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ICICIdirect Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... Know more about ICICIdirect

SAMCO Logo

About SAMCO
SAMCO Securities is one of India's leading investment technology companies offering a variety of securities to trade and invest in, such as stocks, Equity Derivatives, Currency Derivatives, Commodities, Mutual Funds, and IPO. Incorporated in 2015, SAMCO is known for its ultra-low brokerage, unique margin products, and free trading software. SAMCO is also popular for offering StockBasket, a tool to invest in an expert-selected basket of stocks selected based on 25+ stock rating parameters. The c... Know more about SAMCO

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ICICIdirect Vs SAMCO

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 0, SAMCO is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has 0 branches across India.

 ICICIdirectSAMCO
Type of BrokerFull Service BrokerDiscount Broker
Exchnage MembershipBSE, NSEBSE, NSE, MCX, NCDEX
Year of Incorporation20000
Number of Branches1540

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ICICIdirect Vs SAMCO Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while SAMCO account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and SAMCO Demat Account AMC Charges is Rs 400.

 ICICIdirectSAMCO
Trading Account Opening ChargesRs 0 (Free)Rs 0 (Free)
Trading Account AMC ChargesRs 0 (Free)Rs 0 (Free)
Demat Account Opening ChargesRs 0 (Free)Rs 0 (Free)
Demat Account AMC ChargesFor Individual account: Rs. 700 p.a.Rs 400

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ICICIdirect Vs SAMCO Brokerage

ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas SAMCO brokerage charges for equity is Rs 20 per trade or 0.50% (whichever is lower) and intraday is Rs 20 per trade or 0.05% (whichever is lower).

Account TypeICICIdirect ICICI Direct Moneysaver PlanSAMCO Standard
Fixed ChargesNANA
Equity Delivery0.29%Rs 20 per trade or 0.50% (whichever is lower)
Equity Intraday0.029%Rs 20 per trade or 0.05% (whichever is lower)
Equity Futures0.029%Rs 20 per trade or 0.05% (whichever is lower)
Equity OptionsRs 49 per lotRs 20 per trade
Currency FuturesRs 20 per orderRs 20 per trade or 0.05% (whichever is lower)
Currency OptionsRs 20 per orderRs 20 per trade
Commodity FuturesRs 20 per orderRs 20 per trade or 0.05% (whichever is lower)
Commodity OptionsRs 20 per order
Special Offer

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today.

ICICIdirect Vs SAMCO Brokerage Plan 2

 ICICIdirectSAMCO
Account TypePrime Plan - 299Standard
Fixed ChargesRs 299 yearlyNA
Equity Delivery0.25%Rs 20 per trade or 0.50% (whichever is lower)
Equity Intraday0.025%Rs 20 per trade or 0.05% (whichever is lower)
Equity Futures0.025%Rs 20 per trade or 0.05% (whichever is lower)
Equity OptionsRs 49 per lotRs 20 per trade
Currency FuturesRs 20 per orderRs 20 per trade or 0.05% (whichever is lower)
Currency OptionsRs 20 per orderRs 20 per trade
Commodity FuturesRs 20 per lotRs 20 per trade or 0.05% (whichever is lower)
Commodity OptionsRs 20 per lot

ICICIdirect Vs SAMCO Brokerage Plan 3

 ICICIdirectSAMCO
Account TypePrime Plan - 9999Standard
Fixed ChargesRs 9999 one timeNA
Equity Delivery0.07%Rs 20 per trade or 0.50% (whichever is lower)
Equity Intraday0.007%Rs 20 per trade or 0.05% (whichever is lower)
Equity Futures0.007%Rs 20 per trade or 0.05% (whichever is lower)
Equity OptionsRs 9 per lotRs 20 per trade
Currency FuturesRs 20 per orderRs 20 per trade or 0.05% (whichever is lower)
Currency OptionsRs 20 per orderRs 20 per trade
Commodity FuturesRs 20 per lotRs 20 per trade or 0.05% (whichever is lower)
Commodity OptionsRs 20 per lot

ICICIdirect Charges Vs SAMCO

Minimum BrokerageNo minimum brokerage (Moneysaver Plan)0.5% per executed order for Equity Delivery and 0.05% per executed order for other segments
Other ChargesDaily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99%
Call & Trade ChargesRs 50 per tradeRs 20 per executed order

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ICICIdirect Vs SAMCO Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAMCO margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

 ICICIdirectSAMCO
Equity Delivery100% of trade value (1x leverage)100% of trade value (1x leverage)
Equity IntradayUp to 20% of trade value (5x leverage)Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)100% of NRML margin (Span + Exposure) (1x leverage)100% of NRML margin (Span + Exposure) (1x leverage)

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Compare ICICIdirect and SAMCO Features

The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. SAMCO offers Samco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star trading software.

