BlueStone Jewellery & Lifestyle IPO Details

Bookbuilding IPO | ₹1,541 Cr | Listed at BSE, NSE | Mon, Aug 11, 2025 - Wed, Aug 13, 2025

BlueStone Jewellery IPO Logo

BlueStone Jewellery IPO is a book build issue of ₹1,540.65 crores. The issue is a combination of fresh issue of 1.59 crore shares aggregating to ₹820.00 crores and offer for sale of 1.39 crore shares aggregating to ₹720.65 crores.

BlueStone Jewellery IPO bidding started from Aug 11, 2025 and ended on Aug 13, 2025. The allotment for BlueStone Jewellery IPO was finalized on Aug 14, 2025. The shares got listed on BSE, NSE on Aug 19, 2025.

BlueStone Jewellery IPO price band is set at ₹517 per share. The lot size for an application is 29. The minimum amount of investment required by an retail is ₹14,993 (29 shares) (based on upper price). The lot size investment for sNII is 14 lots (406 shares), amounting to ₹2,09,902, and for bNII, it is 67 lots (1,943 shares), amounting to ₹10,04,531.

Axis Capital Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.

Refer to BlueStone Jewellery IPO RHP for detailed Information.

IPO Open

Mon, Aug 11, 2025

IPO Close

Wed, Aug 13, 2025

Issue Price

₹517 per share

Market Cap (Pre-IPO)

₹7,823.26 Cr

IPO Details

IPO Date11 to 13 Aug, 2025
Listed onTue, Aug 19, 2025
Face Value1 per share
Price Band₹492 to ₹517
Issue Price₹517 per share
Lot Size29 Shares
Sale TypeFresh capital cum OFS
Issue TypeBookbuilding IPO
Listing AtBSE, NSE

Total Issue Size2,97,99,798 shares
(agg. up to ₹1,541 Cr)
Fresh Issue 1,58,60,735 shares
(agg. up to ₹820 Cr)
Offer for Sale1,39,39,063 shares of ₹1
(agg. up to ₹721 Cr)
Share Holding Pre Issue13,54,59,637 shares
Share Holding Post Issue15,13,20,372 shares
BSE Script Code / NSE Symbol544484 / BLUESTONE
ISININE304W01038

IPO Timetable

IPO Reservation

BlueStone Jewellery IPO offers total 2,97,99,798 shares. Out of which 2,23,49,850 (75.00%) allocated to QIB, 89,39,940 (30.00%) allocated to QIB (Ex- Anchor), 44,69,969 (15.00%) allocated to NII 29,79,979 (10.00%) allocated to RII and 1,34,09,910 (45.00%) allocated to Anchor investors.

Investor Category Shares Offered Max Allottees
QIB Shares Offered 2,23,49,850 (75.00%)NA
  − Anchor Investor Shares Offered 1,34,09,910 (45.00%)NA
  − QIB (Ex. Anchor) Shares Offered 89,39,940 (30.00%)NA
NII (HNI) Shares Offered 44,69,969 (15.00%)NA
  − bNII > ₹10L 29,79,979 (10.00%)7,339
  − sNII < ₹10L 14,89,990 (5.00%)3,669
Retail Shares Offered 29,79,979 (10.00%)1,02,757
Total Shares Offered2,97,99,798 (100.00%)

IPO Lot Size

Investors can bid for a minimum of 29 shares and in multiples thereof. 

Application Lots Shares Amount
Retail (Min) 1 29 ₹14,993
Retail (Max) 13 377 ₹1,94,909
S-HNI (Min) 14 406 ₹2,09,902
S-HNI (Max) 66 1,914 ₹9,89,538
B-HNI (Min) 67 1,943 ₹10,04,531
IPO Subscription Details

IPO Anchor Investors

BlueStone Jewellery IPO raises ₹693.29 crore from anchor investors. BlueStone Jewellery IPO Anchor bid date is August 8, 2025.
📝 Anchor Investors Letter (PDF)

Bid DateFri, Aug 8, 2025
Shares Offered1,34,09,910
Anchor Portion (₹ Cr.)693.29
Anchor lock-in period end date for 50% shares (30 Days)Fri, Sep 12, 2025
Anchor lock-in period end date for remaining shares (90 Days)Tue, Nov 11, 2025

About BlueStone Jewellery & Lifestyle Ltd.

BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.

As of March 31, 2025, the company's network of stores comprised 200 company-owned stores (“Company Stores”) and 75 franchisee stores (“Franchisee Stores”) with an aggregate area of over 605,000 square feet.

The company offers a wide range of product offerings including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, BlueStone had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.

