding started from Dec 29, 2017 and ended on Jan 2, 2018. The shares got listed on NSE SME on Jan 10, 2018.
Brand Concepts IPO price is ₹45 per share. The lot size for an application is 3,000. The minimum amount of investment required by an individual investor (retail) is ₹1,35,000 (3000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (6,000 shares), amounting to ₹2,70,000.
Sarthi Capital Advisors Pvt.Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is NNM Securities Pvt.Ltd..
Refer to Brand Concepts IPO RHP for detailed Information.
IPO Open
Fri, Dec 29, 2017
IPO Close
Tue, Jan 2, 2018
Issue Price
₹45 per share
Market Cap (Pre-IPO)
₹47.62 Cr
| IPO Date | 29 Dec, 2017 to 2 Jan, 2018 |
| Listed on | Wed, Jan 10, 2018 |
| Face Value | ₹10 per share |
| Issue Price | ₹45 per share |
| Lot Size | 3,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Fixed Price IPO |
| Listing At | NSE SME |
| Total Issue Size | 28,05,000 shares (agg. up to ₹13 Cr) |
| Reserved for Market Maker | 1,47,000 shares NNM Securities Pvt.Ltd. (agg. up to ₹0.6615 Cr) |
| Fresh Issue (Ex Market Maker) | 26,58,000 shares (agg. up to ₹12 Cr) |
| Net Offered to Public | 26,58,000 shares (agg. up to ₹12 Cr) |
| Share Holding Pre Issue | 77,77,800 shares |
| Share Holding Post Issue | 1,05,82,800 shares |
| NSE Symbol | BCONCEPTS |
| ISIN | INE977Y01011 |
Brand Concepts IPO comprises a total issue size of 28,05,000 shares. The net offer to the public is 26,58,000 shares, after excluding 1,47,000 shares allotted on a firm basis. Of the Net offer 13,29,000 (50.00%) allocated to NII 13,29,000 (50.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| NII (HNI) Shares Offered | 13,29,000 | 50.00% | 47.38% |
| Retail Shares Offered | 13,29,000 | 50.00% | 47.38% |
| Firm Reservations | |||
| Market Maker Shares Offered | 1,47,000 | 5.24% | |
| Total Shares Offered | 28,05,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 3,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 3,000 | ₹1,35,000 |
| Retail (Max) | 1 | 3,000 | ₹1,35,000 |
| HNI (Min) | 2 | 6,000 | ₹2,70,000 |
Incorporated in 2007, Brand Concepts ¬Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.
Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.
Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company’s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.
| Period Ended |
|---|
| Amount in ₹ Crore |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Working Capital Requirements | 8.51 |
| 2 | General Corporate Purpose | 2.50 |
| 3 | Issue Expenses | 1.61 |
The Brand Concepts IPO is subscribed 11.78 times on January 2, 2018 5:00:00 PM (Day 3). The public issue subscribed 11.37 times in the retail category, [.] times in the QIB category, and 12.19 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 12.19 | 13,29,000 | 1,62,03,000 |
| Retail | 11.37 | 13,29,000 | 1,51,05,000 |
| Total | 11.78 | 26,58,000 | 3,13,08,000 |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Payment to Merchant Banker including expenses towards printing, advertising, and payment to other intermediaries such as Registrars, Market Makers, Bankers etc | 0.35 |
| 2 | Regulatory Fees & Other Expenses | 0.05 |
| 3 | Marketing expenses, selling commission and other expenses | 1.21 |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹45.00 |
| Open | ₹54.00 |
| Low | ₹54.00 |
| High | ₹54.00 |
| Last Trade | ₹54.00 |
Lead Manager Reports
Brand Concepts IPO is a SME IPO of 28,05,000 equity shares of the face value of ₹10 aggregating up to ₹13 Crores. The issue is priced at ₹45 per share. The minimum order quantity is 3000.
The IPO opens on Fri, Dec 29, 2017, and closes on Tue, Jan 2, 2018.
Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Brand Concepts IPO using UPI as a payment gateway. Zerodha customers can apply in Brand Concepts IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Brand Concepts IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Brand Concepts IPO opens on Fri, Dec 29, 2017 and closes on Tue, Jan 2, 2018.
Brand Concepts IPO lot size is 3000, and the minimum amount required for application is ₹1,35,000.
You can apply in Brand Concepts IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Brand Concepts IPO will be done on [.], and the allotted shares will be credited to your demat account by . Check the Brand Concepts IPO allotment status.
The Brand Concepts IPO listing date is on Wed, Jan 10, 2018.
