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Adcounty Media IPO is a book build issue of ₹50.69 crores. The issue is entirely a fresh issue of 0.60 crore shares of ₹50.69 crore.
Adcounty Media IPO bidding started from Jun 27, 2025 and ended on Jul 1, 2025. The allotment for Adcounty Media IPO was finalized on Jul 2, 2025. The shares got listed on BSE SME on Jul 4, 2025.
Adcounty Media IPO price band is set at ₹85.00 per share . The lot size for an application is 1,600. The minimum amount of investment required by an retail is ₹1,28,000 (1600 shares). The minimum lot size investment for HNI is 2 lots (3,200 shares), amounting to ₹2,72,000.
Narnolia Financial Services Ltd. is the book running lead manager and Skyline Financial Services Pvt.Ltd. is the registrar of the issue. The market maker of the company is Prabhat Financial Services Ltd..
Refer to Adcounty Media IPO RHP for detailed Information.
| IPO Date | June 27, 2025 to July 1, 2025 |
| Listing Date | July 4, 2025 |
| Face Value | ₹10 per share |
| Issue Price Band | ₹80 to ₹85 per share |
| Issue Price Final | ₹85 per share |
| Lot Size | 1,600 Shares |
| Sale Type | Fresh Capital |
| Total Issue Size | 59,63,200 shares (aggregating up to ₹50.69 Cr) |
| Reserved for Market Maker | 3,36,000 shares Prabhat Financial Services Ltd. (aggregating up to ₹2.86 Cr) |
| Net Offered to Public | 56,27,200 shares (aggregating up to ₹47.83 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Share Holding Pre Issue | 1,65,38,000 shares |
| Share Holding Post Issue | 2,25,01,200 shares |
Adcounty Media IPO offers total 59,63,200 shares. Out of which 28,11,200 (47.14%) allocated to QIB, 11,24,800 (18.86%) allocated to QIB (Ex- Anchor), 8,44,800 (14.17%) allocated to NII, 19,71,200 (33.06%) allocated to RII and 16,86,400 (28.28%) allocated to Anchor investors.
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 3,36,000 (5.63%) |
| QIB Shares Offered | 28,11,200 (47.14%) |
| − Anchor Investor Shares Offered | 16,86,400 (28.28%) |
| − QIB (Ex. Anchor) Shares Offered | 11,24,800 (18.86%) |
| NII (HNI) Shares Offered | 8,44,800 (14.17%) |
| Retail Shares Offered | 19,71,200 (33.06%) |
| Total Shares Offered | 59,63,200 (100.00%) |
Adcounty Media IPO raises ₹14.33 crore from anchor investors. Adcounty Media IPO Anchor bid date is June 26, 2025. Adcounty Media IPO Anchor Investors list
| Bid Date | June 26, 2025 |
| Shares Offered | 16,86,400 |
| Anchor Portion Size (In Cr.) | 14.33 |
| Anchor lock-in period end date for 50% shares (30 Days) | August 3, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | October 5, 2025 |
Adcounty Media IPO opens on June 27, 2025, and closes on July 1, 2025.
| IPO Open Date | Fri, Jun 27, 2025 |
| IPO Close Date | Tue, Jul 1, 2025 |
| Tentative Allotment | Wed, Jul 2, 2025 |
| Initiation of Refunds | Thu, Jul 3, 2025 |
| Credit of Shares to Demat | Fri, Jul 4, 2025 |
| Tentative Listing Date | Fri, Jul 4, 2025 |
| Cut-off time for UPI mandate confirmation | 5 PM on Tue, Jul 1, 2025 |
Investors can bid for a minimum of 1,600 shares and in multiples thereof. The following table depicts the minimum and maximum investment by Individual Investors (Retail) and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | ₹1,36,000 |
| Retail (Max) | 1 | 1,600 | ₹1,36,000 |
| HNI (Min) | 2 | 3,200 | ₹2,72,000 |
Note : The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Competitive Strengths:
Adcounty Media India Limited's revenue increased by 61% and profit after tax (PAT) rose by 66% between the financial year ending with March 31, 2025 and March 31, 2024.
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 47.92 | 29.51 | 26.84 |
| Total Income | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| EBITDA | 18.25 | 10.80 | 10.40 |
| Net Worth | 37.90 | 20.27 | 11.92 |
| Reserves and Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowing | 0.29 | ||
| Amount in ₹ Crore | |||
The market capitalization of Adcounty Media IPO is ₹191.26 Cr.
KPI as of Mon, Mar 31, 2025.
| KPI | Values |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| RoNW | 47.28% |
| PAT Margin | 19.96% |
| EBITDA Margin | 26.49% |
| Price to Book Value | 3.71 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS Rs | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
The Company Adcounty Media IPO proposes to utilise the Net Proceeds from the Issue towards the following objects:
| S.No. | Objects of the Issue | Expected Amount (₹ in crores) |
|---|---|---|
| 1 | To meet out the Capital Expenditure requirements of the Company. | 14.00 |
| 2 | To meet out the Working Capital requirements of the Company. | 25.00 |
| 3 | Unidentified Acquisition of the Company and General Corporate Purposes. | 9.15 |
[Dilip Davda] AMIL is a BrandTech company focusing on providing end-to-end brand solutions. The company also operates multiple websites across various verticals. It posted growth in its top and bottom lines for the reported periods. Based on its recent financial data, the issue appears fully priced. Well-informed investors may park funds for medium to long term. Read detail review...
| Listing Date | July 4, 2025 |
| BSE Script Code | 544435 |
| NSE Symbol | |
| ISIN | INE0W1601012 |
| Final Issue Price | ₹85 per share |
| BSE Listing Group | M |
| Price Details | BSE SME |
|---|---|
| Final Issue Price | ₹85.00 |
| Open | ₹130.00 |
| Low | ₹123.50 |
| High | ₹136.50 |
| Last Trade | ₹136.50 |
Adcounty Media India Ltd.
First Floor, D-41, Patrakar Colony,
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park,
Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/
Skyline Financial Services Pvt.Ltd.
Phone: 02228511022
Email: compliances@skylinerta.com
Website: https://www.skylinerta.com/ipo.php
Adcounty Media IPO is a SME IPO of 59,63,200 equity shares of the face value of ₹10 aggregating up to ₹50.69 Crores. The issue is priced at ₹85 per share. The minimum order quantity is 1600.
The IPO opens on June 27, 2025, and closes on July 1, 2025.
Skyline Financial Services Pvt.Ltd. is the registrar for the IPO. The shares are proposed to be listed on BSE SME.
Zerodha customers can apply online in Adcounty Media IPO using UPI as a payment gateway. Zerodha customers can apply in Adcounty Media IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Adcounty Media IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Adcounty Media IPO opens on June 27, 2025 and closes on July 1, 2025.
Adcounty Media IPO lot size is 1600, and the minimum amount required for application is ₹1,36,000.
You can apply in Adcounty Media IPO online using either UPI or ASBA as a payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO Application is offered by brokers who don't offer banking services. Read more detail about applying IPO online through Zerodha, Upstox, 5Paisa, Nuvama, HDFC Bank, and SBI Bank.
The finalization of Basis of Allotment for Adcounty Media IPO will be done on Wednesday, July 2, 2025, and the allotted shares will be credited to your demat account by Friday, July 4, 2025. Check the Adcounty Media IPO allotment status.
The Adcounty Media IPO listing date is on Friday, July 4, 2025.
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