Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plan of Rs 20 for all segments to its customers. The equity delivery brokerage charges are Rs 20 per executed order or 2.5% whichever is lower. For all other segments, Alice Blue charges flat Rs 20 per executed order or 0.05%...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 0, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 0 branches across India.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 0 |
| Number of Branches | 154 | 0 |
| Open Alice Blue Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Alice Blue Demat Account AMC Charges is Rs 400.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 400 |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Alice Blue Default |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.29% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.029% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.029% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 49 per lot | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Special Offer: Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Account Type | Prime Plan - 299 | Default |
| Fixed Charges | Rs 299 yearly | |
| Equity Delivery | 0.25% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.025% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.025% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 49 per lot | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20 per lot | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per lot | Rs 20 per order |
| Open Alice Blue Account |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Default |
| Fixed Charges | Rs 9999 one time | |
| Equity Delivery | 0.07% | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | 0.007% | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | 0.007% | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 9 per lot | Rs 20 per order |
| Currency Futures | Rs 20 per order | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per order | Rs 20 per order |
| Commodity Futures | Rs 20 per lot | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per lot | Rs 20 per order |
| Open Alice Blue Account |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 0 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 50 per executed order |
| Open Alice Blue Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
| ICICIdirect | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time | 3:15 PM | Equity: 3:15PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
| Open Alice Blue Account |
ICICIdirect is rated of 5 based on 484 customer reviews whereas Alice Blue is rated of 5 based on 40 customer reviews.
| ICICIdirect | Alice Blue | |
|---|---|---|
484 Customer Reviews  | 40 Customer Reviews | |
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| Research Capabilities | |  |
| Overall Rating |  |  |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Get equity delivery trading in Rs 20 per executed order or 2.5% whichever is lower and Flat Rs 20 intraday and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| ICICIdirect | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Alice Blue | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Alice Blue Special OfferFree Equity Delivery TradeTrade equity delivery in Rs 20 per executed order or 2.5% whichever is lower. Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today. |
| Open Alice Blue Account |
Open Alice Blue Account