Bookbuilding IPO | ₹459 Cr | Listed at BSE, NSE | Mon, Jul 29, 2019 - Wed, Jul 31, 2019
Affle IPO is a book build issue of ₹459.00 crores. The issue is a combination of fresh issue of 0.12 crore shares aggregating to ₹90.00 crores and offer for sale of 0.50 crore shares aggregating to ₹369.00 crores.
Affle IPO bidding started from Jul 29, 2019 and ended on Jul 31, 2019. The allotment for Affle IPO was finalized on Aug 5, 2019. The shares got listed on BSE, NSE on Aug 8, 2019.
Affle IPO price band is set at ₹745 per share. The lot size for an application is 20. The minimum amount of investment required by an retail is ₹14,900 (20 shares) (based on upper price). The lot size investment for sNII is 14 lots (280 shares), amounting to ₹2,08,600, and for bNII, it is 68 lots (1,360 shares), amounting to ₹10,13,200.
ICICI Securities Ltd. is the book running lead manager and Kfin Technologies Ltd. is the registrar of the issue.
Refer to Affle IPO RHP for detailed Information.
IPO Open
Mon, Jul 29, 2019
IPO Close
Wed, Jul 31, 2019
Issue Price
₹745 per share
Market Cap (Pre-IPO)
₹1,899.48 Cr
| IPO Date | 29 to 31 Jul, 2019 |
| Listed on | Thu, Aug 8, 2019 |
| Face Value | ₹10 per share |
| Price Band | ₹740 to ₹745 |
| Issue Price | ₹745 per share |
| Lot Size | 20 Shares |
| Sale Type | Fresh capital cum OFS |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 61,61,073 shares (agg. up to ₹459 Cr) |
| Fresh Issue | 12,08,053 shares (agg. up to ₹90 Cr) |
| Offer for Sale | 49,53,020 shares of ₹10 (agg. up to ₹369 Cr) |
| Share Holding Pre Issue | 2,42,88,314 shares |
| Share Holding Post Issue | 2,54,96,367 shares |
| BSE Script Code / NSE Symbol | 542752 / AFFLE |
| ISIN | INE00WC01019 |
Affle IPO comprises a total issue size of 61,61,073 shares. Out of which, 46,20,806 (75.00%) are allocated to QIB, 9,24,160 (15.00%) allocated to NII 6,16,107 (10.00%) allocated to RII.
| Investor Category | Shares Offered | % of Total Issue | Max Allottees |
|---|---|---|---|
| QIB Shares Offered | 46,20,806 | 75.00% | NA |
| − Anchor Investor Shares Offered | 27,72,483 | 45.00% | NA |
| − QIB (Ex. Anchor) Shares Offered | 18,48,323 | 30.00% | NA |
| NII (HNI) Shares Offered | 9,24,160 | 15.00% | NA |
| Retail Shares Offered | 6,16,107 | 10.00% | 30,805 |
| Total Shares Offered | 61,61,073 | 100.00% |
Investors can bid for a minimum of 20 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 20 | ₹14,900 |
| Retail (Max) | 13 | 260 | ₹1,93,700 |
| S-HNI (Min) | 14 | 280 | ₹2,08,600 |
| S-HNI (Max) | 67 | 1,340 | ₹9,98,300 |
| B-HNI (Min) | 68 | 1,360 | ₹10,13,200 |
Affle IPO raises ₹206.55 crore from anchor investors. Affle IPO Anchor bid date is July 26, 2019.
📝 Anchor Investors Letter (PDF)
| Bid Date | Fri, Jul 26, 2019 |
| Shares Offered | 27,72,483 |
| Anchor Portion (₹ Cr.) | 206.55 |
| Anchor lock-in period end date for 50% shares (30 Days) | Wed, Sep 4, 2019 |
| Anchor lock-in period end date for remaining shares (90 Days) | Sun, Nov 3, 2019 |
Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.
The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.
The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.
Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.
The competitive strengths of the company are:
1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base
| Period Ended |
|---|
| Amount in ₹ Crore |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding the working capital requirements of the Company | 68.94 |
| 2 | General corporate purposes | 15.28 |
The Affle IPO is subscribed 86.48 times on July 31, 2019 6:49:02 PM (Day 3). The public issue subscribed 10.94 times in the retail category, 55.31 times in the QIB category, and 198.69 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB | 55.31 | 18,35,713 | 10,15,25,100 |
| NII | 198.69 | 9,25,385 | 18,38,68,980 |
| Retail | 10.94 | 6,16,923 | 67,51,940 |
| Total | 86.48 | 33,78,021 | 29,21,46,020 |
QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Payment to the BRLMs (including brokerage and selling commission) | 15.08 |
| 2 | Processing fees to Bankers to the Offer, SCSBs and to the Sponsor Bank, brokerage, selling commission and bidding charges for the SCSBs, Members of the Syndicate, Registered Brokers, RTAs and CDPs, as applicable | 0.78 |
| 3 | Fees payable to the Registrar to the Offer | 0.15 |
| 4 | Listing fees, SEBI filing fees, book building software fees and other regulatory expenses | 1.74 |
| 5 | Printing and stationery expenses | 1.63 |
| 6 | Advertising and marketing for the Offer | 0.68 |
| 7 | Fees payable to legal counsel | 3.91 |
| 8 | Miscellaneous | 5.53 |
| Price Details | BSE | NSE |
|---|---|---|
| Final Issue Price | ₹745.00 | ₹745.00 |
| Open | ₹929.90 | ₹926.00 |
| Low | ₹751.05 | ₹750.00 |
| High | ₹958.30 | ₹958.70 |
| Last Trade | ₹875.10 | ₹873.65 |
Lead Manager Reports
Affle IPO is a main-board IPO of 61,61,073 equity shares of the face value of ₹10 aggregating up to ₹459 Crores. The issue is priced at ₹745 per share. The minimum order quantity is 20.
The IPO opens on Mon, Jul 29, 2019, and closes on Wed, Jul 31, 2019.
Kfin Technologies Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Affle IPO using UPI as a payment gateway. Zerodha customers can apply in Affle IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Affle IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Affle IPO opens on Mon, Jul 29, 2019 and closes on Wed, Jul 31, 2019.
Affle IPO lot size is 20, and the minimum amount required for application is ₹14,900.
You can apply in Affle IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Affle IPO will be done on Monday, August 5, 2019, and the allotted shares will be credited to your demat account by Wed, Aug 7, 2019. Check the Affle IPO allotment status.
The Affle IPO listing date is on Thu, Aug 8, 2019.
