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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About HDFC Securities
Incorporated in 2000, HDFC Securities is one of the leading full-service stock brokers in India. HDFC Securities is a subsidiary of HDFC Bank. The company allows its customers to trade and invest in shares, bonds, futures, options, buybacks, mutual funds, IPOs, currency derivatives, commodities, stock portfolios, etc. HDFC Securities is a SEBI registered broker and a member of BSE, NSE, MCX, CDSL and NSDL.
HDFC Securities provides trading services through multiple trading platforms to make cust...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2002, HDFC Securities is a Full Service Broker. It offers trading at BSE, NSE. It has 270 branches across India.
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Type of Broker | Full Service Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE |
| Year of Incorporation | 2000 | 2002 |
| Number of Branches | 154 | 270 |
ICICIdirect trading account opening charges is Rs 0 (Free) while HDFC Securities account opening changes is Rs 999. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and HDFC Securities Demat Account AMC Charges is Rs 750.
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 999 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 750 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas HDFC Securities brokerage charges for equity is 0.32% and intraday is 0.032%.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | HDFC Securities Lite 199 Yearly Subscription Plan |
|---|---|---|
| Fixed Charges | NA | Rs 199 per year |
| Equity Delivery | 0.29% | 0.32% |
| Equity Intraday | 0.029% | 0.032% |
| Equity Futures | 0.029% | Rs 20 per trade |
| Equity Options | Rs 49 per lot | Rs 20 per trade |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per order | |
| Commodity Options | Rs 20 per order | |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Account Type | Prime Plan - 299 | Alpha 1,999 |
| Fixed Charges | Rs 299 yearly | Rs 1999 per year |
| Equity Delivery | 0.25% | 0.18% |
| Equity Intraday | 0.025% | 0.018% |
| Equity Futures | 0.025% | Rs 20 per trade |
| Equity Options | Rs 49 per lot | Rs 20 per trade |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Alpha 4999 Yearly Subscription Plan |
| Fixed Charges | Rs 9999 one time | Rs 4,999 per year |
| Equity Delivery | 0.07% | 0.10% |
| Equity Intraday | 0.007% | 0.010% |
| Equity Futures | 0.007% | Rs 20 per trade |
| Equity Options | Rs 9 per lot | Rs 20 per trade |
| Currency Futures | Rs 20 per order | |
| Currency Options | Rs 20 per order | |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs. 25 per order on equity segment |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 0 |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the HDFC Securities margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. HDFC Securities offers ProTerminal, Blink, smallcase, Voice Enabled Investing, Mobile Trading App, Digify trading software.
| ICICIdirect | HDFC Securities | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading | |  |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | ProTerminal, Blink, smallcase, Voice Enabled Investing, Mobile Trading App, Digify |
| Intraday Square-off Time | 3:15 PM | 3:30 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | E-Margin, ENCASH, |
ICICIdirect is rated of 5 based on 484 customer reviews whereas HDFC Securities is rated of 5 based on 231 customer reviews.
| ICICIdirect | HDFC Securities | |
|---|---|---|
484 Customer Reviews  | 231 Customer Reviews | |
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| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | HDFC Securities is Rated 2.1 / 5 based on 231 customer reviews |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | HDFC Securities | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | HDFC Securities | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
|
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
