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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include Equity, Derivatives, IPO, Mutual Funds, Fixed Deposits, Bonds, and Commodity trading at BSE and NSE. The company also offers NCD, wealth products, Home Loans, Insurance, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes the ICICI Bank Account, ICICI Trading Account, and... 
About AxisDirect
Incorporated in 2005, Axis Securities Ltd is part of Axis Bank, a leading private bank in India. Axis Sec is a full-service broker offering stock broking services and distribution of financial products to retail customers in India through its AxisDirect brand. AxisDirect is among the top 10 stock brokers in India with over 4.2 lakhs active customers.
AxisDirect offers investment in Equities, Mutual Fund, SIP, IPO, Derivatives, Bond, NCD, ETF and Company Fixed Deposits. Axis Sec also offers Home ...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2006, AxisDirect is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 56 branches across India.
| ICICIdirect | AxisDirect | |
|---|---|---|
| Type of Broker | Full Service Broker | Full Service Broker |
| Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
| Year of Incorporation | 2000 | 2006 |
| Number of Branches | 154 | 56 |
ICICIdirect trading account opening charges is Rs 0 (Free) while AxisDirect account opening changes is Rs 0. ICICIdirect Demat Account AMC Charges is For Individual account: Rs. 700 p.a. and AxisDirect Demat Account AMC Charges is Rs 750 (free for 1st year).
| ICICIdirect | AxisDirect | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | For Individual account: Rs. 700 p.a. | Rs 750 (free for 1st year) |
ICICIdirect brokerage charges for equity is 0.29% and intraday is 0.029% whereas AxisDirect brokerage charges for equity is 0.50% (Each Leg) and intraday is 0.05% (Each Leg).
| Account Type | ICICIdirect ICICI Direct Moneysaver Plan | AxisDirect Standard Brokerage Plan |
|---|---|---|
| Fixed Charges | NA | NA |
| Equity Delivery | 0.29% | 0.50% (Each Leg) |
| Equity Intraday | 0.029% | 0.05% (Each Leg) |
| Equity Futures | 0.029% | 0.05% (Each Leg) |
| Equity Options | Rs 49 per lot | Rs 20 Per Order |
| Currency Futures | Rs 20 per order | 0.03% (Each Leg) |
| Currency Options | Rs 20 per order | Rs 20 Per Order |
| Commodity Futures | Rs 20 per order | 0.03% (Each Leg) |
| Commodity Options | Rs 20 per order | Rs 50 per lot |
| Special Offer | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Zerodha (Flat Rs 20 Per Trade) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Account Type | Prime Plan - 299 | Standard Brokerage Plan |
| Fixed Charges | Rs 299 yearly | NA |
| Equity Delivery | 0.25% | 0.50% (Each Leg) |
| Equity Intraday | 0.025% | 0.05% (Each Leg) |
| Equity Futures | 0.025% | 0.05% (Each Leg) |
| Equity Options | Rs 49 per lot | Rs 20 Per Order |
| Currency Futures | Rs 20 per order | 0.03% (Each Leg) |
| Currency Options | Rs 20 per order | Rs 20 Per Order |
| Commodity Futures | Rs 20 per lot | 0.03% (Each Leg) |
| Commodity Options | Rs 20 per lot | Rs 50 per lot |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Account Type | Prime Plan - 9999 | Standard Brokerage Plan |
| Fixed Charges | Rs 9999 one time | NA |
| Equity Delivery | 0.07% | 0.50% (Each Leg) |
| Equity Intraday | 0.007% | 0.05% (Each Leg) |
| Equity Futures | 0.007% | 0.05% (Each Leg) |
| Equity Options | Rs 9 per lot | Rs 20 Per Order |
| Currency Futures | Rs 20 per order | 0.03% (Each Leg) |
| Currency Options | Rs 20 per order | Rs 20 Per Order |
| Commodity Futures | Rs 20 per lot | 0.03% (Each Leg) |
| Commodity Options | Rs 20 per lot | Rs 50 per lot |
| Minimum Brokerage | No minimum brokerage (Moneysaver Plan) | Rs 25 per trade |
| Other Charges | Daily MTF Interest Rates: 0.049% | Yearly Margin Trading Interest: 17.99% | |
| Call & Trade Charges | Rs 50 per trade | Rs 20 per call (First 20 calls free for a month) |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the AxisDirect margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | AxisDirect | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
The trading platforms offered ICICIdirect include ICICI Direct.com (website), ICICI Direct Mobile App. AxisDirect offers DirectTrade, Axisdirect Web, Axisdirect Mobile trading software.
| ICICIdirect | AxisDirect | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading | |  |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | ICICI Direct.com (website), ICICI Direct Mobile App | DirectTrade, Axisdirect Web, Axisdirect Mobile |
| Intraday Square-off Time | 3:15 PM | 3:15 |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Daily, monthly and yearly free research recommendations, 100% limit in shares as margin | |
ICICIdirect is rated of 5 based on 484 customer reviews whereas AxisDirect is rated of 5 based on 89 customer reviews.
| ICICIdirect | AxisDirect | |
|---|---|---|
484 Customer Reviews  | 89 Customer Reviews | |
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| Research Capabilities |  |  |
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| Broker Rating | ICICIdirect is Rated 2.3 / 5 based on 484 customer reviews | AxisDirect is Rated 2.0 / 5 based on 89 customer reviews |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Bracket Order | | |
| Cover Order | | |
| Buy Today Sell Tomorrow (BTST) | | |
| Sell Today Buy Tomorrow (STBT) | | |
| After Market Order (AMO) | | |
| Good Till Cancelled (GTC) | | |
| ICICIdirect | AxisDirect | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| ICICIdirect | AxisDirect | |
|---|---|---|
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
| Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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Free Equity Delivery
Flat ₹10 per Trade in Intraday & F&O
