Upstox and Zerodha offer similar products and services, charge the same brokerage and both have an excellent trading platform.
Upstox Vs Zerodha Difference
- Zerodha has strong management and consistent business strategy since 2010. Upstox management and business strategy change frequently.
- Upstox offers integration to 3rd party trading platforms like Dartstock, Fox Trader and NEST Trader. Zerodha only offers Kite as a trading platform.
- Customer of Upstox has to buy a mandatory prepaid plan of minimum Rs 249 (Rs 400 brokerage credit). If you only want to trade equity delivery, which is brokerage free, you still have to buy a prepaid plan. Zerodha doesn't have any mandatory prepaid plan.
- Upstox offers priority brokerage plan (at Rs 30 per trade) which has up to 25x leverage on Intraday, Futures & Options. Zerodha has one simple plan for all customers.
- Zerodha has much stronger focus and investment in technology which results in a better trading platform, trading tools and customer support.
- Zerodha has self-serving support portals, forums, q&a and education initiatives like varsity.
Upstox Vs Zerodha Similarities
- Online trading available at BSE, NSE and MCX.
- Invest in direct mutual funds.
- Brokerage free equity delivery trades.
- Flat Rs 20 per trade brokerage for intraday and F&O.
- Excellent trading platforms.
- Customer-friendly and transparent business model.
- No research reports, tips or recommendations.
- No relationship managers.
Conclusion
Zerodha is better than Upstox because of its strong focus on technology, clarity in business strategies, strong management and a very trusted pool of employees.
