About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev... 
About Yes Securities
Incorporated in 2013, YES Securities (YSL) is a wholly-owned subsidiary of YES Bank Limited. YSL is a full-service stockbroker registered with SEBI and is a member of NSE and BSE. The company offers broking services in Equity, Derivatives and Currency derivatives. In addition, it also provides other financial services like Mutual Funds and IPO.
YSL offers a 3-in-1 account wherein a bank savings a...
Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India. Incorporated in 2013, Yes Securities is a Full Service Broker. It offers trading at BSE, NSE. It has 52 branches across India.
| Alice Blue | Yes Securities | |
|---|---|---|
| Type of Broker | Discount Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE |
| Year of Incorporation | 2006 | 2013 |
| Number of Branches | 25 | 52 |
| Open Alice Blue Account |
Alice Blue trading account opening charges is Rs 0 while Yes Securities account opening changes is Rs 999. Alice Blue Demat Account AMC Charges is Rs 0 and Yes Securities Demat Account AMC Charges is Rs 500.
| Alice Blue | Yes Securities | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 | Rs 999 |
| Trading Account AMC Charges | Rs 0 | Rs 0 |
| Demat Account Opening Charges | Rs 0 | Rs 0 |
| Demat Account AMC Charges | Rs 0 | Rs 500 |
Alice Blue Brokerage Charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower whereas Yes Securities brokerage charges for equity is 0.45% and Intraday is 0.05%(both Sides).
| Account Type | Alice Blue Flat Rs 20 | Yes Securities INVEST Value Plan |
|---|---|---|
| Fixed Charges | ||
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | 0.45% |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | 0.05%(both Sides) |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | 0.05% | Intraday - 0.02% |
| Equity Options | Rs 20 per order | Rs 75 per lot | Intraday - Rs 25 per lot |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | 0.05% | Intraday - 0.02% |
| Currency Options | Rs 20 per order | Rs 75 per lot | Intraday - Rs 25 per lot |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | NA |
| Commodity Options | Rs 20 per order | NA |
| Special Offer | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Alice Blue | Yes Securities | |
|---|---|---|
| Account Type | Flat Rs 20 | INVEST Advantage Plan (₹5 to ₹25 Lakhs Turnover) |
| Fixed Charges | ||
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | 0.40% |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | 0.04% |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | 0.04% | Intraday - 0.02% |
| Equity Options | Rs 20 per order | Rs 70 per lot | Intraday - Rs 25 per lot |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | 0.04% | Intraday - 0.02% |
| Currency Options | Rs 20 per order | Rs 70 per lot | Intraday - Rs 25 per lot |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | NA |
| Commodity Options | Rs 20 per order | NA |
| Open Alice Blue Account |
| Minimum Brokerage | Rs 20 | Rs 25 or 2.5% of Trade Value whichever is lower |
| Other Charges | ||
| Call & Trade Charges | Rs 50 per executed order | Additional Rs 25 per executed order |
| Open Alice Blue Account |
Alice Blue margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Yes Securities margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Alice Blue | Yes Securities | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered Alice Blue include ANT, 1lyOption. Yes Securities offers YesInvest (Website), Yes Trader (Mobile App) trading software.
| Alice Blue | Yes Securities | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ANT, 1lyOption | YesInvest (Website), Yes Trader (Mobile App) |
| Intraday Square-off Time | Equity: 3:15 PM | |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Smart Alice, Equity SIP | |
| Open Alice Blue Account |
Alice Blue is rated of 5 based on 40 customer reviews whereas Yes Securities is rated of 5 based on 5 customer reviews.
| Alice Blue | Yes Securities | |
|---|---|---|
40 Customer Reviews  | 5 Customer Reviews | |
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| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  | |
| Broker Rating | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews | Yes Securities is Rated 2.2 / 5 based on 5 customer reviews |
| Alice Blue | Yes Securities | |
|---|---|---|
| Contact Broker | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Alice Blue | Yes Securities | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Alice Blue | Yes Securities | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| Alice Blue | Yes Securities | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Alice Blue | Yes Securities | |
|---|---|---|
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| Reviews | ||
| Promo / Offers | Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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| Open Alice Blue Account |
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