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ICICIdirect Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... Know more about ICICIdirect

TradeSmart Logo

About TradeSmart
TradeSmart is a Mumbai-based broker offering discount brokerage services in stock, commodity and currency trading segments. TradeSmartFintech Securities Ltd, formerly registered as VNS Finance & Capital Services Ltd; is a traditional brokerage company incorporated in 1994 to offer brokerage services to Indian Stock, Commodity & Currency market investors and traders through franchisees and sub-brokers. TradeSmart offers trading in NSE Cash, NSE F&O, NSE Currency derivatives, BSE Cash, MCX Commodi... Know more about TradeSmart

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ICICIdirect Vs TradeSmart

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, TradeSmart is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 1 branches across India.

 ICICIdirectTradeSmart
Type of BrokerFull Service BrokerDiscount Broker
Exchnage MembershipBSE, NSEBSE, NSE, MCX
Year of Incorporation20001994
Number of Branches1541
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ICICIdirect Vs TradeSmart Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while TradeSmart account opening changes is Free. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and TradeSmart Demat Account AMC Charges is Rs 300 (1st Year Free).

 ICICIdirectTradeSmart
Trading Account Opening ChargesRs 0 (Free)Free
Trading Account AMC ChargesRs 0 (Free)Rs 0
Demat Account Opening ChargesRs 0 (Free)Free
Demat Account AMC ChargesFor Individual account: Rs. 700 p.a.Rs 300 (1st Year Free)

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ICICIdirect Vs TradeSmart Brokerage

ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas TradeSmart brokerage charges for equity is Rs 15 per order and intraday is Rs 15 per order.

Account TypeICICIdirect ICICI Direct Moneysaver PlanTradeSmart Power Plan
Fixed ChargesNANA
Equity Delivery0.29%Rs 15 per order
Equity Intraday0.029%Rs 15 per order
Equity Futures0.029%Rs 15 per order
Equity OptionsRs 49 per lotRs 15 per order
Currency FuturesRs 20 per orderRs 15 per order
Currency OptionsRs 20 per orderRs 15 per order
Commodity FuturesRs 20 per orderRs 15 per order
Commodity OptionsRs 20 per orderRs 15 per order
Special Offer

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Special Offer: Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.

ICICIdirect Vs TradeSmart Brokerage Plan 2

 ICICIdirectTradeSmart
Account TypePrime Plan - 299Value Plan
Fixed ChargesRs 299 yearlyNA
Equity Delivery0.25%0.07%
Equity Intraday0.025%0.007%
Equity Futures0.025%0.007%
Equity OptionsRs 49 per lotRs 7 Per Lot
Currency FuturesRs 20 per order0.007%
Currency OptionsRs 20 per orderRs 7 Per Lot
Commodity FuturesRs 20 per lot0.007%
Commodity OptionsRs 20 per lotRs 7 Per Lot
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ICICIdirect Vs TradeSmart Brokerage Plan 3

 ICICIdirectTradeSmart
Account TypePrime Plan - 9999Power Plan
Fixed ChargesRs 9999 one timeNA
Equity Delivery0.07%Rs 15 per order
Equity Intraday0.007%Rs 15 per order
Equity Futures0.007%Rs 15 per order
Equity OptionsRs 9 per lotRs 15 per order
Currency FuturesRs 20 per orderRs 15 per order
Currency OptionsRs 20 per orderRs 15 per order
Commodity FuturesRs 20 per lotRs 15 per order
Commodity OptionsRs 20 per lotRs 15 per order
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ICICIdirect Charges Vs TradeSmart

Minimum BrokerageNo minimum brokerage (Moneysaver Plan)Rs 15 per executed order
Other ChargesDaily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99%Intraday positions (MIS, CO & BO) squared off by RMS team is charged at Rs 20 per executed order
Call & Trade ChargesRs 50 per tradeRs 20 per executed order
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ICICIdirect Vs TradeSmart Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the TradeSmart margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

 ICICIdirectTradeSmart
Equity Delivery100% of trade value (1x leverage)100% of trade value (1x leverage)
Equity IntradayUp to 20% of trade value (5x leverage)Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)100% of NRML margin (Span + Exposure) (1x leverage)100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and TradeSmart Features

The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. TradeSmart offers Mobile trading app, Desktop trading application, Browser, APIs trading software.

