Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
Brand Concepts IPO is a fixed price issue of ₹12.62 crores. The issue is entirely a fresh issue of 0.28 crore shares of ₹12.62 crore.
Brand Concepts IPO bidding started from Dec 29, 2017 and ended on Jan 2, 2018. The shares got listed on NSE SME on Jan 10, 2018.
Brand Concepts IPO price is ₹45.00 per share . The lot size for an application is 3,000. The minimum amount of investment required by an individual investor (retail) is ₹1,35,000 (3000 shares). The minimum lot size investment for HNI is 2 lots (6,000 shares), amounting to ₹2,70,000.
Sarthi Capital Advisors Pvt.Ltd. is the book running lead manager and Bigshare Services Pvt.Ltd. is the registrar of the issue. The market maker of the company is NNM Securities Pvt.Ltd..
Refer to Brand Concepts IPO RHP for detailed Information.
| IPO Date | December 29, 2017 to January 2, 2018 |
| Listing Date | January 10, 2018 |
| Face Value | ₹10 per share |
| Issue Price Band | |
| Issue Price Final | ₹45 per share |
| Lot Size | 3,000 Shares |
| Sale Type | Fresh Capital |
| Total Issue Size | 28,05,000 shares (aggregating up to ₹12.62 Cr) |
| Reserved for Market Maker | 1,47,000 shares NNM Securities Pvt.Ltd. (aggregating up to ₹0.6615 Cr) |
| Net Offered to Public | 26,58,000 shares (aggregating up to ₹11.96 Cr) |
| Issue Type | Fixed Price IPO |
| Listing At | NSE SME |
| Share Holding Pre Issue | 77,77,800 shares |
| Share Holding Post Issue | 1,05,82,800 shares |
Brand Concepts IPO offers total 28,05,000 shares. Out of which 13,29,000 (47.38%) allocated to NII, 13,29,000 (47.38%) allocated to RII.
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 1,47,000 (5.24%) |
| NII (HNI) Shares Offered | 13,29,000 (47.38%) |
| Retail Shares Offered | 13,29,000 (47.38%) |
| Total Shares Offered | 28,05,000 (100.00%) |
Brand Concepts IPO opens on December 29, 2017, and closes on January 2, 2018.
| IPO Open Date | Fri, Dec 29, 2017 |
| IPO Close Date | Tue, Jan 2, 2018 |
| Tentative Listing Date | Wed, Jan 10, 2018 |
| Cut-off time for UPI mandate confirmation | 5 PM on Tue, Jan 2, 2018 |
Investors can bid for a minimum of 3,000 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 3,000 | ₹1,35,000 |
| Retail (Max) | 1 | 3,000 | ₹1,35,000 |
| HNI (Min) | 2 | 6,000 | ₹2,70,000 |
Incorporated in 2007, Brand Concepts ¬Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.
Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.
Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company’s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.
The Company Brand Concepts IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|---|
| 1 | Working Capital Requirements | 8.51 |
| 2 | General Corporate Purpose | 2.50 |
| 3 | Issue Expenses | 1.61 |
[Dilip Davda] Considering carried forward losses and inconsistency in bottom lines for last three fiscals, issue is priced very aggressively. Cash surplus, risk savvy investors may consider investment for long term. (Others). Read detail review...
| Listing Date | January 10, 2018 |
| BSE Script Code | |
| NSE Symbol | BCONCEPTS |
| ISIN | INE977Y01011 |
| Final Issue Price | ₹45 per share |
| BSE Listing Group | T |
| Price Details | NSE SME |
|---|---|
| Final Issue Price | ₹45.00 |
| Open | ₹54.00 |
| Low | ₹54.00 |
| High | ₹54.00 |
| Last Trade | ₹54.00 |
Brand Concepts Ltd.
R City Phase 2, Opp. Presidential Towers,
146, Lal Bahadur Shastri Marg,
Ghatkoper (West)
Mumbai, Maharashtra, 400086
Phone: +91-731-4223000
Email: swati.gupta@brandconcepts.in
Website: http://brandconcepts.in/
Bigshare Services Pvt.Ltd.
Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: https://ipo.bigshareonline.com/IPO_Status.html
Brand Concepts IPO is a SME IPO of 28,05,000 equity shares of the face value of ₹10 aggregating up to ₹12.62 Crores. The issue is priced at ₹45 per share. The minimum order quantity is 3000.
The IPO opens on December 29, 2017, and closes on January 2, 2018.
Bigshare Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Brand Concepts IPO using UPI as a payment gateway. Zerodha customers can apply in Brand Concepts IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Brand Concepts IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Brand Concepts IPO opens on December 29, 2017 and closes on January 2, 2018.
Brand Concepts IPO lot size is 3000, and the minimum amount required for application is ₹1,35,000.
You can apply in Brand Concepts IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Brand Concepts IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the Brand Concepts IPO allotment status.
The Brand Concepts IPO listing date is on Wednesday, January 10, 2018.
Useful Articles
RHP