About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About Groww
Groww is a Bangalore based broker offering online flat fee discount brokerage services to invest in Equity, IPO, and Direct Mutual Funds. Groww is the brand name for Groww Invest Tech Pvt Ltd, which is a SEBI-registered stockbroker and a member of NSE and BSE.
Established in 2016, Groww initially started as a direct mutual fund investment platform. In the mid-2020s, Groww expanded its product offe...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2016, Groww is a Discount Broker. It offers trading at NSE and BSE. It has 0 branches across India.
| ICICIdirect | Groww | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | NSE and BSE |
| Year of Incorporation | 2000 | 2016 |
| Number of Branches | 154 | 0 |
| Open Groww Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Groww account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Groww Demat Account AMC Charges is Rs 0.
| ICICIdirect | Groww | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 0 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Groww brokerage charges for equity is Rs 20 per executed order or 0.05% whichever is lower and intraday is Rs 20 per executed order or 0.05% whichever is lower.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Groww Standard Plan |
|---|---|---|
| Fixed Charges | NA | NA |
| Equity Delivery | 0.29% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Intraday | 0.029% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Futures | 0.029% | Rs 20 per executed order |
| Equity Options | Rs 49 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20 per order | Rs 20 per executed order or 0.05% whichever is low |
| Commodity Options | Rs 20 per order | Rs 20 per executed order or 0.05% whichever is low |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Invest in Stocks and Direct Mutual Funds with zero account opening charges. Enjoy simple, transparent pricing — no hidden fees, no hassles. Open your FREE Demat account on Groww and start investing today. |
| ICICIdirect | Groww | |
|---|---|---|
| Account Type | Prime Plan - 999 | Standard Plan |
| Fixed Charges | Rs 999 one time | NA |
| Equity Delivery | 0.22% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Intraday | 0.022% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Futures | 0.022% | Rs 20 per executed order |
| Equity Options | Rs 49/order | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20/order | Rs 20 per executed order or 0.05% whichever is low |
| Commodity Options | Rs 20/order | Rs 20 per executed order or 0.05% whichever is low |
| Open Groww Account |
| ICICIdirect | Groww | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Standard Plan |
| Fixed Charges | Rs 9999 one time | NA |
| Equity Delivery | 0.07% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Intraday | 0.007% | Rs 20 per executed order or 0.05% whichever is lower |
| Equity Futures | 0.007% | Rs 20 per executed order |
| Equity Options | Rs 9 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20 per lot | Rs 20 per executed order or 0.05% whichever is low |
| Commodity Options | Rs 20 per lot | Rs 20 per executed order or 0.05% whichever is low |
| Open Groww Account |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 20 or 0.05% per executed order |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | Physical Contract Note: Rs 20 + Courier Charges; Auto square off charges : Rs 50 |
| Call & Trade Charges | Rs 50 per trade | NA |
| Open Groww Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Groww margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Groww | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Groww Account |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Groww offers Groww trading software.
| ICICIdirect | Groww | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Groww |
| Intraday Square-off Time | 3:15 PM | 3:10 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
| Open Groww Account |
ICICIdirect is rated of 5 based on 486 customer reviews whereas Groww is rated of 5 based on 107 customer reviews.
| ICICIdirect | Groww | |
|---|---|---|
486 Customer Reviews  | 107 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform |  | |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  | |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | Groww is Rated 3.8 / 5 based on 107 customer reviews |
| ICICIdirect | Groww | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest in Stocks and Direct Mutual Funds with zero account opening charges. Enjoy simple, transparent pricing — no hidden fees, no hassles. Open your FREE Demat account on Groww and start investing today. |
| ICICIdirect | Groww | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Groww | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Groww Account |
| ICICIdirect | Groww | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Groww | |
|---|---|---|
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| Reviews | Groww is a Bangalore based broker offering online services to invest in Equity, IPO, and Direct Mutual Funds. Groww is registered with SEBI as a stock broker in the name of NextBillion Technology Limited. Groww is also a member of the NSE, BSE, and CDSL depository. Groww is an online discount broker with a simple pricing model based on a flat fee. The company charges a lower of Rs 20 or 0.05% per executed trade and offers Free Mutual Fund services with no charges in investing or redemption of mutual funds. The account opening with Groww is also free with no maintenance charges. It does not offer any tips, recommendations, and research services. Groww offers its trading platform called Groww on web and mobile app to enjoy a seamless trading experience for its investors. | |
| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Groww Special OfferInvest in Stocks and Mutual Funds on Groww
Start your investment journey today! |
| Open Groww Account |
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