Zerodha is better than ICICI Direct in the following ways:
- Zerodha has a superior trading platform.
- Zerodha has much simpler and transparent pricing.
- Zerodha offers brokerage-free equity and mutual fund investment. ICICI Direct charges 0.29% brokerage for equity delivery.
- Zerodha call and trade charges are Rs 20 per trade while ICICI Direct charges Rs 50.
- Zerodha doesn't charge any subscription fee. ICICI Direct charges subscription fees in the prime plan.
ICICI Direct is better than Zerodha in the following ways:
- ICICI Direct offers a 3-in-1 account which makes trading convenient. Zerodha offers only trading and demat accounts.
- ICICI Direct offers free stock tips, research and advisory services. Zerodha doesn't provide advisory.
- ICICI Direct offers free account opening while Zerodha charges Rs 200.
- ICICI Direct offers instant availability of part of funds in the trading account when you sell shares.
- ICICI Direct offers margin funding while Zerodha doesn't offer it.
- ICICI Direct provides local support through the branch. Zerodha is an online broker with no branches.
- ICICI Direct provides a relationship manager (RM) which Zerodha doesn't provide.
- ICICI Direct is backed by ICICI Group, a leading financial group in India.
