About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About Tradingo
Tradingo is an online trading platform, powered by Swastika Investmart Limited (SEBI Reg. No. : INZ000192732), a traditional brokerage company and financial service provider since 1992. Tradingo is a discount broker that offers transparent and affordable brokerage services to customers who want to trade in the Indian stock market. They allow people to trade online with the help of a broker, ensuri...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2016, Tradingo is a Discount Broker. It offers trading at NSE, BSE, MCX and NCDEX. It has branches across India.
| ICICIdirect | Tradingo | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | NSE, BSE, MCX and NCDEX |
| Year of Incorporation | 2000 | 2016 |
| Number of Branches | 154 | |
ICICIdirect trading account opening charges is Rs 0 (Free) while Tradingo account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Tradingo Demat Account AMC Charges is Rs 250 +GST (From 2nd Year).
| ICICIdirect | Tradingo | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 250 +GST (From 2nd Year) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Tradingo brokerage charges for equity is Rs 20 per trade or 2.5% (whichever is lower) and intraday is Rs 20 per trade or 0.05% (whichever is lower).
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Tradingo Discount Broking Plan |
|---|---|---|
| Fixed Charges | NA | Nil |
| Equity Delivery | 0.29% | Rs 20 per trade or 2.5% (whichever is lower) |
| Equity Intraday | 0.029% | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Futures | 0.029% | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Options | Rs 49 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Tradingo | |
|---|---|---|
| Account Type | Prime Plan - 999 | Premium Plan |
| Fixed Charges | Rs 999 one time | Nil |
| Equity Delivery | 0.22% | 0.3% of trade value |
| Equity Intraday | 0.022% | 0.03% of trade value |
| Equity Futures | 0.022% | 0.03% of trade value |
| Equity Options | Rs 49/order | Rs 30 per lot |
| Currency Futures | Rs 20 per order | 0.3% of trade value |
| Currency Options | Rs 20 per order | Rs 30 per lot |
| Commodity Futures | Rs 20/order | 0.3% of trade value |
| Commodity Options | Rs 20/order | Rs 30 per lot |
| ICICIdirect | Tradingo | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Discount Broking Plan |
| Fixed Charges | Rs 9999 one time | Nil |
| Equity Delivery | 0.07% | Rs 20 per trade or 2.5% (whichever is lower) |
| Equity Intraday | 0.007% | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Futures | 0.007% | Rs 20 per trade or 0.05% (whichever is lower) |
| Equity Options | Rs 9 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per lot | Rs 20 per trade or 0.05% (whichever is lower) |
| Commodity Options | Rs 20 per lot | Rs 20 per executed order |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 0 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | Real Time Trade Confirmation SMS Charges - Rs 0.25 per trade (capped to Rs. 10 per day) |
| Call & Trade Charges | Rs 50 per trade | Additional Rs 20 per executed order |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Tradingo margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Tradingo | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Tradingo offers Tradingo, Justrade trading software.
| ICICIdirect | Tradingo | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Tradingo, Justrade |
| Intraday Square-off Time | 3:15 PM | Eq: 3:15PM | Curr/Commodity: 15 Mins before market closes |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 486 customer reviews whereas Tradingo is rated of 5 based on 6 customer reviews.
| ICICIdirect | Tradingo | |
|---|---|---|
486 Customer Reviews  | 6 Customer Reviews | |
| Fees |  |  |
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| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  |  |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | Tradingo is Rated 4.0 / 5 based on 6 customer reviews |
| ICICIdirect | Tradingo | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Tradingo | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Tradingo | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | Tradingo | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Tradingo | |
|---|---|---|
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| Reviews | Tradingo is an Indore-based discount broker offering online and offline trading and investment services across Stocks, F&O, Currency, Commodity, IPO, Mutual Funds, and US Stocks. Tradingo was launched in 2016 and later became part of Swastika Investmart Ltd, a traditional stockbroker and a financial service provider with over two decades of experience in the broking industry. Tradingo is known to provide transparent, faster, and low-cost brokerage services to its customers. Tradingo offers free account opening. It has a simple pricing model with two brokerage plans to offer - (i) Discount Broking Plan (ii) Premium Plan. Tradingo charges Rs 20 per order or 2.5% (whichever is lower) on Equity Delivery trades and Rs 20 per trade or 0.05% (whichever is lower) for all other segments at BSE, NSE, and MCX under the Discount Plan. With the Premium plan, investors get access to daily free research calls, a personal relationship manager, brokerage credit, and higher exposure limits at an additional cost. | |
| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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