 ICICIdirectTradeSmart
3 in 1 AccountYesNo
Automated TradingYesYes
Margin Trading FundingYesNo
Margin Against Shares (Equity Cash)YesYes
Margin Against Shares (Equity F&O)YesYes
Trading PlatformICICI Direct.com (website), ICICI Direct Mobile AppMobile trading app, Desktop trading application, Browser, APIs
Intraday Square-off Time3:15 PMEquity (Cash, F&O): 3.10 PM, Currency: 4.45 PM, Commodity: 30 mins before closing
Trading In SME Shares Allowed?YesNo
Referral ProgramNoYes
Other FeaturesDaily, monthly and yearly free research recommendations, 100% limit in shares as margin
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ICICIdirect Vs TradeSmart Review

ICICIdirect is rated of 5 based on 484 customer reviews whereas TradeSmart is rated of 5 based on 67 customer reviews.

 ICICIdirectTradeSmart
 484 Customer Reviews    Rate ICICIdirect67 Customer Reviews    Rate TradeSmart
FeesRated 2.2 starsRated 3.8 stars
BrokerageRated 1.7 starsRated 4.4 stars
Trading PlatformRated 3.3 starsRated 3.8 stars
Customer ServiceRated 2.6 starsRated 4.0 stars
Research CapabilitiesRated 2.9 starsRated 2.7 stars
Overall RatingRated 2.3 starsRated 4.0 stars
Broker RatingICICIdirect is Rated 2.3 / 5 based on 484 customer reviewsTradeSmart is Rated 4.0 / 5 based on 67 customer reviews

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Contact Broker / Request A Call Back

 ICICIdirectTradeSmart
Contact Broker
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.

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ICICIdirect Vs TradeSmart Investment Options

 ICICIdirectTradeSmart
Stock / EquityYesYes
CommodityYesYes
IPOYesYes
Mutual FundsYesYes
Bond / NCDYesYes
DebtYesNo

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ICICIdirect Vs TradeSmart Order Type Offered

 ICICIdirectTradeSmart
Bracket OrderYesYes
Cover OrderYesYes
Buy Today Sell Tomorrow (BTST)YesNo
Sell Today Buy Tomorrow (STBT)NoNo
After Market Order (AMO)YesYes
Good Till Cancelled (GTC)YesYes
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ICICIdirect Vs TradeSmart Suitable For Investor Type

 ICICIdirectTradeSmart
Casual InvestorYesNo
Active InvestorYesYes
TraderYesYes

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ICICIdirect Vs TradeSmart - Pros and Cons

 ICICIdirectTradeSmart
Pros
  • Offers 3-in-1 account which makes seamlessand instant fund transfers between bank and trading account.
  • Wide range of investment options available under one portal.
  • Enables curation of watchlist and has 4.8 (App Store) rated mobile app.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Unlike most of the discount brokers; TradeSmart offers 2 unique brokerage plans designed in such a way that it suits every trading strategy. Switching between these plans is made very easy which offers great flexibility.
  • TSO offers to invest in Mutual Funds, Bonds and Offer For Sale (OFS). These financial instruments are not available with most discount brokers including other popular discount brokers like Zerodha and RKSV.
  • Excellent referral benefits are available. The customer receives 10% credit of the brokerage generated by the clients referred by them.
  • No minimum amount is needed to open or maintain a trading account with TSO.
  • Customer service is available through live chat on its website. This is very convenient for many customers.
  • TradeSmart has been in the stock broking industry since 1994.
  • TSO's online knowledgebase has a lot of information which is helpful for most customers.
Cons
  • Demat Account is mandatory.
  • Call and Trade is charged an extra Rs 20 per executed order.
  • Physical contract notes Rs 20 per contract note + courier charges
  • Intraday positions (MIS, CO & BO) squared off by the RMS team are charged at Rs 20.
  • 24/7 customer service is not available.
  • Doesn't provide daily market reports, free tips, news alerts and technical analysis.
  • 3-in-1 accounts are not available as the company doesn't provide banking services.
Reviews
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  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

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TradeSmart Special Offer

Flat Rs 15 per trade (FREE Account Opening)

  • Outstanding Support
  • 29+ Years of expertise
  • Advanced Order Types

This is a limited-time offer. Open Instant TradeSmart Account online and start trading today.

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