ICICIdirect Vs Zerodha (Compare ICICIdirect and Zerodha)

Zerodha is better than ICICI Direct in the following ways:

• Zerodha has a superior trading platform.
• Zerodha has much simpler and transparent pricing.
• Zerodha offers brokerage-free equity and mutual fund investment. ICICI Direct charges 0.29% brokerage for equity delivery.
• Zerodha call and trade charges are Rs 20 per trade while ICICI Direct charges Rs 50.
• Zerodha doesn't charge any subscription fee. ICICI Direct charges subscription fees in the prime plan.

ICICI Direct is better than Zerodha in the following ways:

• ICICI Direct offers a 3-in-1 account which makes trading convenient. Zerodha offers only trading and demat accounts.
• ICICI Direct offers free stock tips, research and advisory services. Zerodha doesn't provide advisory.
• ICICI Direct offers free account opening while Zerodha charges Rs 200.
• ICICI Direct offers instant availability of part of funds in the trading account when you sell shares.
• ICICI Direct offers margin funding while Zerodha doesn't offer it.
• ICICI Direct provides local support through the branch. Zerodha is an online broker with no branches.
• ICICI Direct provides a relationship manager (RM) which Zerodha doesn't provide.
• ICICI Direct is backed by ICICI Group, a leading financial group in India.

Zerodha and ICICIdirect are different types of brokers. Zerodha is an online discount broker offering only online trading services whereas; ICICIdirect is a full-service broker offering a wide range of products including trading, research, and advisory services.

Zerodha and ICICIdirect both are stock brokers but they offer different kinds of services. Zerodha is an online flat fee broker offering stocks and mutual funds. ICICIdirect is a full-service broker that provides a range of online and offline services including research, PMS, IPO, Insurance, Mutual Funds.

Zerodha is suitable for investors who can manage to trade on their while, ICICIdirect is for traders that need hand-holding and assistance for trading.

Zerodha is better than ICICIdirect for the following points:

• India's No.1 discount broker.
• Simple and flat brokerage model for all.
• Low-cost brokerage services.
• Offers brokerage-free Equity delivery trading. ICICIdirect charge 0.29%.
• Technologically advanced and robust trading platforms.
• No monthly/yearly subscription fees. ICICIdirect charges a yearly subscription fee for some plans.

ICICIdirect is better than Zerodha on the following grounds:

• 3-in-1 Account (Bank, Trading and Demat Account). Zerodha doesn't offer a bank account.
• Free research and advisory services.
• Personalized in-person assistance in branches or through Relationship Manager.
• Margin funding.
• Different brokerage plan options.
• Instant partial fund withdrawal on the selling of shares in Prime Plan.

ICICIdirect is a full-service broker that provides a wide range of products and services. Zerodha is India's Number 1 broker offering online trading services.

ICICIdirect and Zerodha belong to different categories of the broker. Thus, their suitability differs based on the customer trading needs. Zerodha is suitable for customers who can trade online independently. ICICIdirect is apt for beginners who need assistance for trading or are frequent F&O traders.

ICICIdirect is better than Zerodha on the following grounds:

• ICICIdirect Offers 3-in-1 Account (Bank, Trading and Demat Account). This account makes the transaction between these 3 accounts seamless and convenient.
• ICICIdirect offers a wide range of products under one umbrella - Equity, F&O, Commodity, Currency, IPO, Mutual Funds, Insurance, Corporate FD, and Loans.
• Flexi brokerage plan options are available for frequent traders.
• Online and offline trading facility through branch offices.
• Relationship manager services for in-person assistance.
• Free research and advisory services.
• Offline branch support through a network of branches.