Bookbuilding IPO | ₹1,500 Cr | Listing at BSE, NSE |
SEBI has approved the Initial Public Offer (IPO) of Imagine Marketing Ltd. on August 1, 2025. The company will proceed with next steps to launch the Initial Public Offer (IPO) subject to market conditions and other approvals. The SEBI approval is valid for 18 months.
Imagine Marketing Ltd. IPO is a Book Build Issue of ₹1,500.00 crores consisting of a fresh issue of shares worth Rs ₹500.00 crores and an offer for sale (OFS) of ₹1,000.00 crores.
The equity shares are proposed to be listed on NSE and BSE. ICICI Securities Ltd. is the book running lead manager and MUFG Intime India Pvt.Ltd. is the registrar of the issue. Key details like IPO dates, IPO price bands and lot size are yet to be announced.
Refer to Imagine Marketing IPO DRHP for more details.
| IPO Date | [.] |
| Listing Date | [.] |
| Face Value | ₹1 per share |
| Price Band | |
| Lot Size | |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | [.] shares (agg. up to ₹1,500 Cr) |
| Fresh Issue | [.] shares (agg. up to ₹500 Cr) |
| Offer for Sale | [.] shares of ₹1 (agg. up to ₹1,000 Cr) |
| Share Holding Pre Issue | 9,61,46,300 shares |
| Share Holding Post Issue | 15,00,98,551 shares |
| Description | Date |
|---|---|
| Filed with SEBI/Exchange | Wed, Apr 9, 2025 Confidential |
| SEBI/Exchange approval received | Fri, Aug 1, 2025 Confidential |
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not less than 75% of the Net Offer |
| Retail Shares Offered | Not more than 10% of the Net Offer |
| NII Shares Offered | Not more than 15% of the Net Offer |
Incorporated in November 2013, Imagine Marketing Limited is a digital-first consumer products company.
The company offers a wide range of high-quality, lifestyle-focused consumer products at accessible price points, under its brands "boAt".
The company offers a large portfolio of mass premium lifestyle-oriented and technology-focused products at accessible price points to cater to India’s growing cohort of young, digitally native and technology and trend-conscious customers.
Products:
As of June 30, 2025, the company had 553 employees across Mumbai, Delhi, Bangalore, China and Singapore.
Competitive Strengths:
Imagine Marketing Ltd.'s revenue decreased by 1% and profit after tax (PAT) rose by 177% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 30 Jun 2025 | 31 Mar 2025 | 30 Jun 2024 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|---|
| Assets | 1,720.53 | 1,618.07 | 1,656.96 | 1,735.51 | 2,178.50 |
| Total Income | 638.44 | 3,097.81 | 572.37 | 3,135.35 | 3,403.18 |
| Profit After Tax | 21.35 | 61.08 | -31.08 | -79.68 | -129.45 |
| EBITDA | 41.58 | 142.52 | -20.86 | 7.70 | -59.76 |
| NET Worth | 452.78 | 432.01 | 345.09 | 376.16 | 454.58 |
| Reserves and Surplus | 511.30 | 487.77 | 389.08 | 416.79 | 474.77 |
| Total Borrowing | 572.05 | 564.88 | 781.76 | 860.19 | 1,236.11 |
| Amount in ₹ Crore | |||||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding working capital requirements of the Company | 225.00 |
| 2 | Funding brand and marketing expenses towards enhancing the awareness and visibility of the products and brand | 150.00 |
| 3 | General Corporate Purposes |
| KPI | Mar 31, 2025 |
|---|---|
| RoNW | 14.14% |
| EBITDA Margin | 4.64% |
| Pre IPO | Post IPO | |
|---|---|---|
| Promoter Holding | 99.05% |
Imagine Marketing Limited aims to raise approximately $300 to $500 million through IPO. The company filed a Hidden DRHP with SEBI on Monday 7th April 2025.
Imagine Marketing IPO is a main-board IPO of 0 equity shares of the face value of ₹1 aggregating up to ₹1,500 Crores. The issue is priced at To be declared. The minimum order quantity is .
The Imagine Marketing IPO open and close dates are not available as of now.
MUFG Intime India Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Imagine Marketing IPO using UPI as a payment gateway. Zerodha customers can apply in Imagine Marketing IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Imagine Marketing IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Imagine Marketing IPO dates are not announced. Please check back again after some time.
Imagine Marketing IPO lot size and the minimum order quantity is not available at this time. Please check again later.
You can apply in Imagine Marketing IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Imagine Marketing IPO will be done on [.], and the allotted shares will be credited to your demat account by . Check the Imagine Marketing IPO allotment status.
The Imagine Marketing IPO listing date is not yet announced. The tentative date of listing is .
