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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About Dhan
Incorporated in 2021, Dhan is a Mumbai-based financial services company operating primarily in India. In today's fast-paced world, every second or third person is looking for effective investment options to create wealth, and Dhan is committed to providing these options.
Dhan is registered with SEBI as a stockbroker. In addition, Dhan is also registered with CDSL as well as NSE, BSE and MCX stock exchanges. Dhan offers a variety of products including Stocks, ETFs, Options, Futures and Commoditi...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2021, Dhan is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 1 branches across India.
| ICICIdirect | Dhan | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 2021 |
| Number of Branches | 154 | 1 |
ICICIdirect trading account opening charges is Rs 0 (Free) while Dhan account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and Dhan Demat Account AMC Charges is ₹0 (Lifetime Zero AMC).
| ICICIdirect | Dhan | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 (Free) | ₹0 (Free) |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | ₹0 (Lifetime Zero AMC) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas Dhan brokerage charges for equity is Rs. 0 and intraday is Rs 20 or 0.03% of trade value, whichever is lower.
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | Dhan Flat Rate Plan |
|---|---|---|
| Fixed Charges | NA | Rs 0 or Nill |
| Equity Delivery | 0.29% | Rs. 0 |
| Equity Intraday | 0.029% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Futures | 0.029% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Options | Rs 49 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per executed order or 0.03% of trade value |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order | Rs 20 or 0.03% of trade value, whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Dhan | |
|---|---|---|
| Account Type | Prime Plan - 299 | Flat Rate Plan |
| Fixed Charges | Rs 299 yearly | Rs 0 or Nill |
| Equity Delivery | 0.25% | Rs. 0 |
| Equity Intraday | 0.025% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Futures | 0.025% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Options | Rs 49 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per executed order or 0.03% of trade value |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per lot | Rs 20 or 0.03% of trade value, whichever is lower |
| Commodity Options | Rs 20 per lot | Rs 20 per executed order |
| ICICIdirect | Dhan | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Flat Rate Plan |
| Fixed Charges | Rs 9999 one time | Rs 0 or Nill |
| Equity Delivery | 0.07% | Rs. 0 |
| Equity Intraday | 0.007% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Futures | 0.007% | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Options | Rs 9 per lot | Rs 20 per executed order |
| Currency Futures | Rs 20 per order | Rs 20 per executed order or 0.03% of trade value |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per lot | Rs 20 or 0.03% of trade value, whichever is lower |
| Commodity Options | Rs 20 per lot | Rs 20 per executed order |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 20 |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 50 per order |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Dhan margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | Dhan | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. Dhan offers Dhan App, Dhan web, Options Trader Web, Options Trader App, TradingView Console, DhanHQ API trading software.
| ICICIdirect | Dhan | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | Dhan App, Dhan web, Options Trader Web, Options Trader App, TradingView Console, DhanHQ API |
| Intraday Square-off Time | 3:15 PM | 3:20 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program |  | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | APIs for Algo Trading, smallcases on Dhan |
ICICIdirect is rated of 5 based on 484 customer reviews whereas Dhan is rated of 5 based on 29 customer reviews.
| ICICIdirect | Dhan | |
|---|---|---|
484 Customer Reviews  | 29 Customer Reviews | |
| Fees |  |  |
| Brokerage |  |  |
| Trading Platform | |  |
| Customer Service |  |  |
| Research Capabilities |  |  |
| Overall Rating |  |  |
| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | Dhan is Rated 3.1 / 5 based on 29 customer reviews |
| ICICIdirect | Dhan | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | Dhan | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | Dhan | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | Dhan | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | Dhan | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
|
Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
