Why Zerodha brokerage is less?

Zerodha is an online stock broker offering almost all of its services online by leveraging the latest computer technology and the internet. Zerodha does volume business with a highly scale-able online trading platform. This makes it possible for Zerodha to offer trading at an ultra-low-cost.

Zerodha doesn't have branch offices, doesn't spend money on advertising campaigns and doesn't offer services like research and advisory.

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