How to buy direct mutual fund through ICICIDirect?

ICICI Direct doesn't offer direct mutual funds. They only offer regular mutual funds. The direct mutual funds earn 1% to 2% additional yearly as AMC doesn't have to pay commission to the agents like ICICI Direct.

You could buy direct mutual funds in two ways:

1. Open an account with a broker who offers them (i.e. Zerodha, Upstox or 5paisa)
2. Buy direct mutual funds from the AMC website i.e. Kotak, Reliance Nippon. You can hold these MFs in your ICICI Demat account.