Bookbuilding IPO | ₹51 Cr | Listed at BSE SME | Fri, Jun 27, 2025 - Tue, Jul 1, 2025
Adcounty Media IPO is a book build issue of ₹50.69 crores. The issue is entirely a fresh issue of 0.60 crore shares of ₹50.69 crore.
Adcounty Media IPO bidding started from Jun 27, 2025 and ended on Jul 1, 2025. The allotment for Adcounty Media IPO was finalized on Jul 2, 2025. The shares got listed on BSE SME on Jul 4, 2025.
Adcounty Media IPO price band is set at ₹85 per share. The lot size for an application is 1,600. The minimum amount of investment required by an retail is ₹1,36,000 (1600 shares) (based on upper price). The minimum lot size for investment in HNI is 2 lots (3,200 shares), amounting to ₹2,72,000.
Narnolia Financial Services Ltd. is the book running lead manager and Skyline Financial Services Pvt.Ltd. is the registrar of the issue. The Market Maker of the company is Prabhat Financial Services Ltd..
Refer to Adcounty Media IPO RHP for detailed Information.
IPO Open
Fri, Jun 27, 2025
IPO Close
Tue, Jul 1, 2025
Issue Price
₹85 per share
Market Cap (Pre-IPO)
₹191.26 Cr
| IPO Date | 27 Jun to 1 Jul, 2025 |
| Listed on | Fri, Jul 4, 2025 |
| Face Value | ₹10 per share |
| Price Band | ₹80 to ₹85 |
| Issue Price | ₹85 per share |
| Lot Size | 1,600 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Total Issue Size | 59,63,200 shares (agg. up to ₹51 Cr) |
| Reserved for Market Maker | 3,36,000 shares Prabhat Financial Services Ltd. (agg. up to ₹3 Cr) |
| Fresh Issue (Ex Market Maker) | 56,27,200 shares (agg. up to ₹48 Cr) |
| Net Offered to Public | 56,27,200 shares (agg. up to ₹48 Cr) |
| Share Holding Pre Issue | 1,65,38,000 shares |
| Share Holding Post Issue | 2,25,01,200 shares |
| BSE Script Code | 544435 |
| ISIN | INE0W1601012 |
Adcounty Media IPO comprises a total issue size of 59,63,200 shares. The net offer to the public is 56,27,200 shares, after excluding 3,36,000 shares allotted on a firm basis. Of the Net offer 28,11,200 (49.96%) are allocated to QIB, 8,44,800 (15.01%) allocated to NII 19,71,200 (35.03%) allocated to RII.
| Investor Category | Shares Offered | % of Net Issue | % of Total Issue |
|---|---|---|---|
| QIB Shares Offered | 28,11,200 | 49.96% | 47.14% |
| − Anchor Investor Shares Offered | 16,86,400 | 28.28% | |
| − QIB (Ex. Anchor) Shares Offered | 11,24,800 | 18.86% | |
| NII (HNI) Shares Offered | 8,44,800 | 15.01% | 14.17% |
| Retail Shares Offered | 19,71,200 | 35.03% | 33.06% |
| Firm Reservations | |||
| Market Maker Shares Offered | 3,36,000 | 5.63% | |
| Total Shares Offered | 59,63,200 | 100.00% | 100.00% |
Investors can bid for a minimum of 1,600 shares and in multiples thereof.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | ₹1,36,000 |
| Retail (Max) | 1 | 1,600 | ₹1,36,000 |
| HNI (Min) | 2 | 3,200 | ₹2,72,000 |
Adcounty Media IPO raises ₹14.33 crore from anchor investors. Adcounty Media IPO Anchor bid date is June 26, 2025.
📝 Anchor Investors Letter (PDF)
| Bid Date | Thu, Jun 26, 2025 |
| Shares Offered | 16,86,400 |
| Anchor Portion (₹ Cr.) | 14.33 |
| Anchor lock-in period end date for 50% shares (30 Days) | Sun, Aug 3, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | Sun, Oct 5, 2025 |
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Competitive Strengths:
Adcounty Media India Ltd.'s revenue increased by 61% and profit after tax (PAT) rose by 66% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Total Income | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| EBITDA | 18.25 | 10.80 | 10.40 |
| NET Worth | 37.90 | 20.27 | 11.92 |
| Reserves and Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowing | 0.29 | ||
| Amount in ₹ Crore | |||
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | To meet out the Capital Expenditure requirements of the Company. | 14.00 |
| 2 | To meet out the Working Capital requirements of the Company. | 25.00 |
| 3 | Unidentified Acquisition of the Company and General Corporate Purposes. | 9.15 |
| KPI | Mar 31, 2025 |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| RoNW | 47.28% |
| PAT Margin | 19.96% |
| EBITDA Margin | 26.49% |
| Price to Book Value | 3.71 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (₹) | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
| Promoter Holding | 89.14% | 65.51% |
| Market Cap | ₹191.26 Cr. |
The Adcounty Media India IPO is subscribed 273.08 times on July 1, 2025 5:04:40 PM (Day 3). The public issue subscribed 229.37 times in the retail category, 137.33 times in the QIB category, and 555.79 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) | Shares Offered | Shares bid for | Total Application |
|---|---|---|---|---|
| QIB | 137.33 | 11,24,800 | 15,44,73,600 | 0 |
| NII* | 555.79 | 8,44,800 | 46,95,34,400 | 0 |
| Retail | 229.37 | 19,71,200 | 45,21,39,200 | 0 |
| Total | 273.08 | 39,40,800 | 1,07,61,47,200 | 3,07,915 |
Total Application : 3,07,915
*Market Maker portion is not included to NII/HNI.
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead manager(s) fees including underwriting commission. | 1.77 |
| 2 | Brokerage, selling commission and upload fees. | 0.07 |
| 3 | Registrars to the issue | 0.04 |
| 4 | Legal Advisors | 0.03 |
| 5 | Advertising and marketing expenses | 0.06 |
| 6 | Printing and distribution expense | 0.02 |
| 7 | Regulators including stock exchanges | 0.10 |
| 8 | Others, if any | 0.44 |
| Price Details | BSE SME |
|---|---|
| Final Issue Price | ₹85.00 |
| Open | ₹130.00 |
| Low | ₹123.50 |
| High | ₹136.50 |
| Last Trade | ₹136.50 |
Lead Manager Reports
Adcounty Media IPO is a SME IPO of 59,63,200 equity shares of the face value of ₹10 aggregating up to ₹51 Crores. The issue is priced at ₹85 per share. The minimum order quantity is 1600.
The IPO opens on Fri, Jun 27, 2025, and closes on Tue, Jul 1, 2025.
Skyline Financial Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.
Zerodha customers can apply online in Adcounty Media IPO using UPI as a payment gateway. Zerodha customers can apply in Adcounty Media IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Adcounty Media IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Adcounty Media IPO opens on Fri, Jun 27, 2025 and closes on Tue, Jul 1, 2025.
Adcounty Media IPO lot size is 1600, and the minimum amount required for application is ₹1,36,000.
You can apply in Adcounty Media IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Adcounty Media IPO will be done on Wednesday, July 2, 2025, and the allotted shares will be credited to your demat account by Fri, Jul 4, 2025. Check the Adcounty Media IPO allotment status.
The Adcounty Media IPO listing date is on Fri, Jul 4, 2025.
