About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev... 
About Dhan
Incorporated in 2021, Dhan is a Mumbai-based financial services company operating primarily in India. In today's fast-paced world, every second or third person is looking for effective investment options to create wealth, and Dhan is committed to providing these options.
Dhan is registered with SEBI as a stockbroker. In addition, Dhan is also registered with CDSL as well as NSE, BSE and MCX stock...
Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India. Incorporated in 2021, Dhan is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 1 branches across India.
| Alice Blue | Dhan | |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2006 | 2021 |
| Number of Branches | 25 | 1 |
| Open Alice Blue Account |
Alice Blue trading account opening charges is Rs 0 while Dhan account opening changes is Rs 0 (Free). Alice Blue Demat Account AMC Charges is Rs 0 and Dhan Demat Account AMC Charges is Rs 0 (Lifetime Zero AMC).
| Alice Blue | Dhan | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 | Rs 0 (Free) |
| Trading Account AMC Charges | Rs 0 | Rs 0 (Free) |
| Demat Account Opening Charges | Rs 0 | Rs 0 (Free) |
| Demat Account AMC Charges | Rs 0 | Rs 0 (Lifetime Zero AMC) |
Alice Blue Brokerage Charges for equity is Rs 20 per order or 2.5% whichever is lower and intraday is Rs 20 per order or 0.05% whichever is lower whereas Dhan brokerage charges for equity is Rs. 0 and Intraday is Rs 20 or 0.03% of trade value, whichever is lower.
| Account Type | Alice Blue Flat Rs 20 | Dhan Flat Rate Plan |
|---|---|---|
| Fixed Charges | Rs 0 or Nill | |
| Equity Delivery | Rs 20 per order or 2.5% whichever is lower | Rs. 0 |
| Equity Intraday | Rs 20 per order or 0.05% whichever is lower | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 or 0.03% of trade value, whichever is lower |
| Equity Options | Rs 20 per order | Rs 20 per executed order |
| Currency Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 per executed order or 0.03% of trade value |
| Currency Options | Rs 20 per order | Rs 20 per executed order |
| Commodity Futures | Rs 20 per order or 0.05% whichever is lower | Rs 20 or 0.03% of trade value, whichever is lower |
| Commodity Options | Rs 20 per order | Rs 20 per executed order |
| Special Offer | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Minimum Brokerage | Rs 20 | Rs 20 |
| Other Charges | ||
| Call & Trade Charges | Rs 50 per executed order | Rs 50 per order |
| Open Alice Blue Account |
Alice Blue margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Dhan margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Alice Blue | Dhan | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered Alice Blue include ANT, 1lyOption. Dhan offers Dhan App, Dhan web, Options Trader Web, Options Trader App, TradingView Console, DhanHQ API trading software.
| Alice Blue | Dhan | |
|---|---|---|
| 3 in 1 Account |  |  |
| Automated Trading | | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ANT, 1lyOption | Dhan App, Dhan web, Options Trader Web, Options Trader App, TradingView Console, DhanHQ API |
| Intraday Square-off Time | Equity: 3:15 PM | 3:20 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Smart Alice, Equity SIP | APIs for Algo Trading, smallcases on Dhan |
| Open Alice Blue Account |
Alice Blue is rated of 5 based on 40 customer reviews whereas Dhan is rated of 5 based on 32 customer reviews.
| Alice Blue | Dhan | |
|---|---|---|
40 Customer Reviews  | 32 Customer Reviews | |
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| Research Capabilities |  |  |
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| Broker Rating | Alice Blue is Rated 3.1 / 5 based on 40 customer reviews | Dhan is Rated 3.2 / 5 based on 32 customer reviews |
| Alice Blue | Dhan | |
|---|---|---|
| Contact Broker | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| Alice Blue | Dhan | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Alice Blue | Dhan | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| Open Alice Blue Account |
| Alice Blue | Dhan | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Alice Blue | Dhan | |
|---|---|---|
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| Reviews | ||
| Promo / Offers | Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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| Open Alice Blue Account |
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Open Alice Blue Account