Fixed Price IPO | ₹6 Cr | Listed at BSE SME | Tue, Aug 21, 2018 - Thu, Aug 30, 2018
Add-Shop Promotions IPO is a fixed price issue of ₹6.23 crores. The issue is entirely a fresh issue of 0.24 crore shares of ₹6.23 crore.
Add-Shop Promotions IPO bidding started from Aug 21, 2018 and ended on Aug 30, 2018. The allotment for Add-Shop Promotions IPO was finalized on Sep 5, 2018. The shares got listed on BSE SME on Sep 10, 2018.
Add-Shop Promotions IPO price is ₹26 per share. The lot size for an application is 4,000. The minimum amount of investment required by an individual investor (retail) is ₹1,04,000 (4000 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (8,000 shares), amounting to ₹2,08,000.
Fedex Securities Pvt.Ltd. is the book running lead manager and Cameo Corporate Services Ltd. is the registrar of the issue. The Market Maker of the company is Guiness Securities Ltd..
Refer to Add-Shop Promotions IPO RHP for detailed Information.
IPO Open
Tue, Aug 21, 2018
IPO Close
Thu, Aug 30, 2018
Issue Price
₹26 per share
Market Cap (Pre-IPO)
₹16.83 Cr
| IPO Date | 21 to 30 Aug, 2018 |
| Listed on | Mon, Sep 10, 2018 |
| Face Value | ₹10 per share |
| Issue Price | ₹26 per share |
| Lot Size | 4,000 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Fixed Price IPO |
| Listing At | BSE SME |
| Total Issue Size | 23,96,000 shares (agg. up to ₹6 Cr) |
| Reserved for Market Maker | 1,32,000 shares Guiness Securities Ltd. (agg. up to ₹0.3432 Cr) |
| Fresh Issue (Ex Market Maker) | 22,64,000 shares (agg. up to ₹6 Cr) |
| Net Offered to Public | 22,64,000 shares (agg. up to ₹6 Cr) |
| Share Holding Pre Issue | 40,78,125 shares |
| Share Holding Post Issue | 64,74,125 shares |
| BSE Script Code | 541865 |
| ISIN | INE01B501018 |
Add-Shop Promotions IPO comprises a total issue size of 23,96,000 shares. The net offer to the public is 22,64,000 shares, after excluding 1,32,000 shares allotted on a firm basis. Of the Net offer 11,32,000 (50.00%) allocated to NII 11,32,000 (50.00%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| NII (HNI) Shares Offered | 11,32,000 | 50.00% | 47.25% |
| Retail Shares Offered | 11,32,000 | 50.00% | 47.25% |
| Firm Reservations | |||
| Market Maker Shares Offered | 1,32,000 | 5.51% | |
| Total Shares Offered | 23,96,000 | 100.00% | 100.00% |
Investors can bid for a minimum of 4,000 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 4,000 | ₹1,04,000 |
| Retail (Max) | 1 | 4,000 | ₹1,04,000 |
| HNI (Min) | 2 | 8,000 | ₹2,08,000 |
Incorporated in 2013, Gujarat based Add-Shop Promotions Limited is a company engaged in the business of marketing and distribution of ayurvedic, food supplements, agricultural products, animal feed supplement and personal care products under the brand name "Add-Shop Promotions".
The company supplies products manufactured by select manufacturers under its brand to retailers and wholesalers. It procures the finished products from certified manufacturers and markets it through various intermediaries and sales agents.
Add-shop has tied up with Marss Herbal (India), a manufacturer of herbal and natural use products. The company supplies the manufactured products under "ADD-Shop" brand.
To penetrate major markets, Add-shop has entered into an agreement with various collecting and forwarding agents (C&F's) like Panchlingeshwara Enterprises, in Karnataka., Just Need United Trading, Maharashtra, and Good Life Enterprises Telangana.
The Company's total revenue as restated for the three months ended June 2018 and for the Financial year 2018, 2017 and 2016 was Rs.381.41 lakhs, Rs.1254.90 lakhs, Rs. 455.41 lakhs and Rs.192.67 lakhs, respectively.
The profit/loss after tax as restated for the three months ended June 2018 and Financial Year 2018, 2017 and 2016 was Rs. 16.37 lakhs, Rs. 22.96 lakhs, 14.69 lakhs, and Rs. (0.38) lakhs, respectively.
The company has 16 permanent employees on its payroll.
| Period Ended |
|---|
| Amount in ₹ Crore |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Setting up of herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products at Village Padawala, Taluka Kotdasangani, District Rajkot (“Project”); | 2.09 |
| 2 | Brand Building and Advertisement | 0.45 |
| 3 | Working Capital Requirements | 1.69 |
| 4 | General Corporate Purposes | 1.50 |
The Add-Shop Promotions IPO is subscribed 1.31 times on August 30, 2018 6:30:00 PM (Day 7). The public issue subscribed 0.98 times in the retail category, [.] times in the QIB category, and 1.64 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for |
|---|---|---|---|
| NII* | 1.64 | 11,32,000 | 18,56,000 |
| Retail | 0.98 | 11,32,000 | 11,12,000 |
| Total | 1.31 | 22,64,000 | 29,68,000 |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Payment to Merchant Banker including expenses towards printing, advertising, and payment to other intermediaries such as Registrars, Bankers etc. | 0.30 |
| 2 | Regulatory fees and other expenses | 0.14 |
| 3 | Marketing and other expenses | 0.07 |
| Price Details | BSE SME |
|---|---|
| Final Issue Price | ₹26.00 |
| Open | ₹28.20 |
| Low | ₹28.05 |
| High | ₹29.00 |
| Last Trade | ₹28.70 |
Lead Manager Reports
Add-Shop Promotions IPO is a SME IPO of 23,96,000 equity shares of the face value of ₹10 aggregating up to ₹6 Crores. The issue is priced at ₹26 per share. The minimum order quantity is 4000.
The IPO opens on Tue, Aug 21, 2018, and closes on Thu, Aug 30, 2018.
Cameo Corporate Services Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.
Zerodha customers can apply online in Add-Shop Promotions IPO using UPI as a payment gateway. Zerodha customers can apply in Add-Shop Promotions IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Add-Shop Promotions IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Add-Shop Promotions IPO opens on Tue, Aug 21, 2018 and closes on Thu, Aug 30, 2018.
Add-Shop Promotions IPO lot size is 4000, and the minimum amount required for application is ₹1,04,000.
You can apply in Add-Shop Promotions IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Add-Shop Promotions IPO will be done on Wednesday, September 5, 2018, and the allotted shares will be credited to your demat account by Fri, Sep 7, 2018. Check the Add-Shop Promotions IPO allotment status.
The Add-Shop Promotions IPO listing date is on Mon, Sep 10, 2018.
