Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About SAS Online
SAS Online - India's Discount Broker; introduced its Rs 999 monthly unlimited trading plan to the market 10 years ago. Now with the Pro Plan at Rs 1999/MONTH, the company is offering 199 orders per day to its subscribers under the 1999 Pro Plan. After 199 orders, Rs 0.99 per order will be charged.
SAS Online has grown to 55,000+ traders through referrals, and 1 Lac Cr+ Daily Turnover and 3 Lac+ Executed Orders Daily, offering brokerage services for stocks, future and options, currency and commo...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, SAS Online is a Discount Broker. It offers trading at NSE, BSE and MCX. It has 1 branches across India.
| ICICIdirect | SAS Online | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | NSE, BSE and MCX |
| Year of Incorporation | 2000 | 2013 |
| Number of Branches | 154 | 1 |
ICICIdirect trading account opening charges is Rs 0 (Free) while SAS Online account opening changes is Rs 200. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and SAS Online Demat Account AMC Charges is For Individual-Rs 200 (Free for the 1st year) | Non Individual-Rs 1000.
| ICICIdirect | SAS Online | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 200 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | For Individual-Rs 200 (Free for the 1st year) | Non Individual-Rs 1000 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas SAS Online brokerage charges for equity is Rs 9 and intraday is Rs 9.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | SAS Online Trading Plan Rs 9 per trade |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 9 |
| Equity Intraday | 0.029% | Rs 9 |
| Equity Futures | 0.029% | Rs 9 |
| Equity Options | Rs 49 per lot | Rs 9 |
| Currency Futures | Rs 20 per order | Rs 9 |
| Currency Options | Rs 20 per order | Rs 9 |
| Commodity Futures | Rs 20 per order | NA |
| Commodity Options | Rs 20 per order | NA |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Pay Rs 1999 per month and get 199 orders per day or flat Rs 9 per Trade. Open Instant Demat Account and start trading today. |
| ICICIdirect | SAS Online | |
|---|---|---|
| Account Type | Prime Plan - 299 | Trading Plan Rs 999 per month |
| Fixed Charges | Rs 299 yearly | Rs 999 |
| Equity Delivery | 0.25% | NA |
| Equity Intraday | 0.025% | NA |
| Equity Futures | 0.025% | NA |
| Equity Options | Rs 49 per lot | NA |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20 per lot | Rs 0 |
| Commodity Options | Rs 20 per lot | Rs 0 |
| ICICIdirect | SAS Online | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Pro Plan Rs 1999 per month |
| Fixed Charges | Rs 9999 one time | Rs 1999 |
| Equity Delivery | 0.07% | Rs 9 |
| Equity Intraday | 0.007% | Rs 9 |
| Equity Futures | 0.007% | Rs 9 |
| Equity Options | Rs 9 per lot | Rs 9 |
| Currency Futures | Rs 20 per order | Rs 9 |
| Currency Options | Rs 20 per order | Rs 9 |
| Commodity Futures | Rs 20 per lot | NA |
| Commodity Options | Rs 20 per lot | NA |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 0 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | 0.01% or Rs 9 per executed order, whichever is lower |
| Call & Trade Charges | Rs 50 per trade | Rs 20 per trader |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAS Online margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | SAS Online | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. SAS Online offers ALPHA Web, ALPHA Trader and ALPHA Mobile (Omnesys NEST) trading software.
| ICICIdirect | SAS Online | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | ALPHA Web, ALPHA Trader and ALPHA Mobile (Omnesys NEST) |
| Intraday Square-off Time | 3:15 PM | |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 484 customer reviews whereas SAS Online is rated of 5 based on 81 customer reviews.
| ICICIdirect | SAS Online | |
|---|---|---|
484 Customer Reviews  | 81 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  | |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | SAS Online is Rated 4.0 / 5 based on 81 customer reviews |
| ICICIdirect | SAS Online | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Pay Rs 1999 per month and get 199 orders per day or flat Rs 9 per Trade. Open Instant Demat Account and start trading today. |
| ICICIdirect | SAS Online | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | SAS Online | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | SAS Online | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | SAS Online | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| SAS Online Special OfferMonthly Trading @ Rs 1999
This is a limited-time offer. Open Instant Demat Account and start trading today. |
