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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About Yes Securities
Incorporated in 2013, YES Securities (YSL) is a wholly-owned subsidiary of YES Bank Limited. YSL is a full-service stockbroker registered with SEBI and is a member of NSE and BSE. The company offers broking services in Equity, Derivatives and Currency derivatives. In addition, it also provides other financial services like Mutual Funds and IPO.
YSL offers a 3-in-1 account wherein a bank savings account, a demat account and an investment account is opened at once and linked to each other. This h...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, Yes Securities is a Full Service Broker. It offers trading at BSE, NSE. It has 52 branches across India.
| ICICIdirect | Yes Securities | |
|---|---|---|
| Type of Broker | Full Service Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE |
| Year of Incorporation | 2000 | 2013 |
| Number of Branches | 154 | 52 |
ICICIdirect trading account opening charges is Rs 0 (Free) while Yes Securities account opening changes is Rs 999. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Yes Securities Demat Account AMC Charges is Rs 500.
| ICICIdirect | Yes Securities | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 999 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 500 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Yes Securities brokerage charges for equity is 0.45% and intraday is 0.05%(both Sides).
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Yes Securities INVEST Value Plan |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | 0.45% |
| Equity Intraday | 0.029% | 0.05%(both Sides) |
| Equity Futures | 0.029% | 0.05% | Intraday - 0.02% |
| Equity Options | Rs 49 per lot | Rs 75 per lot | Intraday - Rs 25 per lot |
| Currency Futures | Rs 20 per order | 0.05% | Intraday - 0.02% |
| Currency Options | Rs 20 per order | Rs 75 per lot | Intraday - Rs 25 per lot |
| Commodity Futures | Rs 20 per order | NA |
| Commodity Options | Rs 20 per order | NA |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Account Type | Prime Plan - 299 | INVEST Advantage Plan (₹5 to ₹25 Lakhs Turnover) |
| Fixed Charges | Rs 299 yearly | |
| Equity Delivery | 0.25% | 0.40% |
| Equity Intraday | 0.025% | 0.04% |
| Equity Futures | 0.025% | 0.04% | Intraday - 0.02% |
| Equity Options | Rs 49 per lot | Rs 70 per lot | Intraday - Rs 25 per lot |
| Currency Futures | Rs 20 per order | 0.04% | Intraday - 0.02% |
| Currency Options | Rs 20 per order | Rs 70 per lot | Intraday - Rs 25 per lot |
| Commodity Futures | Rs 20 per lot | NA |
| Commodity Options | Rs 20 per lot | NA |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Account Type | Prime Plan - 9999 | INVEST Value Plan |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | 0.45% |
| Equity Intraday | 0.007% | 0.05%(both Sides) |
| Equity Futures | 0.007% | 0.05% | Intraday - 0.02% |
| Equity Options | Rs 9 per lot | Rs 75 per lot | Intraday - Rs 25 per lot |
| Currency Futures | Rs 20 per order | 0.05% | Intraday - 0.02% |
| Currency Options | Rs 20 per order | Rs 75 per lot | Intraday - Rs 25 per lot |
| Commodity Futures | Rs 20 per lot | NA |
| Commodity Options | Rs 20 per lot | NA |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 25 or 2.5% of Trade Value whichever is lower |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Additional Rs 25 per executed order |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Yes Securities margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Yes Securities | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Yes Securities offers YesInvest (Website), Yes Trader (Mobile App) trading software.
| ICICIdirect | Yes Securities | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading | |  |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | YesInvest (Website), Yes Trader (Mobile App) |
| Intraday Square-off Time | 3:15 PM | |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 484 customer reviews whereas Yes Securities is rated of 5 based on 5 customer reviews.
| ICICIdirect | Yes Securities | |
|---|---|---|
484 Customer Reviews  | 5 Customer Reviews | |
| Fees |  |  |
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| Trading Platform |  |  |
| Customer Service | |  |
| Research Capabilities |  |  |
| Overall Rating |  | |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | Yes Securities is Rated 2.2 / 5 based on 5 customer reviews |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | Yes Securities | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Yes Securities | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