 ICICIdirectSAMCO
3 in 1 AccountYesNo
Automated TradingYesYes
Margin Trading FundingYesYes
Margin Against Shares (Equity Cash)YesYes
Margin Against Shares (Equity F&O)YesYes
Trading PlatformICICI Direct.com (website), ICICI Direct Mobile AppSamco Mobile App, Nest Trader, Samco Trade API, Kya Trade, RankMF, StockBasket, Samco Star
Intraday Square-off Time3:15 PM3:15 PM
Trading In SME Shares Allowed?YesNo
Referral ProgramNoYes
Other FeaturesDaily, monthly and yearly free research recommendations, 100% limit in shares as marginMargin Products - CashPlus, StockPlus, and BTPT

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ICICIdirect Vs SAMCO Review

ICICIdirect is rated of 5 based on 484 customer reviews whereas SAMCO is rated of 5 based on 26 customer reviews.

 ICICIdirectSAMCO
 484 Customer Reviews    Rate ICICIdirect26 Customer Reviews    Rate SAMCO
FeesRated 2.2 starsRated 3.4 stars
BrokerageRated 1.7 starsRated 3.8 stars
Trading PlatformRated 3.3 starsRated 2.8 stars
Customer ServiceRated 2.6 starsRated 3.2 stars
Research CapabilitiesRated 2.9 starsRated 2.6 stars
Overall RatingRated 2.3 starsRated 3.2 stars
Broker RatingICICIdirect is Rated 2.3 / 5 based on 484 customer reviewsSAMCO is Rated 3.2 / 5 based on 26 customer reviews

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Contact Broker / Request A Call Back

 ICICIdirectSAMCO
Contact Broker
Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today.

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ICICIdirect Vs SAMCO Investment Options

 ICICIdirectSAMCO
Stock / EquityYesYes
CommodityYesYes
IPOYesYes
Mutual FundsYesYes
Bond / NCDYesNo
DebtYesNo

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ICICIdirect Vs SAMCO Order Type Offered

 ICICIdirectSAMCO
Bracket OrderYesYes
Cover OrderYesYes
Buy Today Sell Tomorrow (BTST)YesYes
Sell Today Buy Tomorrow (STBT)NoNo
After Market Order (AMO)YesYes
Good Till Cancelled (GTC)YesNo

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ICICIdirect Vs SAMCO Suitable For Investor Type

 ICICIdirectSAMCO
Casual InvestorYesNo
Active InvestorYesNo
TraderYesYes

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ICICIdirect Vs SAMCO - Pros and Cons

 ICICIdirectSAMCO
Pros
  • Offers 3-in-1 account which makes seamlessand instant fund transfers between bank and trading account.
  • Wide range of investment options available under one portal.
  • Enables curation of watchlist and has 4.8 (App Store) rated mobile app.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • A technology-driven stockbroker with significantly fewer overheads.
  • Flat Rs 20 per trade low-cost trading across segments.
  • Instant paperless online account opening process.
  • Margin products are available for delivery margin and margin against shares.
  • Samco, a mobile trading app with personalized news, managed alerts, advanced charts, and a watch list with any number of shares.
  • Guest user for mobile app Samco which allows you to check the app even before you become a customer.
  • Advance order types i.e. bracket order and cover order with up to 33 times leverage
  • Free 'NEST Trader' installable trading terminal for frequent traders.
Cons
  • Demat Account is mandatory.
  • No branch offices.
  • Mutual Fund investment is now available.
  • Online IPO applications are not available.
  • Additional charges for broker assisted traders (Call & Trade).
Reviews
Promo / Offers

Zerodha (India's Best & No. 1 Broker)

  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

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SAMCO Special Offer

Free Account Opening + 100% Brokerage Refund for 1st Month + 0 AMC 1st Year

  • Free Account Opening
  • 100% free brokerage for 1st month
  • Free Demat AMC for 1st Year
  • Pay flat Rs 20 for Equity Delivery, Intra-day and F&O Trades.

It is a limited-time offer. Open Instant Account online and start trading the same day.



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