About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popu... 
About BlinkX
Incorporated in 2022, BlinkX offers financial products and services. BlinkX's investment portfolio includes equity, currency, derivatives, IPO, equity SIP, mutual funds, and margin funding.
The company offers a technology-enabled investment platform BlinkX Trading App that allows you to trade and invest with intelligent portfolio tracking, in-depth expert research, smart recommendations, daily mar...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2022, BlinkX is a Discount Broker. It offers trading at BSE, NSE. It has 0 branches across India.
| ICICIdirect | BlinkX | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE |
| Year of Incorporation | 2000 | 2022 |
| Number of Branches | 154 | 0 |
ICICIdirect trading account opening charges is Rs 0 (Free) while BlinkX account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and BlinkX Demat Account AMC Charges is Rs 300 (Free for 1st year).
| ICICIdirect | BlinkX | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 300 (Free for 1st year) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas BlinkX brokerage charges for equity is Rs 0 (Free) and intraday is Rs 0 (Free).
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | BlinkX 2-month-plans starting from Rs 249 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 0 (Free) |
| Equity Intraday | 0.029% | Rs 0 (Free) |
| Equity Futures | 0.029% | Rs 0 (Free) |
| Equity Options | Rs 49 per lot | Rs 0 (Free) |
| Currency Futures | Rs 20 per order | Rs 0 (Free) |
| Currency Options | Rs 20 per order | Rs 0 (Free) |
| Commodity Futures | Rs 20 per order | |
| Commodity Options | Rs 20 per order | |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | BlinkX | |
|---|---|---|
| Account Type | Prime Plan - 999 | 6-month-plans starting from Rs 599 |
| Fixed Charges | Rs 999 one time | |
| Equity Delivery | 0.22% | Rs 0 (Free) |
| Equity Intraday | 0.022% | Rs 0 (Free) |
| Equity Futures | 0.022% | Rs 0 (Free) |
| Equity Options | Rs 49/order | Rs 0 (Free) |
| Currency Futures | Rs 20 per order | Rs 0 (Free) |
| Currency Options | Rs 20 per order | Rs 0 (Free) |
| Commodity Futures | Rs 20/order | |
| Commodity Options | Rs 20/order | |
| ICICIdirect | BlinkX | |
|---|---|---|
| Account Type | Prime Plan - 9999 | 12-month plans starting from Rs 899 |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 0 (Free) |
| Equity Intraday | 0.007% | Rs 0 (Free) |
| Equity Futures | 0.007% | Rs 0 (Free) |
| Equity Options | Rs 9 per lot | Rs 0 (Free) |
| Currency Futures | Rs 20 per order | Rs 0 (Free) |
| Currency Options | Rs 20 per order | Rs 0 (Free) |
| Commodity Futures | Rs 20 per lot | |
| Commodity Options | Rs 20 per lot | |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 0 (Free) |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the BlinkX margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | BlinkX | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. BlinkX offers BlinkX - Online Trading App trading software.
| ICICIdirect | BlinkX | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | BlinkX - Online Trading App |
| Intraday Square-off Time | 3:15 PM | 3:10 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 486 customer reviews whereas BlinkX is rated of 5 based on 7 customer reviews.
| ICICIdirect | BlinkX | |
|---|---|---|
486 Customer Reviews  | 7 Customer Reviews | |
| Fees |  |  |
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| Trading Platform |  |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  | |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 486 customer reviews | BlinkX is Rated 2.9 / 5 based on 7 customer reviews |
| ICICIdirect | BlinkX | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | BlinkX | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | BlinkX | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | BlinkX | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | BlinkX | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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