About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About m.Stock
Incorporated in April 2022 by Mirae Asset Capital Markets (India) Pvt Ltd, m.Stock offers a comprehensive range of stockbroking services to retail clients under its brand. It offers investment opportunities in stocks, currencies, IPOs and direct mutual funds.
m.Stocks offer Rs 0 account opening fee, Free Delivery Plan across Mutual Funds, ETF, IPO, and brokerage of Rs 5 applicable on Equity Intrad...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2022, m.Stock is a Discount. It offers trading at BSE, NSE, MCX. It has 0 branches across India.
| ICICIdirect | m.Stock | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 2022 |
| Number of Branches | 154 | 0 |
ICICIdirect trading account opening charges is Rs 0 (Free) while m.Stock account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and m.Stock Demat Account AMC Charges is Rs 219 per quarter (Quarterly operating charges).
| ICICIdirect | m.Stock | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 219 per quarter (Quarterly operating charges) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas m.Stock brokerage charges for equity is Rs 0 (Free) and intraday is Rs 5 per executed orders.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | m.Stock |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 0 (Free) |
| Equity Intraday | 0.029% | Rs 5 per executed orders |
| Equity Futures | 0.029% | Rs 5 per executed orders |
| Equity Options | Rs 49 per lot | Rs 5 per executed orders |
| Currency Futures | Rs 20 per order | Rs 5 |
| Currency Options | Rs 20 per order | Rs 5 |
| Commodity Futures | Rs 20 per order | NA |
| Commodity Options | Rs 20 per order | NA |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | m.Stock | |
|---|---|---|
| Account Type | Prime Plan - 999 | |
| Fixed Charges | Rs 999 one time | |
| Equity Delivery | 0.22% | Rs 0 (Free) |
| Equity Intraday | 0.022% | Rs 5 per executed orders |
| Equity Futures | 0.022% | Rs 5 per executed orders |
| Equity Options | Rs 49/order | Rs 5 per executed orders |
| Currency Futures | Rs 20 per order | Rs 5 |
| Currency Options | Rs 20 per order | Rs 5 |
| Commodity Futures | Rs 20/order | NA |
| Commodity Options | Rs 20/order | NA |
| ICICIdirect | m.Stock | |
|---|---|---|
| Account Type | Prime Plan - 9999 | |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 0 (Free) |
| Equity Intraday | 0.007% | Rs 5 per executed orders |
| Equity Futures | 0.007% | Rs 5 per executed orders |
| Equity Options | Rs 9 per lot | Rs 5 per executed orders |
| Currency Futures | Rs 20 per order | Rs 5 |
| Currency Options | Rs 20 per order | Rs 5 |
| Commodity Futures | Rs 20 per lot | NA |
| Commodity Options | Rs 20 per lot | NA |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | Rs 5/order - MTF |
| Call & Trade Charges | Rs 50 per trade | Rs 0 (Free) |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the m.Stock margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | m.Stock | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. m.Stock offers Mobile App & Web Platform trading software.
| ICICIdirect | m.Stock | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Mobile App & Web Platform |
| Intraday Square-off Time | 3:15 PM | |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | Buyback Trading |
ICICIdirect is rated of 5 based on 486 customer reviews whereas m.Stock is rated of 5 based on 3 customer reviews.
| ICICIdirect | m.Stock | |
|---|---|---|
486 Customer Reviews  | 3 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform |  | |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  |  |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | m.Stock is Rated 3.7 / 5 based on 3 customer reviews |
| ICICIdirect | m.Stock | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | m.Stock | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | m.Stock | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | m.Stock | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | m.Stock | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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