About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About Indiabulls Securities
Incorporated on October 30, 2003, Indiabulls Securities Limited (ISL), formerly known as Dhani Stocks Limited, is registered with SEBI as both a Stock Broker (INZ000036136) and a Depository Participant (IN-DP-423-2019).
Indiabulls Securities Limited offers the user-friendly yet powerful and feature-rich online trading platforms (Power Indiabulls Desktop software, Web and Indiabulls Securities App)...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2003, Indiabulls Securities is a Discount Broker. It offers trading at BSE, NSE and MCX. It has branches across India.
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE and MCX |
| Year of Incorporation | 2000 | 2003 |
| Number of Branches | 154 | |
| Open Indiabulls Securities Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Indiabulls Securities account opening changes is Free (NIL). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Indiabulls Securities Demat Account AMC Charges is Rs 300.
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Free (NIL) |
| Trading Account AMC Charges | Rs 0 (Free) | |
| Demat Account Opening Charges | Rs 0 (Free) | Free (NIL) |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 300 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Indiabulls Securities brokerage charges for equity is Rs 11 per order or 2.5% whichever is lower and intraday is Rs 11 per order or 2.5% whichever is lower.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Indiabulls Securities Flat Fee Plan |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 11 per order or 2.5% whichever is lower |
| Equity Intraday | 0.029% | Rs 11 per order or 2.5% whichever is lower |
| Equity Futures | 0.029% | Rs 11 per Executed order |
| Equity Options | Rs 49 per lot | Rs 11 per Executed order |
| Currency Futures | Rs 20 per order | Rs 11 per Executed order |
| Currency Options | Rs 20 per order | Rs 11 per Executed order |
| Commodity Futures | Rs 20 per order | Rs 11 per Executed order |
| Commodity Options | Rs 20 per order | Rs 11 per Executed order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Trade at ₹11 per executed order across all segments. Enjoy low-cost investing in Equity Delivery, Intraday, F&O, Currency, and Commodities.
Open an instant account (FREE) with Indiabulls Securities and start trading today. |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Account Type | Prime Plan - 999 | Flat Fee Plan |
| Fixed Charges | Rs 999 one time | |
| Equity Delivery | 0.22% | Rs 11 per order or 2.5% whichever is lower |
| Equity Intraday | 0.022% | Rs 11 per order or 2.5% whichever is lower |
| Equity Futures | 0.022% | Rs 11 per Executed order |
| Equity Options | Rs 49/order | Rs 11 per Executed order |
| Currency Futures | Rs 20 per order | Rs 11 per Executed order |
| Currency Options | Rs 20 per order | Rs 11 per Executed order |
| Commodity Futures | Rs 20/order | Rs 11 per Executed order |
| Commodity Options | Rs 20/order | Rs 11 per Executed order |
| Open Indiabulls Securities Account |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Flat Fee Plan |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 11 per order or 2.5% whichever is lower |
| Equity Intraday | 0.007% | Rs 11 per order or 2.5% whichever is lower |
| Equity Futures | 0.007% | Rs 11 per Executed order |
| Equity Options | Rs 9 per lot | Rs 11 per Executed order |
| Currency Futures | Rs 20 per order | Rs 11 per Executed order |
| Currency Options | Rs 20 per order | Rs 11 per Executed order |
| Commodity Futures | Rs 20 per lot | Rs 11 per Executed order |
| Commodity Options | Rs 20 per lot | Rs 11 per Executed order |
| Open Indiabulls Securities Account |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 11 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 50 |
| Open Indiabulls Securities Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Indiabulls Securities margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Indiabulls Securities Account |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Indiabulls Securities offers Indiabulls Securities App, Power Indiabulls Web & Power Indiabulls trading software.
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Indiabulls Securities App, Power Indiabulls Web & Power Indiabulls |
| Intraday Square-off Time | 3:15 PM | 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
| Open Indiabulls Securities Account |
ICICIdirect is rated of 5 based on 486 customer reviews whereas Indiabulls Securities is rated of 5 based on 50 customer reviews.
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
486 Customer Reviews  | 50 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
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| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | Indiabulls Securities is Rated 3.2 / 5 based on 50 customer reviews |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Trade at ₹11 per executed order across all segments. Enjoy low-cost investing in Equity Delivery, Intraday, F&O, Currency, and Commodities.
Open an instant account (FREE) with Indiabulls Securities and start trading today. |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Indiabulls Securities Account |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Indiabulls Securities | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Indiabulls Securities Special Offer₹11 brokerage on trades across all segments
Open your instant Indiabulls account online and start trading today. |
| Open Indiabulls Securities Account |
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Open Indiabulls Securities Account