Competitive Strength:

  1. Leading digital-first jewellery brand in India offering an omni-channel retail experience.
  2. In-house Technology Architecture Driving End-to-End Business Operations.
  3. Differentiated Approach to Product and Design.
  4. Advanced Manufacturing Capabilities with Vertically Integrated Operations.
  5. Pan-India Presence Across Tier-I, Tier-II and Tier-III Cities with Healthy Unit Economics.
  6. Founder-led Company Supported by an Experienced and Professional Management Team and backed by Marquee Investors.

Company Financials (Restated Consolidated)

BlueStone Jewellery & Lifestyle Ltd.'s revenue increased by 40% and profit after tax (PAT) dropped by 56% between the financial year ending with March 31, 2025 and March 31, 2024.

Period Ended31 Mar 202531 Mar 202431 Mar 2023
Assets3,532.282,453.491,255.49
Total Income1,830.041,303.49787.89
Profit After Tax-221.84-142.24-167.24
EBITDA73.1653.05-56.03
Reserves and Surplus877.12346.28-81.06
Total Borrowing728.62430.43228.42
Amount in ₹ Crore

IPO Objects of the Issue

The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:

# Issue Objects Est Amt (₹ Cr.)
1 Funding our working capital requirements 750.00
2 General Corporate Purposes 20.75

Key Performance Indicator (KPI)

Pre IPOPost IPO
Promoter Holding18.28%16.07%
Market Cap7,823.26 Cr.
Gaurav Singh Kushwaha is the promoter of the company.

IPO Review

[Dilip Davda]
BJLL is engaged in offering contemporary lifestyle jewellery under its flagship brand “BlueStone”. While it posted growth in its top lines, it continued to mark losses for the reported periods. Management attributes losses for adjustments on ESOP, finance cost and other provisions. Considering losses, the issue appears priced at a negative P/E. It is operating in a highly competitive and fragmented segment. There is no harm in skipping this pricey and dicey, negatively priced issue.
Read detail review...

BlueStone Jewellery IPO Recommendations

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BlueStone Jewellery IPO Subscription Status (Bidding Detail)

The BlueStone Jewellery IPO is subscribed 2.72 times on August 13, 2025 5:04:33 PM (Day 3). The public issue subscribed 1.38 times in the retail category, 4.25 times in the QIB category, and 0.57 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)Shares OfferedShares bid for
QIB (Ex Anchor)4.2589,39,9393,79,61,783
NII0.5744,69,97025,32,947
    bNII (bids above ₹10L)0.6829,79,98020,32,813
    sNII (bids below ₹10L)0.3414,89,9905,00,134
Retail1.3829,79,98041,24,873
Total2.721,63,89,8894,46,19,603

Total Application : 1,08,600

IPO Expenses

# Issue Expenses Est Amt (₹ Cr.)
1 BRLMs’fees and commissions (including underwriting commission) 40.19
2 Brokerage, selling commission, bidding charges, processing fees and bidding charges for the Members of the Syndicate, Registered Brokers, SCSBs, RTAs and CDPs 3.18
3 Advertising and marketing expenses for the Offer 10.97
4 Other expenses(i)Listing fees, SEBI filing fees, BSE and NSE processing fees, book building software fees(ii)Other regulatory expenses(iii)Printing and stationery expenses(iv)Fees payable to the legal counsels(v)Fees payable to other advisors to the Offer(vi)Fees payable to the Registrar to the Offer, (vii) Miscallenous 38.21

Listing Day Trading Information

Price DetailsBSENSE
Final Issue Price517.00517.00
Open508.80510.00
Low508.60508.10
High564.00564.00
Last Trade546.00546.00

Check IPO Performance…

IPO Registrar

Kfin Technologies Ltd.

Contact Details

BlueStone Jewellery & Lifestyle Ltd. Address
Site No. 89/2, Lava Kusha Arcade,
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
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IPO FAQs

BlueStone Jewellery IPO is a main-board IPO of 2,97,99,798 equity shares of the face value of ₹1 aggregating up to ₹1,541 Crores. The issue is priced at ₹517 per share. The minimum order quantity is 29.

The IPO opens on Mon, Aug 11, 2025, and closes on Wed, Aug 13, 2025.

Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in BlueStone Jewellery IPO using UPI as a payment gateway. Zerodha customers can apply in BlueStone Jewellery IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in BlueStone Jewellery IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'BlueStone Jewellery IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. Submit IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The BlueStone Jewellery IPO opens on Mon, Aug 11, 2025 and closes on Wed, Aug 13, 2025.

BlueStone Jewellery IPO lot size is 29, and the minimum amount required for application is ₹14,993.

You can apply in BlueStone Jewellery IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.

The finalization of Basis of Allotment for BlueStone Jewellery IPO will be done on Thursday, August 14, 2025, and the allotted shares will be credited to your demat account by Mon, Aug 18, 2025. Check the BlueStone Jewellery IPO allotment status.

The BlueStone Jewellery IPO listing date is on Tue, Aug 19, 2025.

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