About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and...
About SAMCO
SAMCO Securities is one of India's leading investment technology companies offering a variety of securities to trade and invest in, such as stocks, Equity Derivatives, Currency Derivatives, Commodities, Mutual Funds, and IPO.
Incorporated in 2015, SAMCO is known for its ultra-low brokerage, unique margin products, and free trading software. SAMCO is also popular for offering StockBasket, a tool to invest in an expert-selected basket of stocks selected based on 25+ stock rating parameters. The c...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 0, SAMCO is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 0 branches across India.
ICICIdirect | SAMCO | |
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Type of Broker | Full Service Broker | Discount Broker |
Exchnage Membership | BSE, NSE | BSE, NSE, MCX, NCDEX |
Year of Incorporation | 2000 | 0 |
Number of Branches | 154 | 0 |
ICICIdirect trading account opening charges is Rs 0 (Free) while SAMCO account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and SAMCO Demat Account AMC Charges is Rs 400.
ICICIdirect | SAMCO | |
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Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 400 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas SAMCO brokerage charges for equity is Rs 20 per trade or 0.50% (whichever is lower) and intraday is Rs 20 per trade or 0.05% (whichever is lower).
Account Type | ICICIdirect ICICI Direct Moneysaver Plan | SAMCO Standard |
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Fixed Charges | NA | NA |
Equity Delivery | 0.29% | Rs 20 per trade or 0.50% (whichever is lower) |
Equity Intraday | 0.029% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Futures | 0.029% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Options | Rs 49 per lot | Rs 20 per trade |
Currency Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
Currency Options | Rs 20 per order | Rs 20 per trade |
Commodity Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
Commodity Options | Rs 20 per order | |
Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
ICICIdirect | SAMCO | |
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Account Type | Prime Plan - 299 | Standard |
Fixed Charges | Rs 299 yearly | NA |
Equity Delivery | 0.25% | Rs 20 per trade or 0.50% (whichever is lower) |
Equity Intraday | 0.025% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Futures | 0.025% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Options | Rs 49 per lot | Rs 20 per trade |
Currency Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
Currency Options | Rs 20 per order | Rs 20 per trade |
Commodity Futures | Rs 20 per lot | Rs 20 per trade or 0.05% (whichever is lower) |
Commodity Options | Rs 20 per lot | |
ICICIdirect | SAMCO | |
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Account Type | Prime Plan - 9999 | Standard |
Fixed Charges | Rs 9999 one time | NA |
Equity Delivery | 0.07% | Rs 20 per trade or 0.50% (whichever is lower) |
Equity Intraday | 0.007% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Futures | 0.007% | Rs 20 per trade or 0.05% (whichever is lower) |
Equity Options | Rs 9 per lot | Rs 20 per trade |
Currency Futures | Rs 20 per order | Rs 20 per trade or 0.05% (whichever is lower) |
Currency Options | Rs 20 per order | Rs 20 per trade |
Commodity Futures | Rs 20 per lot | Rs 20 per trade or 0.05% (whichever is lower) |
Commodity Options | Rs 20 per lot | |
Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | 0.5% per executed order for Equity Delivery and 0.05% per executed order for other segments |
Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
Call & Trade Charges | Rs 50 per trade | Rs 20 per executed order |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAMCO margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
ICICIdirect | SAMCO | |
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Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. SAMCO offers Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star trading software.
ICICIdirect | SAMCO | |
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3 in 1 Account | ![]() | ![]() |
Automated Trading | ![]() | ![]() |
Margin Trading Funding | ![]() | ![]() |
Margin Against Shares (Equity Cash) | ![]() | ![]() |
Margin Against Shares (Equity F&O) | ![]() | ![]() |
Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star |
Intraday Square-off Time | 3:15 PM | 3:15 PM |
Trading In SME Shares Allowed? | ![]() | ![]() |
Referral Program | ![]() | ![]() |
Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | Margin Products - CashPlus, StockPlus, and BTPT |
ICICIdirect is rated of 5 based on 484 customer reviews whereas SAMCO is rated of 5 based on 26 customer reviews.
ICICIdirect | SAMCO | |
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Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
ICICIdirect | SAMCO | |
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Stock / Equity | ![]() | ![]() |
Commodity | ![]() | ![]() |
IPO | ![]() | ![]() |
Mutual Funds | ![]() | ![]() |
Bond / NCD | ![]() | ![]() |
Debt | ![]() | ![]() |
ICICIdirect | SAMCO | |
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Bracket Order | ![]() | ![]() |
Cover Order | ![]() | ![]() |
Buy Today Sell Tomorrow (BTST) | ![]() | ![]() |
Sell Today Buy Tomorrow (STBT) | ![]() | ![]() |
After Market Order (AMO) | ![]() | ![]() |
Good Till Cancelled (GTC) | ![]() | ![]() |
ICICIdirect | SAMCO | |
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Casual Investor | ![]() | ![]() |
Active Investor | ![]() | ![]() |
Trader | ![]() | ![]() |
ICICIdirect | SAMCO | |
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Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| SAMCO Special OfferFree Account Opening + 100% Brokerage Refund for 1st Month + 0 AMC 1st Year
It is a limited-time offer. Open Instant Account online and start trading the same day. |
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O