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Affle IPO is a book build issue of ₹459.00 crores. The issue is a combination of fresh issue of 0.12 crore shares aggregating to ₹90.00 crores and offer for sale of 0.50 crore shares aggregating to ₹369.00 crores.
Affle IPO bidding started from Jul 29, 2019 and ended on Jul 31, 2019. The allotment for Affle IPO was finalized on Aug 5, 2019. The shares got listed on BSE, NSE on Aug 8, 2019.
Affle IPO price band is set at ₹745.00 per share . The lot size for an application is 20. The minimum amount of investment required by an retail is ₹14,800 (20 shares). The lot size investment for sNII is 14 lots (280 shares), amounting to ₹2,08,600, and for bNII, it is 68 lots (1,360 shares), amounting to ₹10,13,200.
ICICI Securities Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
| IPO Date | July 29, 2019 to July 31, 2019 |
| Listing Date | August 8, 2019 |
| Face Value | ₹10 per share |
| Issue Price Band | ₹740 to ₹745 per share |
| Issue Price Final | ₹745 per share |
| Lot Size | 20 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 61,61,073 shares (aggregating up to ₹459.00 Cr) |
| Fresh Issue | 12,08,053 shares (aggregating up to ₹90.00 Cr) |
| Offer for Sale | 49,53,020 shares of ₹10 (aggregating up to ₹369.00 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Share Holding Pre Issue | 2,42,88,314 shares |
| Share Holding Post Issue | 2,54,96,367 shares |
Affle IPO offers total 61,61,073 shares. Out of which 46,20,806 (75.00%) allocated to QIB, 18,48,323 (30.00%) allocated to QIB, 9,24,160 (15.00%) allocated to NII, 6,16,107 (10.00%) allocated to RII and 27,72,483 (45.00%) allocated to Anchor investors.
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| QIB Shares Offered | 46,20,806 (75.00%) | NA |
| − Anchor Investor Shares Offered | 27,72,483 (45.00%) | NA |
| − QIB (Ex. Anchor) Shares Offered | 18,48,323 (30.00%) | NA |
| NII (HNI) Shares Offered | 9,24,160 (15.00%) | NA |
| Retail Shares Offered | 6,16,107 (10.00%) | 30,805 |
| Total Shares Offered | 61,61,073 (100.00%) |
Affle IPO opens on July 29, 2019, and closes on July 31, 2019.
| IPO Open Date | Mon, Jul 29, 2019 |
| IPO Close Date | Wed, Jul 31, 2019 |
| Tentative Allotment | Mon, Aug 5, 2019 |
| Initiation of Refunds | Tue, Aug 6, 2019 |
| Credit of Shares to Demat | Wed, Aug 7, 2019 |
| Tentative Listing Date | Thu, Aug 8, 2019 |
| Cut-off time for UPI mandate confirmation | 5 PM on Wed, Jul 31, 2019 |
Investors can bid for a minimum of 20 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 20 | ₹14,900 |
| Retail (Max) | 13 | 260 | ₹1,93,700 |
| S-HNI (Min) | 14 | 280 | ₹2,08,600 |
| S-HNI (Max) | 67 | 1,340 | ₹9,98,300 |
| B-HNI (Min) | 68 | 1,360 | ₹10,13,200 |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.
The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.
The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.
Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.
The competitive strengths of the company are:
1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base
| Particulars | For the year/period ended (in Rs. 10 Lakhs) | ||||||
|---|---|---|---|---|---|---|---|
| 31-Mar-19 | 31-Mar-18 | 31-Mar-17 | 31-Mar-16 | 31-Mar-15 | 31-Mar-14 | ||
| Total Assets | 935.85 | 580.31 | 486.89 | 539.05 | 288.71 | 141.01 | |
| Total Revenue | 1,177.94 | 837.56 | 656.29 | 879.71 | 393.27 | 148.36 | |
| Profit After Tax | 166.79 | 88.31 | 3.30 | 23.94 | 22.55 | 12.91 | |
| For Fiscal 2019 on a Proforma Basis, revenue from operations was Rs 2,686.09 mn and profit after tax was Rs 517.90 mn | |||||||
The Company Affle IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|---|
| 1 | Funding the working capital requirements of the Company | 68.94 |
| 2 | General corporate purposes | 15.28 |
[Dilip Davda] AIL is having a unique business model and has no listed peers to compare with. Its revenue includes nearly 70% global business and the rest from domestic markets. Considering its long term relations with renowned global and domestic clients and the ongoing business, management is confident of improving upon its performance going forward. Being the first mover in the segment, it might create a fancy post listing. AIL runs the asset-light business model with debt-free status. Investors may consider moderate investment for the long term. Read detail review...
QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer
| Listing Date | August 8, 2019 |
| BSE Script Code | 542752 |
| NSE Symbol | AFFLE |
| ISIN | INE00WC01019 |
| Final Issue Price | ₹745 per share |
| BSE Listing Group | B |
Affle (India) Ltd.
312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093
Andheri, Maharashtra
Phone: +91 124 4992 914
Email: compliance@affle.com
Website: https://www.affle.com/
Kfin Technologies Ltd.
Phone: 04067162222, 04079611000
Email: einward.ris@karvy.com
Website: https://ipostatus.kfintech.com/
Affle IPO is a main-board IPO of 61,61,073 equity shares of the face value of ₹10 aggregating up to ₹459.00 Crores. The issue is priced at ₹745 per share. The minimum order quantity is 20.
The IPO opens on July 29, 2019, and closes on July 31, 2019.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Affle IPO using UPI as a payment gateway. Zerodha customers can apply in Affle IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Affle IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Affle IPO opens on July 29, 2019 and closes on July 31, 2019.
Affle IPO lot size is 20, and the minimum amount required for application is ₹14,900.
You can apply in Affle IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Affle IPO will be done on Monday, August 5, 2019, and the allotted shares will be credited to your demat account by Wednesday, August 7, 2019. Check the Affle IPO allotment status.
The Affle IPO listing date is on Thursday, August 8, 2019.
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